Potente marketing por correo electrónico para todos los presupuestos
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Integrating your email marketing platform with your CRM is a marketing game-changer. Nutshell’s Email marketing stands above Mailchimp for its:
Mailchimp es una plataforma de marketing por correo electrónico que existe desde 2001 y ofrece automatización, plantillas de correo electrónico, informes y otras funciones.
Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Email marketing connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.
Nutshell’s Email marketing includes essential features like:
Whether you’re an email marketing newbie or a professional, Mailchimp is likely on your radar. But Mailchimp comes without sales integration, imposes audience limits, and has sneaky overage costs and strict seat limitations.
Nutshell’s Email marketing is the best Mailchimp alternative that offers a one-stop shop for your customer relationship management, sales, and email marketing operations. Nutshell’s Email marketing provides:
Take a look at these email marketing platforms side by side to see for yourself why Nutshell’s Email marketing comes out on top.
At Nutshell, we realize that getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts and improving collaboration. But with Mailchimp, every plan except Premium includes strict seat limits. Plus, your marketing and sales contacts remain separated—which can cause headaches for your team and slash your marketing effectiveness.
While Mailchimp imposes a user limit, Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. So you can give everyone in your CRM access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
¿Quieres enviar una serie de mensajes de bienvenida a tus nuevos clientes, hacer un seguimiento de los asistentes a un seminario web y ponerte en contacto con clientes a los que esperas hacer una venta adicional? Mailchimp te hace pagar por un plan superior si quieres crear más audiencias de marketing.
We won’t stop you at one, three, or five audiences like Mailchimp—add as many audiences as you want to make sure you’re sending the right messages to the right people. And because Email marketing is built into Nutshell CRM, it’s easy to use filters and tags to create laser-focused audiences out of your CRM contacts.
Features like email drip campaigns, advanced audience segmentation, an AI writing assistant, custom-coded templates and comparative reports are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Mailchimp reserves some of these features for customers on higher tiers.
Unlike Mailchimp customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, comparative reporting, and advanced audience segmentation help you optimize your email campaigns, while Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email marketing vs the 4 tiers of Mailchimp (updated April 2025)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. Mailchimp has 4 plans to filter through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Algunos proveedores de correo electrónico imponen un límite al número de contactos que puedes tener en tu plan -Nutshell no lo hace.
Las audiencias son esenciales para cualquier estrategia de email marketing. Cuantas más audiencias tenga, mayor será su capacidad de segmentar sus listas de contactos para hacer llegar el mensaje adecuado a la persona adecuada. Si tienes una lista de clientes/contactos muy diversa, todo lo que sea menos de 5 es preocupante.
Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Mailchimp has multiple levels of overages for all except their free plan.
La mayoría de los proveedores de email marketing tienen un límite en el número de correos electrónicos que puedes enviar a través de la plataforma en un mes. En Nutshell, puedes enviar 8 veces más correos electrónicos que contactos tengas. 500 contactos significarían un límite de 4.000 emails/mes.
All Email marketing customers can trigger automated multi-email drip sequences based on whatever criteria you choose.
Valida el correo electrónico saliente con DMARC, SPF, DKIM y otras tecnologías para garantizar que llega a su público.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Email marketing!
Puede utilizar etiquetas para agrupar rápidamente los contactos y crear un público. Por ejemplo, si quieres ponerte en contacto con todos los asistentes a una feria específica. Añade la etiqueta "Feria de agosto de 2023" y podrás encontrar fácilmente todos los contactos con esa etiqueta en Nutshell.
Si no eres diseñador o no te sientes cómodo con el código, necesitas esta función de una plataforma de marketing por correo electrónico.
Utilice una plantilla prediseñada e introduzca la marca de su empresa.
¿Te sientes cómodo codificando tu correo electrónico y te gustan las especificaciones exactas? Entonces le interesa esta función.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell’s Email marketing tool.
La capacidad de aprovechar el poder de la IA para ayudarle a redactar el contenido de sus correos electrónicos.
El complemento Nutshell Landing Pages permite a su equipo crear páginas de destino personalizadas para atraer a los visitantes y generar conversiones. Además, Landing Pages se sincroniza con Nutshell Forms y Nutshell Scheduler, para que puedas recopilar sin problemas información de los visitantes, programar reuniones y acceder a todos esos datos desde tu CRM.
Configure fácilmente dominios personalizados en Nutshell para mejorar la entregabilidad del correo electrónico y el reconocimiento de la marca.
La mayoría de los proveedores de marketing por correo electrónico ofrecen informes sobre la capacidad de entrega, la tasa de apertura, la tasa de clics y el seguimiento de clics. Nutshell también puede notificar a un miembro específico del equipo en su CRM si se hace clic en un enlace determinado.
Le permiten comparar las estadísticas de una misma campaña a lo largo del tiempo. Para Nutshell, ofrecemos este tipo de informes para sus boletines de noticias.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Le permite elegir una hora o fecha posterior para enviar un correo electrónico de marketing.
Artículos y vídeos de apoyo para ayudarte a instalarte.
Crear un ticket a través de un correo electrónico de soporte.
Speak to a real human during business hours: Monday through Friday from 7:30 am to 5:30 pm EST.
Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise tier.
Si integra su herramienta de marketing por correo electrónico con su CRM, obtendrá resultados de marketing aún mejores. Con todos los datos de su CRM a su alcance, puede analizar las preferencias de sus clientes, crear audiencias de marketing por correo electrónico y automatizar campañas para llegar a sus clientes.
También puede realizar un seguimiento de la participación por correo electrónico, como aperturas, clics y conversiones, lo que le proporciona información que puede utilizar para realizar una venta.
Por último, la integración de su CRM con su plataforma de marketing por correo electrónico le permite segmentar sus contactos en función de factores como el tiempo que llevan siendo clientes, el historial de compras y los datos demográficos para enviar correos electrónicos muy específicos que impulsen las conversiones.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion on every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
For businesses focused on growth, Nutshell is often the more cost-effective choice. Unlike Mailchimp, which frequently charges “overage costs” if you exceed your contact or send limits, Nutshell’s pricing is transparent and predictable. Furthermore, Nutshell includes Marketing Foundation features—like landing pages and drip campaigns—for free with every CRM subscription, whereas Mailchimp requires separate paid tiers for many of these capabilities.
Mailchimp strictly limits the number of marketing audiences you can create based on your plan level, which can hinder your ability to segment your customers effectively. Nutshell allows for unlimited audiences on every plan. Because Nutshell’s email marketing is built directly into the CRM, you can create as many laser-focused segments as you need using your real-time sales data without being forced to upgrade your plan.
While Mailchimp offers a wide variety of marketing automations, many of their more powerful features are reserved for their most expensive “Standard” and “Premium” tiers. Nutshell provides essential automation, such as multi-email drip sequences, to all marketing customers. Additionally, because Nutshell is a CRM, you can trigger these automations based on actual sales milestones in the CRM, ensuring your marketing is perfectly timed with the customer’s journey.
If you use Mailchimp as a standalone tool, you must set up and maintain a third-party integration to sync it with your CRM data. This can lead to delays or data silos. In Nutshell, the email marketing tool and the CRM share a single database. This means there is no sync required; when a sales rep updates a lead in the CRM, that information is instantly available for your next marketing campaign, ensuring 100% data accuracy.
Mailchimp imposes strict user seat limits on almost all of its plans, which can make it expensive to give your whole team access to marketing data. Nutshell takes a more collaborative approach, offering company-wide pricing and including three marketing seats for free with every Sales subscription. This ensures that everyone in your organization can see how marketing efforts are driving sales without incurring extra “per-user” fees.
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