Squirrel talk: Brother's Leather August 31, 2015
Brother's Leather, based in Grand Rapids, Michigan, designs and creates sophisticated, affordable leather products. This customer interview includes tips for testing your business ideas, what makes Michigan great for home and work, and why giving back is important.
How to leverage customer data for better support July 15, 2015
Knowing more about your customers will help you deliver better support over live chat. Even the smallest bits of information can help you handle a case more efficiently.
14 must-have tools in your marketing stack July 7, 2015
Marketing tools. There are many out there, and so many more options to choose from. How do you choose which tools to use with so many options? Building the right stack the first time isn't easy but it will save your marketing team time and money.
No phone support? We have your back! June 29, 2015
Some companies choose to only offer email support to their customers. We don't fully understand it, so I'll explain why we think offering our customers a chance to call us is critically important.
6 tactics for delivering exceptional customer service June 24, 2015
Customer service is a powerful tool for both increasing customer retention, and acquiring new customers by creating loyal evangelists who will promote your business on your behalf.
Pay-to-play is a modern day tragedy June 23, 2015
A few days ago I sat down at my desk for my morning ritual: clean out the inbox. Soon enough I won’t have to deal with such nonsense. But for now I have to sift through the rubbish so I can focus on the most important tasks each day. On this particular morning I saw a message with the following subject...
A guide to Markdown June 17, 2015
As a small business owner, content creator, marketer, or community manager, knowing how to write markdown is a helpful skill to have. Writing in markdown will help you communicate more effectively by adding various styling elements to your content, without the need to learn traditional HTML or CSS.