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The All-in-One CRM for Building Materials Suppliers

As a building materials supplier, if you want to close more deals, you need to manage long sales cycles, complex orders, multiple contacts for single projects, and numerous leads at once. Nutshell’s customer relationship management (CRM) platform makes it easy to stay organized, increase efficiency, and turn more leads into new clients.


Building materials suppliers we work with:

How CRMs help building materials suppliers

As a building materials supplier, your company serves a vital role in the construction industry. Without you, contractors don’t have access to the literal building blocks of their businesses.

But to drive success for your business, you need to understand those potential customers—who they are, what they want, and how you should market to them. The right software is crucial for gathering insights that will drive sales, whether your company supplies steel beams, concrete and cement, or composite decking.

One of the most important types of software for building materials suppliers is a customer relationship management system (CRM). CRMs store and analyze data from your leads and customers so you can improve communication, automate your sales process, and keep track of all your deals.

With the right CRM, your building materials supply company can:

Features you need in your CRM for building materials suppliers

CRM software does a lot—from acting as a single source of truth for all your customer data to streamlining the sales process so your sales reps can focus on building relationships. Since it plays such a critical role in the success of your sales team, it’s important to find the platform that works best for your business.

There are many CRM platforms available, each with different plans, features, and levels of customer support. Spend time comparing your CRM options and considering which combination of features your business needs most.

While your company’s needs are unique, some CRM features are essential to every business. Take a look at the most important elements to look for in a CRM for your building materials supply company:

Gerenciamento de pipeline

Your sales pipeline gives you critical insight into your deals and where they’re headed. And with longer sales cycles than businesses in many other industries, building materials suppliers need to keep a close eye on their relationships with leads so they don’t get lost in the shuffle.

Pipeline management tools are one of the most essential features to look for in a CRM. Whether you have multiple points of contact at a builder’s company, a complex sales process, or lots of tasks for your sales reps to complete, pipeline management tools enhance visibility into your pipelines.

Your CRM should let you do things like:

  • Filter leads in your pipeline by value, age, and lead stage
  • Show a map view of your leads and customers
  • Customize your pipeline and provide guidance for your sales reps at each stage
  • Chart leads by timeline, value, and quantity in a graph

Automação de vendas e e-mail


The ability to automate specific tasks in your sales process helps your team accomplish their work faster and spend more time on higher-value projects. A CRM with sales automation features reduces your non-selling activities by automatically advancing leads through your pipeline stages when they meet certain goals, so you spend less time wondering where leads should go.

The right CRM will also give your marketing team a boost with tools like email automation. Create and send attractive email sequences to your prospects and leads and have them triggered when leads enter specific stages in your pipeline, eliminating the need for your marketing team to write and send individual emails to individual contacts.

Sales reporting and analytics

Relatório do funil de vendas

CRMs store a lot of information. When your team needs to drill down into their sales data to figure out what works and what doesn’t, having reporting features is vital.

How has your sales team’s performance been over the year? Which are your most profitable sales reps and lead sources? Generating reports from your CRM data can give you these answers and more.

Some reporting features to look for include:

  • Productivity and quota tracking
  • Previsão de vendas
  • Lost deal analysis
  • Funnel stage conversion rates

Contact information management

Gerenciamento de contatos

If your company still keeps customer and lead contact information in spreadsheets, it’s time to upgrade. When it comes to managing contact data, CRMs are far better than spreadsheets.

A CRM’s contact management features keep a thorough, complete record of your contacts’ data and every interaction between your team and a customer or lead, making it easier to spot opportunities for cross-selling, plan follow-ups, and make customers more profitable.

CRMs are also easy to update with new data, helping keep your information organized and searchable so your sales reps can quickly find the buying history, email thread, and contact information they need.


Nutshell é o melhor custo-benefício. A versatilidade e a funcionalidade fazem dele um produto muito fácil e poderoso de usar.

Mark M. Southwestern Scale Co.

Já usei o Act, o Goldmine e o Salesforce no passado e descobri que o Nutshell foi o mais fácil de começar a usar e de configurar campos personalizados. Eu recomendaria o Nutshell a outras pessoas que estejam interessadas em um CRM fácil de aprender e navegar.

Craig C. Thermal-Tec

Saímos da Hubspot para a Nutshell porque a Hubspot era muito complexa. A Nutshell faz software para humanos.

Daniel H. EOS

Quando estávamos avaliando os CRMs, o único fator decisivo entre o Nutshell e o Salesforce se resumia ao tempo de ativação e ao preço. O Nutshell venceu em ambos os quesitos (por uma margem enorme). O Salesforce custava 10 vezes mais por mês para o que queríamos.

Jason C. Arrow Container Corp

Without a doubt, Nutshell has been instrumental in organizing our contact lists and has eliminated the need to maintain multiple spreadsheets for our contacts. Nutshell has not only streamlined our contact management process but has also saved us a significant amount of time, allowing us to focus on engaging with our partners and stakeholders. The email tool, in particular, has been especially helpful in improving our communication and engagement with our contacts.

Ana S

CRM integrations for building materials suppliers

On top of the features listed above, you also want to look for a CRM that integrates with the platforms your business is already using to track documents, communicate with customers, and more. A CRM is a powerful tool, and if you can integrate it with your company’s other software solutions, you make it unstoppable.

Look for a CRM that offers the following types of integrations for your building materials supply company:

Why use Nutshell CRM for building materials sales?

So, why use Nutshell’s CRM software for building materials suppliers over outra plataforma?

At Nutshell, we understand how competitive the building materials industry is and how long the sales cycles can be. That’s why we built an easy to use CRM equipped with built in functionality that helps businesses like yours manage & automate their sales processes to close more sales.

Com o Nutshell, você terá:

Diga adeus ao malabarismo com várias ferramentas e plataformas para expandir seus negócios e diga olá à sua solução completa de vendas e marketing com o Nutshell.

Mas não acredite apenas em nossa palavra.

Nossos clientes têm muito a dizer sobre nosso software de CRM. Confira as histórias de nossos clientes para saber mais sobre como o Nutshell tem ajudado empresas como a sua a atingir e superar suas metas!

Leia histórias de clientes

Explore nossos planos

Todos os planos incluem contatos de CRM ilimitados, armazenamento de dados ilimitado e suporte técnico de seres humanos reais.

Cobrado anualmente
Cobrado mensalmente

CRM simples e flexível que ajuda as equipes a organizar seus contatos, leads e conversas.

$16 per user per month

Included in all plans…

  • Dados, pessoas, empresas e leads ilimitados
  • Gerenciamento de contatos e cronogramas de comunicação
  • Sincronização de e-mail e calendário
  • Pipeline de vendas único e personalizável
  • Relatórios de vendas e de leads
  • Quadro de pipeline de arrastar e soltar e mapa interativo de leads
  • Formulários da Web incorporáveis
  • Lembretes de atividades
  • Importações gratuitas de luvas brancas para integração
  • Suporte ao vivo gratuito
  • E mais
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CRM, automação de vendas e relatórios avançados para ajudar sua equipe a maximizar todas as oportunidades.

$42 per user per month

Tudo em Foundation, mais...

  • Automação de vendas
  • Vários pipelines
  • Sequências de e-mail pessoais
  • Cotas de vendas e cotas de atividade
  • Conjunto completo de relatórios, incluindo relatórios de atividade, funil e previsão
  • Click tracking notifications
  • Até 5 equipes
  • Discagem telefônica e gravação ilimitadas no aplicativo
  • Configuração de formulário conectado
  • E mais
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Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.

$52 per user per month

Tudo em Pro, mais...

  • 50 AI timeline summarizations per user each month
  • Zoom transcription summarization
  • Click tracking notifications (also in Pro)
  • Connected form set up (also in Pro)
  • Unlimited in-app phone dialing and recording (also in Pro)
  • E mais
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No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.

$67 per user per month

Everything in Power AI, plus…

  • Unlimited pipelines and custom fields
  • 100 AI timeline summarizations per user each month
  • API support, Audit log, Changelog and read-only SQL access
  • Enterprise SSO, User/Group provisioning & other SCIM provisioning: Microsoft Azure & ADFS, Google Workspace SAML, Okta, Auth0, OneLogin, & PingFederate
  • Várias moedas
  • Suporte telefônico programado gratuito
  • Estrategista de sucesso dedicado (mínimo de 5 usuários)
  • E mais
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Ao escolher o Nutshell como seu CRM industrial, você tem a opção de fazer parceria com mais de 500 especialistas em marketing digital para ajudar a direcionar leads para sua equipe de vendas. Saiba mais

Start growing with the best CRM for building materials suppliers today

If you’re ready to grow your business with the best CRM for building materials suppliers, Nutshell is here to help.

With our top-tier platform and friendly team, you’ll have every tool you need to drive sales and revenue for your business. And the best part? You’ll have it all in one single platform. Plus, our customer service team is well-known for providing world-class customer support when you need it.

Inicie sua avaliação gratuita para começar a usar nosso software de CRM imediatamente ou entre em contato conosco para saber mais sobre como podemos ajudar sua empresa a se destacar no seu setor!

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