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Freshsales vs. Zoho

If you’re considering Freshsales and Zoho but struggling to choose between them, you’ve come to the right place. On this page, we’ll discuss the pros and cons of each CRM platform. Then we’ll explore how they compare in several key areas essential to a good CRM. Keep reading to learn more about how Freshsales and Zoho stack up!

Freshsales vs. Zoho logos graphic

Comparaison entre Freshsales et Zoho

Disposer du bon outil de gestion de la relation client (CRM ) est la première étape d'un suivi et d'une analyse réussis des données relatives à vos clients. Comme il existe de nombreuses options, vous devez déterminer celle qui conviendra le mieux à votre entreprise.

Two popular CRM options are Zoho and Freshsales. These CRM tools both offer their own advantages and disadvantage—but which one is better? Which one should you choose for your business?

That’s the question we’ll help you answer on this page. We’ll go over how Freshsales and Zoho compare when it comes to the crucial qualities of a good CRM. After that, we’ll highlight the standout pros and cons of each CRM platform.

If you’re already used to Freshsales, pay close attention to how Zoho handles setup, daily workflows, and automation. Both platforms cover similar core CRM needs, but they take very different approaches when it comes to ease of use, integrations, and long-term maintenance.

Continuez à lire pour en savoir plus sur Freshsales vs. Zoho !

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Comparaison entre Freshsales et Zoho

Let’s compare Zoho and Freshsales directly, based on five key attributes of a quality CRM to see how they measure up. This comparison is summarized in the table below.

Tarification
Facilité d'utilisation
Rapports
Intégrations
Automatisation des ventes
Starting at $13-$79 per user per month
Très intuitif et convivial
D'excellentes fonctions d'établissement de rapports
5000+ integrations, including native, third-party, and custom options
Customizable pipelines, sales tasks, and reminders, plus automated lead assignment, email and SMS sends, and follow-up tasks
Free plan available, $11–$71 per user per month
Easy to use and navigate
Fonctionnalités de reporting médiocres
Limited native integrations; app marketplace with many 3rd party integrations
Sales sequences and automations on higher plans
Free plan available, $14-$45 per user per month
Courbe d'apprentissage abrupte
Above-average reporting features
Les intégrations peuvent être difficiles à mettre en place ; aucune n'est proposée dans l'offre gratuite.
Basic and advanced sales automation

Now, let’s look at how Freshsales and Zoho compare to one another in a bit more depth.

Tarification

Freshsales et Zoho proposent tous deux un plan gratuit, ce qui signifie que si vous souhaitez la version minimale de chaque outil, ils sont tous deux sur un pied d'égalité en termes de prix.

In terms of paid plans, Freshsales and Zoho are also priced similarly on paper. The key difference is how each one packages its features.

Freshsales keeps its tiers relatively straightforward, while Zoho offers more tiers, add-ons, and bundles. That flexibility can be useful—but reviewers and implementation partners also warn that it makes it harder to predict total cost and can lead to surprise upgrades once you need more automation, AI, or reporting.

Verdict: Freshsales is the safer choice for predictable pricing, while Zoho’s tiered add-ons and bundles can make total cost harder to anticipate.

Pricing - Negative Zoho CRM review about its more advanced features only being available on more expensive plans

Facilité d'utilisation

Freshsales se distingue par sa facilité d'utilisation, car ses utilisateurs disent qu'il est très intuitif et convivial. Zoho n'est pas mal non plus, une fois que l'on a pris le coup de main. Mais c'est justement là que le bât blesse. La courbe d'apprentissage de Zoho est abrupte, ce qui signifie qu'il faut un certain temps pour obtenir des résultats.

For that reason, many teams find Freshsales noticeably easier to work with on a day-to-day basis. Zoho’s flexibility is powerful, but the steeper learning curve, slower performance, and more complex navigation are frequent pain points in user reviews—especially for teams without a full-time administrator.

Verdict: Freshsales comes out ahead for day-to-day usability, as Zoho’s steeper learning curve and heavier interface slow teams down.

Ease of use - Negative Zoho CRM review about its steep learning curve

Rapports

Reporting is definitely not a strong point for Freshsales. In fact, it’s one of the tool’s biggest downsides. Users simply don’t feel that Freshsales’ reporting capabilities are as robust as they should be.

On the other hand, Zoho scores extremely well here, providing plenty of useful insights about users’ customer data. The trade-off is that getting your Zoho reports exactly right typically requires more up front configuration and experimentation. Smaller teams in particular mention needing to invest extra time—or bring in outside help—to build and maintain the dashboards they actually rely on.

Verdict: Zoho wins for reporting power, though teams should expect more setup time to fully benefit from its capabilities.

Reporting - Negative Freshsales review about the lack of flexibility and ease of use of its reporting features

Intégrations

Both Zoho and Freshsales do poorly when it comes to integrations. Freshsales offers over 750 options through Zapier, but some users report that these options are of low quality. As for Zoho, its integrations are difficult to set up, and there aren’t any offered with the free plan at all.

If smooth, low-maintenance integrations are a priority, neither tool is perfect, but Zoho users appear to shoulder more of the setup and troubleshooting burden. 

Verdict: Freshsales narrowly wins here, offering more manageable integrations overall, while Zoho users report greater setup friction and troubleshooting needs.

Integrations - Negative Zoho CRM review about its limited integrations

Automatisation des ventes

Finally, we have sales automation. Thankfully, Zoho and Freshsales both do great in this category, with plenty of features to help you automate your sales processes. For instance, Freshsales has sales sequencing to help you automate your workflows.

Since both tools score so well here, it’s tough to declare a winner. But it’s worth noting that customer feedback around Zoho’s automation tools often mentions setup complexity. So, while both platforms support automation, it’s not necessarily with the same learning curve.

Verdict: Both platforms excel in sales automation, but Zoho’s added setup complexity makes this category effectively a tie.

Sales automations - Negative Zoho CRM review about its complex sales automation setup and usage

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Les pros de la vente de produits frais

Let’s examine some of the best Freshsales qualities. Those qualities include:

  • Time-saving workflow automation: Freshsales includes a feature called sales sequencing, which enables you to set up automated workflows to help with outreach campaigns (for example, sending emails out in response to specific customer touchpoints).
  • Facilité d'utilisation : L'un des avantages les plus simples de Freshsales est qu'il est extrêmement facile à utiliser. Ce n'est pas une surprise puisqu'il a été spécialement conçu pour les débutants.
  • Sufficient customization: For businesses that value customization, Freshsales could be a good choice. It lets you set up everything from custom fields to specific activities to fit your unique needs.
  • Multichannel communication: Freshsales brings email, calling, chat, and other channels into one place, so sales reps don’t have to jump between tools just to follow up with a lead.

Frais de vente

Tous les aspects de la collaboration avec Freshsales ne sont pas aussi positifs. Il y a aussi quelques inconvénients, notamment :

  • Limited native integrations: One of the most common criticisms of Freshsales is that it lacks sufficient integration options. Even the options it does offer seem to be low in quality.
  • Missing reporting features: Reporting isn’t Freshsales’ strong suit. While its reporting isn’t terrible, it isn’t as robust as many users say they would like it to be.
  • Poor customer support: When you run into issues in Freshsales, don’t expect much help from the customer support team. Users say they’re typically very unhelpful.
  • Tiered access to advanced features: Some teams find that key capabilities—such as deeper reporting or more sophisticated automations—are reserved for higher-priced plans, which can prompt them to move into more expensive tiers sooner than expected.

Les pros de Zoho

L'utilisation de Zoho présente plusieurs avantages. Ces avantages sont les suivants

  • Decent customization: Zoho makes it easy to customize numerous elements with drag-and-drop functionality. There are plenty of customization options available, both at the administrator and user levels.
  • Good reporting capabilities:Zoho offers relatively good reporting features that are comparable to some of the better CRMs on the market, with users noting that Zoho is great at offering deep data insights into patterns and trends.
  • Easy deal creation: Zoho is big on helping you manage fresh leads and deals. You can easily set up, track, and follow up with your new leads.
Réponse textuelle d'un client partageant ce qu'il aime à propos de LACRM Zoho One

Zoho contre

Unfortunately, not everything about using Zoho is good. Here are some of its disadvantages:

  • Limited integration options: Like Freshsales, Zoho doesn’t do so well when it comes to integrations. It doesn’t offer many options for the paid plans, and the free plan includes none at all.
  • Steep learning curve:Zoho is not an easy tool to learn. It has a steep learning curve, so it takes a considerable amount of time to start driving results through the tool.
  • Subpar customer service:Another similarity to Freshsales is Zoho’s poor customer support, which users often describe as unhelpful and slow to respond.
  • Costly setup and maintenance: Zoho’s customization and reporting tools are powerful, but reviewers frequently mention that configuring dashboards, workflows, and add-on apps the way they want requires extra time and a fairly technical administrator.
réponse textuelle d'un client sur ce qu'il n'aime pas dans Zoho CRM

Freshsales vs. Zoho : Lequel est le meilleur ?

So, which is better — Freshsales or Zoho? The answer depends on your business’s goals. If ease of use is important to you, choose Freshsales. On the other hand, if you prioritize reporting features or advanced lead management, Zoho may be the better option.

Of course, it’s entirely possible that neither Freshsales nor Zoho fully fits what your team needs. Both tools draw criticism around integrations and support, and Zoho adds additional complexity in the form of a steeper learning curve, fragmented modules, and more complicated pricing. If these are important to you, it’s probably better to find another CRM.

If you’re already used to Freshsales’s simpler interface and built-in communication tools, moving to Zoho may feel like trading one set of frustrations for another rather than a clear upgrade.

Nutshell est le CRM idéal pour votre entreprise

Si vous cherchez un CRM autre que Zoho ou Freshsales, Nutshell est l'option parfaite. Non seulement il offre les mêmes avantages que Zoho et Freshsales, mais il propose également de nombreuses intégrations.

Grâce à l'assistance en direct gratuite offerte à tous les utilisateurs et à l'importation automatique des données (même pendant votre essai gratuit !), Nutshell vous permet de conclure davantage d'affaires sans sacrifier les fonctionnalités ou l'assistance amicale que vous méritez.

Pour voir ce que Nutshell peut faire pour votre entreprise, commencez un essai gratuit de 14 jours dès aujourd'hui !

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