Better together: Nutshell and MailChimp

We are incredibly honored to announce that Nutshell’s integration with MailChimp, a leading email marketing platform, has been recognized as one of the best MailChimp CRM integrations, according to the users of GetApp. GetApp is a free review site where people can find, review and compare small business software.

Suzie Blaszkiewicz, researcher at GetApp, explains how they determined the top ranking: “Nutshell was one CRM that was consistently flagged in GetApp user reviews as having a good integration with MailChimp, ensuring timely communication and follow-up with prospects.”

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Nutshell CRM integration doodle

So, why would you integrate your CRM and marketing automation software? Perhaps the better question is, “why wouldn’t you?” In the eyes of a sales rep, this combination is an interdependent powerhouse. Together, these applications save time and most importantly, reduce every sales rep’s worst nightmare: manual entry across multiple applications.

To aid reps in their sales and marketing efforts, Nutshell created a native integration with MailChimp that helps sales reps keep track of leads, sync contact details between both applications, and schedule campaigns that are appropriate to their prospects.

With Nutshell’s MailChimp integration, you can track customer communications and export contacts into MailChimp lists, as well as send leads to MailChimp templates for autoresponder functionality.

The ability to add a contact to a sales campaign as part of the rep’s sales process not only keeps a lead fresh for the sales rep but also keeps the products and company top of mind for prospects. Reps also have the ability to filter leads in Nutshell based on geography and demographics, rather than managing separate spreadsheets and relying on intuition when building lists in MailChimp.

For more information on Nutshell’s other email marketing integrations, click here.

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