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Et ActiveCampaign-alternativ

Nutshell's Email marketing vs. ActiveCampaign

Your email marketing platform should take your company to new heights, not limit your growth potential. Nutshell’s Email marketing beats out ActiveCampaign for its:

  • Advanced sales integration and contact segmentation
  • Vigtige e-mail-marketingfunktioner for alle
  • Included with Nutshell Marketing Foundation subscription

Hvad er ActiveCampaign?

ActiveCampaign er et e-mail-marketingværktøj med yderligere salgsstyrings- og marketingfunktioner.

What is Nutshell’s Email Marketing?

Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing features seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can turn email marketing campaigns into revenue.

Nutshell’s Email marketing includes essential features like:

  • Multi-email drip sequences
  • A drag-and-drop template editor
  • Laser-focused audience segmentation
  • An AI writing assistant
  • Custom-coded email templates

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Nutshell’s Email marketing vs. ActiveCampaign comparison

On the hunt for an email marketing solution that helps you nurture relationships and close more deals? You may have come across ActiveCampaign. But ActiveCampaign lacks seamless sales integration, imposes sneaky overage fees, and locks several essential features behind more expensive plans.

If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell’s email marketing software is the best ActiveCampaign alternative for its:

  • Seamless CRM integration
  • Essential features like a marketing channel attribution report, landing pages, web forms and custom domains available on all plans
  • Company-wide pricing that gives your entire team access to email marketing features
  • And basic features included with a Nutshell Sales (our CRM) subscription

Sammenlign disse e-mail-marketingplatforme head-to-head for at afgøre, hvilke der virkelig hjælper din virksomhed med at trives.

Sales integration—so you can see see the full picture of every relationship

Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience. And ActiveCampaign only provides limited insight into your relationships with contacts.

Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.

Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.

CRM Email Lists

Included in Nutshell Marketing Foundation and above—so you can get your whole team on board

At Nutshell, we realize that getting your marketing team into your email marketing platform is essential for optimizing your efforts and improving collaboration. But ActiveCampaign strictly limits the seats its customers can add: the Starter and Plus plans only come with 1 user, Pro provides 3 and Enterprise only comes with 5.

Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. The Marketing Foundation plan comes with 3 free seats, and the Pro plan includes 10: so you can give your team access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.

CRM Email Sharing and Collaboration

Vigtige e-mail-marketingfunktioner - for alle!

Features like email drip campaigns, advanced audience segmentation, email click notifications, landing pages, custom domains and an AI writing assistant are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But ActiveCampaign reserves some of these features for customers on its Professional tier and doesn’t include others on any tier.

Unlike ActiveCampaign customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.

Nutshell Email Marketing AI Writing Assistant

Powerful email marketing features (and more!) included with your CRM!

The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.

And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.

Create Branded Email Marketing Campaigns From Your CRM

Email marketing features available on every plan

The Nutshell Marketing Foundation plan includes essential marketing features, like:

  • Email drip campaigns, broadcasts, and newsletters
  • E-mail-builder uden kode
  • Avanceret målgruppesegmentering
  • Notifikationer om klik via e-mail
  • AI-skriveassistent
  • 150 free monthly email sends

The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:

Craft CRM Email Marketing Campaigns With A User-Friendly Builder

Upgrade to Marketing Pro for even more features

By upgrading to the Marketing Pro plan, you also get this email marketing feature:

  • A/B testing on email broadcasts and newsletters
  • Link click reporting

Plus these additional marketing capabilities:

  • SMS campaigns (150 monthly credits included)
  • Custom landing pages
  • Higher limits on web forms
  • Advanced marketing reporting
  • Advanced lead attribution
CRM Email Marketing Campaign A-B Testing Tools

Nutshell’s Email marketing vs. ActiveCampaign

Nutshell’s email marketing vs the 4 tiers of ActiveCampaign (updated February 2024)

Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.

Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.

Se alle vores artikler her.

Plan Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. ActiveCampaign has 4 plans to sift through.
Startpris Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Overskydende omkostninger Siden Nutshell's prisfastsættelse er baseret på dit samlede antal kontakter, du kan altid beregne, hvad dine månedlige omkostninger vil være. ActiveCampaign opkræver et månedligt tilbagevendende gebyr for yderligere e-mail-afsendelser over deres plangrænser, som kan nå op til $ 800.
Grænse for kontakter Nogle e-mail-udbydere vil pålægge en grænse for, hvor mange kontakter du kan have i din plan -Nutshell Ikke. Hvis du har mere end 50,000 kontakter, skal du kontakte ActiveCampaign for prisfastsættelse.
Avanceret målgruppesegmentering Nutshell’s Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer.
Grænse for afsendelse af e-mail De fleste udbydere af e-mailmarketing har en grænse for, hvor mange e-mails du kan sende via platformen i løbet af en måned. På Nutshell kan du sende 8 gange så mange e-mails, som du har kontakter. 500 kontakter vil betyde en grænse på 4.000 e-mails/måned.
Sæder How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Notifikationer om klik via e-mail Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement. Email marketing also shows you which links specific subscribers clicked.
Tilskrivningsrapport Nutshell's Marketing Attribution Report viser dig, hvor dine bedste kundeemner kommer fra, og hvor hurtigt du lukker dem. Denne type rapport er afgørende for at få indsigt i, hvordan dine marketingkanaler klarer sig.
Fjern branding Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
AI-skriveassistent Muligheden for at udnytte kraften i AI til at hjælpe dig med at skrive dit e-mailindhold.
Landingssider The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Webformularer, der kan tilpasses Nutshell Giver dig mulighed for at oprette tilpassede webformularer til enhver form for konvertering, fra tilmeldinger til nyhedsbreve til kontaktformularer og download af indhold.
Brugerdefinerede domæner Tilslutning af et brugerdefineret domæne til din e-mail-marketingplatform forbedrer brandgenkendelse og forbedrer e-mail-leveringshastigheder. I Nutshell, kan alle kunder forbinde så mange brugerdefinerede domæner, som de vil. ActiveCampaign lader kun kunder på deres højere planer oprette brugerdefinerede domæner og kun et pr. Konto.
Integrationer Tilslutning af dit e-mailmarketingværktøj til dine andre apps er afgørende for teamets effektivitet og for at holde dine data synkroniseret overalt, hvor du arbejder. Nutshell tilbyder snesevis af native integrationer plus tusindvis mere gennem Zapier og vores AppConnect-løsning.
Kontakt profiler With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile. ActiveCampaign lets you record basic information about your contacts and keep notes, but it doesn’t provide a detailed history of your relationship like Nutshell’s timelines.
Leveringsevne i topklasse Validerer udgående e-mail med DMARC, SPF, DKIM og andre teknologier for at sikre, at de når ud til dit publikum.
Integration af salg Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
E-mail drip-sekvenser Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior.
A/B-test The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
E-mail-builder uden kode Hvis du ikke er designer eller ikke er fortrolig med kode, skal du u003cbu003eneedu003c / bu003e denne funktion fra en e-mail-marketingplatform.
Færdigbyggede skabeloner Brug en præfabrikeret skabelon, og indsæt din virksomheds branding.
Skræddersyede skabeloner Føler du dig godt tilpas med at kode din e-mail, og kan du lide præcise specifikationer? Så vil du have denne funktion.
Mærker Du kan bruge tags til hurtigt at gruppere kontakter for at skabe en Audience. Et eksempel kunne være, hvis du gerne vil nå ud til alle, der har deltaget i en bestemt messe. Tilføj tagget "August 2023 Trade Show", og du kan nemt finde alle kontakter med det tag direkte i Nutshell.
Planlægning af e-mail Giver dig mulighed for at vælge et senere tidspunkt eller en senere dato for udsendelse af en markedsføringsmail.
Rapportering De fleste udbydere af e-mailmarketing tilbyder rapportering om leveringsevne, åbningsrate, klikrate og kliksporing. Nutshell kan også underrette et bestemt teammedlem i dit CRM, hvis der klikkes på et bestemt link!
Sammenlignende rapporter Disse giver dig mulighed for at sammenligne statistikker fra den samme kampagne over tid. På Nutshell tilbyder vi denne type rapportering for dine nyhedsbreve.
Vejledninger og tutorials Supportartikler og videoer, der hjælper dig med at komme i gang.
Support via live chat Speak to a real human during business hours. Available Monday through Friday from 7:30 AM to 5:30 PM EST.
Support via e-mail Opret en billet via en support-e-mail.
Nutshell
Included with your Nutshell Sales subscription. Contact pricing begins at $5 for 100 contacts
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$15-$391
Månedligt gebyr op til $ 800
50.000 for børsnoterede priser
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$145-$1,169
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Hvorfor salgsintegration med din e-mail-marketingplatform er vigtig

Uanset hvor glat en e-mail-marketingplatform kan automatisere dine kampagner, får du ikke de bedste resultater, hvis den ikke fungerer problemfrit med dine salgsdata. Derfor transformerer integration af dit e-mail-marketingværktøj med din CRM din marketing- og salgsindsats.

Med en alt-i-en CRM- og e-mail-marketingløsning kan dit marketingteam analysere kundernes præferencer, øjeblikkeligt oprette e-mail-målgrupper fra kundesegmenter og automatisere kampagner for at nå kundeemner, uanset hvor de er i din salgstragt.

Nutshell’s email marketing software lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.

Nutshell’s email marketing software also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.

Hvorfor du har brug for e-mail-kliknotifikationer i din marketingplatform

Notifikationer om e-mailklik tager din strategi for abonnentengagement til det næste niveau og afslører, hvordan og hvor din opsøgende indsats har størst effekt. Du vil kunne modtage notifikationer, når nogen viser interesse for dine budskaber, så du kan fokusere på potentielle kunder.

Disse notifikationer er utroligt nyttige for både marketingfolk og sælgere. Marketingfolk kan få besked, hver gang nogen klikker på et link til tilmelding til et webinar, ser en video eller viser andre tegn på seriøs interesse - og derefter optimere deres strategi i overensstemmelse hermed.

And since Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.

Nutshell’s Email Marketing: The best ActiveCampaign alternative

When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.

With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion with every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.

Start din
14-dages gratis prøveperiode i dag!

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Tak skal du have! Din indsendelse er blevet modtaget!
Ups! Noget gik galt, da du indsendte formularen.
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