Content Marketing Services to Drive Traffic and Conversions

Our Content marketing services

• Keyword Research

  Keyword Research

  

  First, we’ll conduct keyword research to figure out which topics you should cover. This is important because you want to write about topics you know your buyers will be interested in. So, the question is, how do you figure out what interests them?

  The answer is, you conduct keyword research—and that’s exactly what we’ll do for you. We’ll extensively research which keywords people are searching for in your industry, seeking out the balance between high relevance and high traffic. We can then start building content around those keywords.

• Content Creation

  Content Creation

  

  Once we know what your content will be about, we can actually start creating it. This might seem straightforward, but it’s worth noting that we can create a few different types of content for you.

  One of the most common content formats is written content like blog posts. These are great for integrating keywords and getting your pages ranking high in Google results, and our expert copywriting team can easily handle the task of writing them.

  However, we can also create other content types, including:

  • Informational articles
  • Videos
  • Infographics
  • And more!

  This variety in content ensures we draw people from across your target audience.

• Search Engine Optimization (SEO)

  Search Engine Optimization (SEO)

  

  Your content marketing isn’t over once a page is written or a video is produced. After that, there’s still the matter of getting it in front of users—and for that, you’ll need to invest some time in search engine optimization (SEO).

  SEO is the practice of optimizing content to rank high on search engines like Google. The reason this is so important is that without it, no one will ever find your content, so it won’t even benefit you. Thankfully, we’re the marketing experts.

  We’ll optimize your content’s SEO in a variety of ways, including:

  • Integrating keywords
  • Improving page load speeds
  • Making your pages mobile-friendly
  • Including and optimizing images
• Reporting and Analytics

  Reporting and Analytics

  

  Finally, as part of our content marketing services, we’ll provide monthly reports on the status and progress of your content. Just like any form of online marketing, the way to get the most from your content is to keep track of how users respond to it and how to make it better.

  On top of our monthly reports, you can use Nutshell—our customer relationship management (CRM) tool—to track customer data and see how people are interacting with your content. That can give you even further insight into how to re-optimize your content to drive more sales.