CRM

5 CRM myths debunked

Kaitlyn Wightman
Kaitlyn Wightman

Investing in a CRM doesn’t have to be intimidating. But it’s often a big task to get complete company buy-in. In fact, the idea of migrating to CRM causes many fears and myths to surface.

But are any of these CRM myths actually true?

Before you decide if CRM is right for you, know the common CRM myths—and how to debunk each of them.

CRM Is Expensive

The Myth: For many years, CRM meant installing on-premise software that included licensing costs, installation costs, hardware costs, training costs and other costs that quickly add up.

The Truth: Today, many CRM options are affordable for growing businesses of all sizes. That’s because cloud-based CRM software stores your data on their servers while providing online access to your information, saving you on installation and hardware costs. In fact, according to VPN Review, over 95% of businesses store their data in the cloud, helping them save money.

CRM Is Only for Big Businesses

The Myth: CRMs are often used by large businesses with coast-to-coast offices and a global target reach. But they’re not the only users.

The Truth: Any business that is customer-facing can greatly benefit from CRM. If your goal is to sell and communicate better with your customers, a CRM can help you centralize and organize your company data to make that happen.

CRM Is Too Time-Consuming

The Myth: Entering new customer information into a database can take valuable time away from talking to existing customers and selling to potential leads. That is, if your data storing system is inefficient.

The Truth: CRM makes updating and accessing your data quick and painless. By consolidating all your information into one place, it can actually save you time to meet the needs of your current or potential customers faster. Many CRMs are built to import your current spreadsheets to speed up the process of centralizing your database.

CRM Is Too Complex

The Myth: In the past, extensive training was needed to get employees to onboard a new CRM system. And often a company’s IT department acted as gatekeeper to solving employees’ technical issues.

The Truth: Modern CRM platforms are designed to be easy to learn and easy to integrate. You can also sync your favorite tools so that you can access everything you need from one place. Many CRM providers offer complementary customer support for when you get stuck, with no IT department required.

CRM Is Only for Sales Teams

The Myth: While CRM does play an important role for sales teams—especially when it comes to providing the best sales experience to the customer and win the sale—it’s not the only department at your business that can pull value from CRM.

The Truth: The customer information and data reports it houses are also critical for customer-facing interactions and strategic decisions made by marketing teams, support teams and business owners.

How can your entire business benefit from a CRM? Read this guide to see if your business is ready for CRM.

What CRM myths have you heard lately? Share them below in the comments section.

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