E-mail marketing poderoso para todos os orçamentos
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Integrating your email marketing platform with your CRM is a marketing game-changer. Nutshell’s Email marketing stands above Mailchimp for its:
O Mailchimp é uma plataforma de e-mail marketing que existe desde 2001 e oferece automação, modelos de e-mail, relatórios e outros recursos.
Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Email marketing connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
Nutshell’s Email marketing includes essential features like:
Whether you’re an email marketing newbie or a professional, Mailchimp is likely on your radar. But Mailchimp comes without sales integration, imposes audience limits, and has sneaky overage costs and strict seat limitations.
Nutshell’s Email marketing is the best Mailchimp alternative that offers a one-stop shop for your customer relationship management, sales, and email marketing operations. Nutshell’s Email marketing provides:
Take a look at these email marketing platforms side by side to see for yourself why Nutshell’s Email marketing comes out on top.
At Nutshell, we realize that getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts and improving collaboration. But with Mailchimp, every plan except Premium includes strict seat limits. Plus, your marketing and sales contacts remain separated—which can cause headaches for your team and slash your marketing effectiveness.
While Mailchimp imposes a user limit, Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. So you can give everyone in your CRM access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
Quer enviar uma série de boas-vindas para seus novos clientes, acompanhar os participantes do webinar e entrar em contato com os clientes que você espera vender? O Mailchimp faz com que você pague por um plano mais alto se quiser criar mais públicos de marketing.
We won’t stop you at one, three, or five audiences like Mailchimp—add as many audiences as you want to make sure you’re sending the right messages to the right people. And because Email marketing is built into Nutshell CRM, it’s easy to use filters and tags to create laser-focused audiences out of your CRM contacts.
Features like email drip campaigns, advanced audience segmentation, an AI writing assistant, custom-coded templates and comparative reports are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Mailchimp reserves some of these features for customers on higher tiers.
Unlike Mailchimp customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, comparative reporting, and advanced audience segmentation help you optimize your email campaigns, while Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email marketing vs the 4 tiers of Mailchimp (updated April 2025)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. Mailchimp has 4 plans to filter through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Alguns provedores de e-mail imporão um limite de quantos contatos você pode ter em seu plano—Nutshell Não.
As audiências são essenciais para qualquer estratégia de e-mail marketing. Quanto mais públicos você tiver, melhor será sua capacidade de segmentar suas listas de contatos para levar a mensagem certa para a pessoa certa. Se você tem uma lista diversificada de clientes/contatos, qualquer coisa abaixo de 5 é preocupante.
Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Mailchimp has multiple levels of overages for all except their free plan.
A maioria dos provedores de e-mail marketing terá um limite de quantos e-mails você pode enviar através da plataforma ao longo de um mês. Durante Nutshell, você pode enviar 8 vezes mais e-mails do que você tem contatos. 500 contatos significariam um limite de 4.000 e-mails/mês.
All Email marketing customers can trigger automated multi-email drip sequences based on whatever criteria you choose.
Valida e-mails enviados com DMARC, SPF, DKIM e outras tecnologias para garantir que eles alcancem seu público.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Email marketing!
Você pode usar as Tags para agrupar contatos rapidamente para criar um Público. Um exemplo seria se você quisesse alcançar todos que participaram de uma feira específica. Adicione a tag "Feira de Agosto de 2023" e você pode encontrar facilmente todos os contatos com essa tag diretamente em Nutshell.
Se você não é um designer ou não se sente confortável com o código, você precisa desse recurso de uma plataforma de e-mail marketing.
Use um modelo pré-construído e troque a marca da sua empresa.
Sente-se confortável a codificar o seu e-mail e gosta de especificações exatas? Então você quer esse recurso.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell’s Email marketing tool.
A capacidade de aproveitar o poder da IA para ajudá-lo a escrever seu conteúdo de e-mail.
O Nutshell O complemento Landing Pages capacita sua equipe a criar páginas de destino personalizadas para envolver os visitantes e gerar conversões. Além disso, as Landing Pages sincronizam com Nutshell Formulários e Nutshell Scheduler, para que você possa coletar informações de visitantes sem problemas, agendar reuniões e acessar todos esses dados do seu CRM.
Configure facilmente domínios personalizados em Nutshell para melhorar a capacidade de entrega de e-mails e melhorar o reconhecimento da marca.
A maioria dos provedores de marketing por e-mail oferecerá relatórios sobre entregabilidade, taxa de abertura, taxa de cliques e rastreamento de cliques. Nutshell também pode notificar um membro específico da equipe em seu CRM se um determinado link for clicado!
Isso permite que você compare estatísticas da mesma campanha ao longo do tempo. Durante Nutshell, oferecemos este tipo de relatório para as suas Newsletters.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Permite que você escolha uma data ou hora posterior para enviar um e-mail de marketing.
Artigos e vídeos de suporte para ajudá-lo a se configurar.
Crie um ticket através de um e-mail de suporte.
Speak to a real human during business hours: Monday through Friday from 7:30 am to 5:30 pm EST.
Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise tier.
Integrar sua ferramenta de e-mail marketing com seu CRM desbloqueia resultados de marketing ainda melhores. Com todos os seus dados de CRM na ponta dos dedos, você pode analisar as preferências de seus clientes, criar públicos de e-mail marketing e automatizar campanhas para alcançar seus clientes.
Você também pode acompanhar o envolvimento com o e-mail, como aberturas, cliques e conversões, fornecendo informações que você pode usar para fazer uma venda.
Por fim, integrar seu CRM com sua plataforma de e-mail marketing permite que você segmente seus contatos com base em fatores como há quanto tempo eles são clientes, histórico de compras e dados demográficos para enviar e-mails altamente segmentados que geram conversões.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion on every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
For businesses focused on growth, Nutshell is often the more cost-effective choice. Unlike Mailchimp, which frequently charges “overage costs” if you exceed your contact or send limits, Nutshell’s pricing is transparent and predictable. Furthermore, Nutshell includes Marketing Foundation features—like landing pages and drip campaigns—for free with every CRM subscription, whereas Mailchimp requires separate paid tiers for many of these capabilities.
Mailchimp strictly limits the number of marketing audiences you can create based on your plan level, which can hinder your ability to segment your customers effectively. Nutshell allows for unlimited audiences on every plan. Because Nutshell’s email marketing is built directly into the CRM, you can create as many laser-focused segments as you need using your real-time sales data without being forced to upgrade your plan.
While Mailchimp offers a wide variety of marketing automations, many of their more powerful features are reserved for their most expensive “Standard” and “Premium” tiers. Nutshell provides essential automation, such as multi-email drip sequences, to all marketing customers. Additionally, because Nutshell is a CRM, you can trigger these automations based on actual sales milestones in the CRM, ensuring your marketing is perfectly timed with the customer’s journey.
If you use Mailchimp as a standalone tool, you must set up and maintain a third-party integration to sync it with your CRM data. This can lead to delays or data silos. In Nutshell, the email marketing tool and the CRM share a single database. This means there is no sync required; when a sales rep updates a lead in the CRM, that information is instantly available for your next marketing campaign, ensuring 100% data accuracy.
Mailchimp imposes strict user seat limits on almost all of its plans, which can make it expensive to give your whole team access to marketing data. Nutshell takes a more collaborative approach, offering company-wide pricing and including three marketing seats for free with every Sales subscription. This ensures that everyone in your organization can see how marketing efforts are driving sales without incurring extra “per-user” fees.
Tem alguma dúvida? Precisa de um desconto por volume? Envie-nos uma mensagem ou agende uma reunião com um representante de vendas para iniciar a conversa.
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