The Best Lead Tracking Software Options of 2023

Communicating with your prospects with the right messages at the right time is the key to unlocking more conversions and sales for your company.

And that’s exactly what lead tracking software helps you accomplish.

But which lead tracking platform should you choose? That’s what we’re here to help you find out! Keep reading for a list of the best lead management software options of 2023 that make tracking and managing your leads a piece of cake! 

But if you want to skip shopping around and try out one of the best lead tracking platforms for free, Nutshell’s customer relationship management (CRM) software has you covered. 

With Nutshell, you can access user-friendly lead tracking features that enable you to track your leads during each stage of their journey and receive guidance along the way to ensure you never miss out on a deal. 

Sign up for your free 14-day trial today to test Nutshell out for yourself—there’s absolutely no credit card or commitment required!

What is lead management software?

Lead tracking or lead management software is a type of tool that assists with generating leads and turning them into loyal customers. Lead management tools help marketers and sales teams store information about leads, track interactions, and manage sales processes.

The 8 best lead tracking software options of 2023

Here are our top lead tracking software options for 2023: 

1. Nutshell

Price: $16 per user per month for Starter, $42 per user per month for Pro (both paid annually)

Nutshell is an all-in-one lead tracking CRM equipped with a range of powerful, easy-to-use lead tracking features. 

With Nutshell, you’ll get features such as:

We offer one of the most flexible lead tracking solutions with four different ways to track your leads

  • Board view: Board view offers an interactive way to track and manage leads as they move through your sales pipeline. Drag and drop leads to the next stage in your funnel, mark leads as won or lost, and view the next steps you can take to encourage a conversion. 
  • List view: Analyze your leads and track their progress toward conversion by viewing your sales pipeline in rows and columns to easily sort your leads by age, stage, confidence level, value, and more.
  • Map view: Map view offers the perfect lead tracking solution for sales representatives that spend their time outside the office. View your leads by physical location on an interactive map for easy scheduling and route planning. 
  • Chart view: Chart view allows you to quickly analyze lead trends by timeframe, quantity, and value in easy-to-understand visual graphs and charts. 

Nutshell’s lead tracking software also helps you quickly identify your most valuable leads by pinpointing hot leads so you know exactly where to focus your efforts and resources to maximize your revenue. 

With Nutshell, you can also receive reminders and guidance as each lead progresses through your pipeline to ensure that none of your leads slip through the cracks causing you to miss out on potential sales. 

You can also view your leads’ previous interactions, calls, and emails with your team to ensure you always deliver the right messages at the right time. 

Additionally, Nutshell includes a built-in email marketing tool and the ability to integrate with numerous popular third-party tools, from G Suite to Office 365 to Intercom.

Ready to see how Nutshell can drive sales and revenue for your business? Sign up for your free 14-day trial today!

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2. Zendesk

Price: $19 per user per month for Team, $55 per user per month for Professional, $115 per user per month for Enterprise (paid annually)

Zendesk is an innovative CRM jam-packed with lead tracking capabilities that makes managing and nurturing your leads a breeze. 

Zendesk comes equipped with a fully customizable dashboard that allows you to track leads from the moment they enter your sales funnel until they convert into a customer or client. 

This platform also offers users a Lead Smart list so you can view which leads have the potential to drive the most value for your business. 

With Zendesk, you can also automatically capture your leads’ information when they complete specific actions on your website, like asking for a quote, so you can start communicating with them right away. 

If you’re looking for a lead tracking software option that provides all the basic essentials you need to effectively track and manage your leads, Zendesk could be the perfect choice for you.

3. Keap

Price: $159 per month for Pro (1500 contacts and two users), $229 per month for Max (2500 contacts and three users) (paid annually)

Keap is another popular CRM platform that offers all the lead management features your sales team needs to effectively convert your leads into paying customers or clients. 

With Keap, you can access a range of features to help you track your leads as they move through your sales funnel, like: 

  • Lead magnet blueprints
  • Landing page templates
  • Lead generation forms
  • Consultation appointment scheduling
  • E mais 

Keap also provides in-depth reports and analytics to help you gain valuable insights into your leads, like which strategies and channels generate the most leads and conversions for your business. 

With a lead management CRM like Keap, you can build stronger relationships with your leads and current customers that turn into sales and revenue. 

4. Vendas frescas

Price: Free plan available, $15 per user per month for Growth, $39 per user per month for Pro, $69 per user per month for Enterprise (paid annually)

Freshsales is a reliable lead management CRM that offers a free package for basic lead tracking essentials and a range of paid plans so you can pick the best option to fit your business needs and budget. 

With Freshsales, you can: 

  • View lead lifecycle stages
  • Track your lead’s entire journey into becoming a customer
  • Customize and map a unique sales process
  • Create custom fields to gather more information about your leads
  • Automatically assign leads to your sales reps
  • E mais

If you’re looking for one of the best free lead tracking software options of 2023, Freshsales offers a flexible solution so you can manage your leads on a tight budget. 

5. HubSpot Sales Hub

Price: Free version, $45 per month for Starter, $450 per month for Professional, $1,200 per month for Enterprise (paid annually)

HubSpot Sales Hub is a comprehensive lead tracking and management software that empowers your sales team to maximize their productivity and effectiveness.

With its user-friendly interface and robust features, Sales Hub helps you track and nurture your leads from the moment they enter your pipeline until they become satisfied customers.

The platform offers:

  • A customizable lead dashboard
  • Gerenciamento de pipeline
  • Previsão de vendas
  • E-signature
  • Lead scoring

Additionally, Sales Hub integrates seamlessly with other HubSpot tools, providing a complete ecosystem for marketing, sales, and customer service. This integration streamlines data flow and enhances collaboration across departments, ultimately leading to smoother lead tracking and more effective conversions.

Whether you’re a startup or an enterprise-level organization, HubSpot Sales Hub offers plans that cater to your specific needs and growth trajectory. With its combination of powerful features and scalability, Sales Hub stands out as a top-notch lead-tracking solution for businesses of all sizes.

6. Salesforce Sales Cloud

Price: $25 per user per month for Starter, $75 per user per month for Professional, $150 per user per month for Enterprise, $300 per user per month for Unlimited

Salesforce Sales Cloud is a well-known and highly customizable CRM solution that offers a suite of lead-tracking features to supercharge your sales efforts.

With Sales Cloud, you can efficiently manage leads from various sources, track their progress through the sales funnel, and optimize your sales process for maximum efficiency.

Sales Cloud offers features such as:

  • Lead assignment capabilities
  • Lead scoring
  • Gerenciamento de pipeline
  • Forecast management
  • Extensive reporting tools

Salesforce’s ecosystem provides access to a marketplace of third-party integrations and apps, allowing you to extend the CRM’s capabilities. This flexibility empowers you to create a tailored lead-tracking system that aligns with your company’s needs.

While Salesforce is packed with features, it often takes longer to set up and learn how to use than other lead-tracking software tools due to its complexity. Some features are also not available in all plans, so it’s important to review your Salesforce contract carefully.

While Salesforce Sales Cloud may be less user-friendly than other options, the platform’s robust features and scalability make it a top choice for businesses aiming to achieve exceptional lead tracking and conversion rates.

7. Insightly

Price: $29 per user per month for Plus, $49 per user per month for Professional, $99 per user per month for Enterprise (billed annually)

Insightly is an all-in-one CRM and lead-tracking solution designed to help you manage your sales process from start to finish.

The platform’s lead management tools allow you to track interactions, record communication history, and assign follow-up tasks, ensuring that your sales team maintains a proactive and systematic approach to lead nurturing.

One of Insightly’s standout features is its project management capabilities, which seamlessly integrate with lead tracking. This allows you to convert leads into projects, making it easier to manage complex deals and customer relationships from a single platform.

The CRM’s reporting and analytics features provide valuable insights into your sales pipeline, helping you identify bottlenecks, forecast revenue, and optimize your sales processes for higher conversions.

Insightly’s integration with popular business tools like G Suite and Microsoft Office 365 ensures that your team can work efficiently within these familiar environments, streamlining workflows and increasing productivity.

Whether you’re a small business or an enterprise-level organization, Insightly’s pricing plans offer various options to meet your specific requirements and budget, making it a reliable choice for lead tracking and overall sales management.

8. Zoho CRM

Price: Starts at $14 per user per month for Standard, $23 per user per month for Professional, $40 per user per month for Enterprise, $52 per user per month for Enterprise (billed annually)

Zoho CRM is a versatile lead-tracking tool that offers a comprehensive set of features and affordable pricing options.

The CRM’s lead management capabilities allow you to capture, track, and nurture leads seamlessly. Standout features in Zoho CRM include:

  • Gerenciamento de pipeline
  • Lead scoring capabilities
  • Workflow automation capabilities 
  • The ability to create custom lead forms to collect lead information
  • Previsão de vendas

Zoho CRM also integrates seamlessly with various other Zoho applications, offering a unified ecosystem for your sales, marketing, and customer support needs. This integration streamlines data sharing and enhances collaboration, enabling your teams to work more cohesively and deliver a superior customer experience.

With its user-friendliness and flexible pricing plans, Zoho CRM is an excellent lead-tracking solution for businesses of all sizes, especially those seeking a comprehensive CRM without breaking the bank.

Say hello to your all-in-one lead tracking software solution—Nutshell 

Start and finish your search for the best lead management software with Nutshell. Nutshell comes equipped with all the lead tracking and management features your team needs to improve their sales processes and close more deals. 

Plus, all of our tools are hassle-free and extremely easy to use so your team members can spend less time figuring out the platform and more time driving sales. Your entire team can access Nutshell from anywhere, at any time, on any device, making it easy to keep your entire team on the same page. 

And the best part? When you use Nutshell, you’ll have the support of our friendly team of experts who will provide guidance every step of the way. From helping you maximize your sales and revenue with every feature Nutshell has to offer to answering any questions that pop up, we’ve got your back. 

Sign up for your free 14-day trial today to see for yourself why Nutshell is one of the best lead management CRMs that can help you make waves in your industry!

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