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Atribuição de leads de CRM

Know how you got your best leads with powerful lead attribution in your CRM. Discover where your best leads come from with automatic lead attribution and reporting, so you can double down on your most profitable lead channels and increase conversion rates.

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How can you access lead attribution reporting?

The lead attribution report is available to customers on Nutshell’s Sales Pro plan and above.

Take the work out of lead attribution tracking and reporting

See where your leads come from without spending time on manual data input. With our Nutshell Analytics technology, lead channel and source data will automatically be added to your new leads, so you can see exactly where they came from right away.

Track Lead Attribution in Your Nutshell CRM

CRM Lead Attribution Report To Evaluate Channels And Improve Targeting

Evaluate your top-performing channels to enhance targeting

Want to learn more about your leads? With Nutshell, you’ve got options. Our easy-to-use lead marketing attribution reporting feature (available on the Sales Pro plan) breaks down leads and win rates by channel, giving you deeper insights for improved campaign decision-making and audience targeting. You can also filter your sales, losses, new leads, forecasts, and custom reports by channel.

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Better understand your audience to boost your marketing efforts

With automatic lead channel attribution and reporting, you can better understand your audience and determine which of your campaigns are driving the most leads and sales, helping you optimize your marketing strategies.

CRM Lead Attribution Report To Understand Audience

Increase marketing success with lead channel attribution insights

Marketing channel attribution tracking provides a strong foundation on which to build your company’s marketing strategy. It’s important to have the right software and tools to effectively track and attribute your lead generation efforts. Take a look at how you can track and report on your lead attribution in Nutshell.

Get an inside look at lead attribution

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Have a question? Need to see more? Register for a free 30-minute Nutshell demo and product tour with one of our team members to determine if Nutshell is a match for your business.

CRM features that boost your sales effectiveness

Automação de vendas

Put time-wasting tasks on autopilot so your team can focus on building relationships and nurturing leads through your sales pipeline.

Gerenciamento de pipeline

Create custom pipelines and manage them easily with multiple views to nurture leads efficiently and stay on top of every deal.

Relatórios e análises

Provides robust reporting and analytics to help you track your team’s performance and to help you gain quick insights with automated reporting.

Automação de e-mail

Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM

Inteligência Artificial

Streamline daily processes using the generative power of AI in Nutshell to simplify sales activities and open up a world of possibilities.

Agendador de reuniões

Create and manage virtual meetings and sync the information with your Calendar without leaving your CRM.

Quotes

Quickly create and send custom quotes, easily track quote progress and prospect proposal engagement, and effortlessly manage and share your quotes in different formats.

Colaboração da equipe

Store customer notes, interactions and easily bring colleagues into the conversation and stay notified of everything that needs your attention.

Gerenciamento de contatos

Improve calendar, email, & contact organization from any source with Nutshell’s contact management software.

Prospecção

Search through over 200 million contacts, add ideal customers to your CRM, and connect with your future buyers.

Website Visitor Identification

Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.

Contact Enrichment

Locate specific individuals working at the companies in your book of business and reveal their contact information so you can start the conversation.

Atribuição de leads

With channel and source data automatically added to your new leads, you can know where your best leads come from and invest smarter in your marketing.

Suporte gratuito ao cliente

Connect with our world-class support team to get fast, friendly, and free support when needed.

Email and Calendar sync

Easily sync your email and calendar with Nutshell to make your CRM work where you do.

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Find out more about Nutshell’s extensive range of Marketing Suite features

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Learn more about Nutshell’s industry-leading Engagement Suite features

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See all of Nutshell’s features

Discover the broad spectrum of features and tools available to Nutshell customers

Lead attribution and tracking FAQs

  • 1. What are lead generation attribution and channel tracking?

    Lead attribution is a feature that allows you to pinpoint where your company’s leads come from. Channel tracking relates to actions performed by the software to monitor marketing channels and determine which of them generate the best quality leads for your business. These lead sources can include various marketing channels, such as web forms, online ads, organic search, email campaigns, and more.

  • 2. Why should I use lead attribution tracking in my CRM software?

    Tracking lead attribution in your CRM platform is the ideal way to determine which of your marketing channels is most effective and capitalize on that information. You’ll have a clearer idea of the activities and sources that attract high-converting leads, and you’ll have the CRM tools to quickly optimize marketing campaigns, assign and nurture leads, share data, evaluate performance, and improve customer experiences.

  • 3. What features are essential when picking marketing attribution software?

    You should consider the following three core features when looking for your business’s lead attribution tool:

    • Multi-channel tracking: Your sales and marketing teams use several channels to promote your products and services and generate leads. That’s why you need a lead attribution tool that allows you to track lead generation from all sources, including social media, email campaigns, and PPC ads.
    • Data management: Tracking and evaluating your lead marketing channels requires you to store, organize, and share lead attribution and prospect data. You’ll need a system like a CRM solution that gives you the tools to efficiently capture, filter, group, and manage the data.
    • Reporting and analytics: Your lead attribution software should include powerful but easy-to-use reporting tools. With a CRM like Nutshell, you can easily generate and share lead attribution reports to better analyze your marketing channel performance.

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O maior benefício é o rastreamento de seus leads e de onde eles vêm. Tem sido muito útil marcar cada lead e observá-los na visualização de mapa para avaliar nossos esforços de marketing.

April M. – Global Skincare Company

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