The U.S. cannabis industry is booming, and small cannabis businesses, often referred to as the “moms and pops” of the industry, are seeking ways to carve out their niche in this rapidly growing market. MERCHtender, a pioneering company created by Jean Rousseau and Sean Knight, offers a lifeline to these small cannabis brands by helping them connect with customers and navigate the complexities of merchandise marketing.
MERCHtender successfully utilized Nutshell CRM to address their challenges and achieve remarkable results.
MERCHtender’s journey began during the height of the pandemic when Jean and Sean, separated by over 1,000 miles and COVID restrictions, decided to pool their shared passions for technology, cannabis, and branding. They initially aimed to guide cannabis brands from concept to merchandise manufacturing but quickly realized that brands were struggling with merchandise and sales. Jean explains their realization, “We initially explored it more from the B2B side, thinking that the service would really be just us behind-the-scenes working with the brands.”
The challenge at hand was twofold. Firstly, MERCHtender needed to efficiently manage leads, track outreach communication, and assess the effectiveness of marketing efforts. Secondly, they sought a CRM that could adapt to their evolving needs, facilitate growth, and integrate seamlessly into their daily operations.
“I had a whole card system, and that was my whole Nutshell, right there. My management tool was literally ceiling tiles because they make good pinboards. There would be four or five ceiling tiles right in front of me. It was old school, right?”
In their quest for an effective Customer Relationship Management (CRM) system, MERCHtender explored several platforms. After evaluating options like HubSpot, Copper, Monday, and Cannabiz Media, they discovered Nutshell.
“For me, Nutshell was straightforward, but watching your [knowledge base] videos was great. Just having that knowledge the first few weeks, lightbulbs were constantly going off. Every time we had those lightbulb moments in Nutshell, we kept nerding out on how much we liked it!”
Since adopting Nutshell CRM, MERCHtender has seen significant improvements in their operations.
"Nous nous sommes ouverts à l'industrie au cours des derniers mois en utilisant Nutshell, et cela a été un grand succès pour nous. Nous voyons comment les données nous parviennent, comment elles sont cloisonnées grâce aux fonctions de filtrage extrêmement puissantes de Nutshell. Ce sont des outils dont nous avons besoin pour nous connecter avec nos marques partenaires ainsi qu'avec nos clients du marché.
Here’s how Nutshell helped MERCHtender grow:
Jean Rousseau and Sean Knight’s journey from concept to a successful company in the heart of a pandemic is a testament to their vision, determination, and the enabling capabilities of Nutshell CRM.
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