Effektiv e-postmarkedsføring for alle budsjetter
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Your email marketing platform should take your company to new heights, not limit your growth potential. Nutshell’s Email marketing beats out ActiveCampaign for its:
ActiveCampaign er et e-postmarkedsføringsverktøy med tilleggsfunksjoner for salgsadministrasjon og markedsføring.
Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing features seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can turn email marketing campaigns into revenue.
Nutshell’s Email marketing includes essential features like:
On the hunt for an email marketing solution that helps you nurture relationships and close more deals? You may have come across ActiveCampaign. But ActiveCampaign lacks seamless sales integration, imposes sneaky overage fees, and locks several essential features behind more expensive plans.
If you want an email marketing tool that will help your company reach—and exceed—its marketing and sales goals, Nutshell’s email marketing software is the best ActiveCampaign alternative for its:
Sammenlign disse e-postmarkedsføringsplattformene head-to-head for å finne ut hvilke som virkelig vil hjelpe bedriften din til å blomstre.
Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience. And ActiveCampaign only provides limited insight into your relationships with contacts.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
At Nutshell, we realize that getting your marketing team into your email marketing platform is essential for optimizing your efforts and improving collaboration. But ActiveCampaign strictly limits the seats its customers can add: the Starter and Plus plans only come with 1 user, Pro provides 3 and Enterprise only comes with 5.
Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. The Marketing Foundation plan comes with 3 free seats, and the Pro plan includes 10: so you can give your team access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
Features like email drip campaigns, advanced audience segmentation, email click notifications, landing pages, custom domains and an AI writing assistant are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But ActiveCampaign reserves some of these features for customers on its Professional tier and doesn’t include others on any tier.
Unlike ActiveCampaign customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s email marketing vs the 4 tiers of ActiveCampaign (updated February 2024)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. ActiveCampaign has 4 plans to sift through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Siden Nutshell Prisene er basert på ditt totale antall kontakter, du kan alltid beregne hva de månedlige kostnadene dine kommer til å bli. ActiveCampaign belaster en månedlig gjentakende kostnad for ytterligere e-postsendinger over plangrensene deres, som kan nå opp til $800.
Noen e-postleverandører vil pålegge en grense for hvor mange kontakter du kan ha i planen din— Nutshell ikke. Hvis du har mer enn 50 000 kontakter, må du kontakte ActiveCampaign for priser.
Nutshell’s Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer.
De fleste leverandører av e-postmarkedsføring vil ha en grense på hvor mange e-poster du kan sende gjennom plattformen i løpet av en måned. Til Nutshell , kan du sende 8 ganger så mange e-poster enn du har kontakter. 500 kontakter vil bety en grense på 4000 e-poster/måned.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement. Email marketing also shows you which links specific subscribers clicked.
Nutshell Markedsføringsattribusjonsrapporten viser deg hvor de beste potensielle kundene dine kommer fra og hvor mye du avslutter dem. Denne typen rapporter er avgjørende for å få innsikt i hvordan markedsføringskanalene dine presterer.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
Muligheten til å utnytte kraften i kunstig intelligens til å hjelpe deg med å skrive e-postinnhold.
The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Nutshell lar deg lage tilpassede nettskjemaer for enhver form for konvertering, fra nyhetsbrevregistreringer til kontaktskjemaer og innholdsnedlastinger.
Å koble et tilpasset domene til din e-postmarkedsføringsplattform forbedrer merkevaregjenkjenningen og forbedrer e-postleveransen. I Nutshell , kan alle kunder koble til så mange egendefinerte domener de vil. ActiveCampaign lar kun kunder med høyere planer opprette tilpassede domener, og kun ett per konto.
Å koble e-postmarkedsføringsverktøyet til de andre appene dine er avgjørende for teameffektivitet og for å holde dataene dine synkronisert overalt hvor du jobber. Nutshell tilbyr dusinvis av native integrasjoner, pluss tusenvis flere gjennom Zapier og vår AppConnect-løsning.
With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile. ActiveCampaign lets you record basic information about your contacts and keep notes, but it doesn’t provide a detailed history of your relationship like Nutshell’s timelines.
Validerer utgående e-post med DMARC, SPF, DKIM og andre teknologier for å sikre at den når frem til målgruppen din.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Hvis du ikke er designer eller ikke er komfortabel med kode, u003cbu003eneedu003c/bu003e denne funksjonen fra en e-postmarkedsføringsplattform.
Bruk en forhåndsdefinert mal og legg inn bedriftens varemerke.
Er du komfortabel med å kode e-posten din og liker du nøyaktige spesifikasjoner? Da vil du ha denne funksjonen.
Du kan bruke tagger til raskt å gruppere kontakter for å opprette en målgruppe. Et eksempel kan være at du ønsker å nå ut til alle som har deltatt på en bestemt messe. Hvis du legger til taggen "August 2023 Trade Show", kan du enkelt finne alle kontakter med den taggen direkte på Nutshell.
Gjør det mulig å velge et senere tidspunkt eller en senere dato for utsendelse av en markedsførings-e-post.
De fleste leverandører av e-postmarkedsføring tilbyr rapportering om leveringsdyktighet, åpningsfrekvens, klikkfrekvens og klikksporing. Nutshell kan også varsle et bestemt teammedlem i CRM-systemet ditt hvis det klikkes på en bestemt lenke!
Med disse kan du sammenligne statistikk fra samme kampanje over tid. På Nutshell tilbyr vi denne typen rapportering for nyhetsbrevene dine.
Supportartikler og videoer som hjelper deg med å komme i gang.
Speak to a real human during business hours. Available Monday through Friday from 7:30 AM to 5:30 PM EST.
Opprett en henvendelse via en support-e-post.
Uansett hvor smidig en e-postmarkedsføringsplattform kan automatisere kampanjene dine, får du ikke de beste resultatene hvis den ikke fungerer sømløst med salgsdataene dine. Det er grunnen til at integrering av e-postmarkedsføringsverktøyet med CRM forvandler markedsførings- og salgsinnsatsen din.
Med en alt-i-ett CRM- og e-postmarkedsføringsløsning kan markedsføringsteamet ditt analysere kundenes preferanser, umiddelbart opprette e-postmålgrupper fra kundesegmenter og automatisere kampanjer for å nå potensielle kunder uansett hvor de befinner seg i salgstrakten.
Nutshell’s email marketing software lets you do all of this and more. Because it works hand-in-glove with our CRM, your team can track email engagement like opens, clicks, and conversions for individual customers and leads, giving you invaluable insights you can use to make a sale.
Nutshell’s email marketing software also allows you to segment your contacts based on factors like purchase history, demographics, and how long they’ve been a customer to send highly targeted emails that drive conversions. Send special discounts to your long-term customers, create follow-up campaigns for the people who clicked a link in your monthly newsletter, and much more.
Klikkvarsler på e-post tar abonnentens engasjementstrategi til neste nivå, og avslører hvordan og hvor din oppsøkende virksomhet har størst innvirkning. Du vil kunne motta varsler når noen interesserer seg for meldingene dine, slik at du kan se på potensielle kunder.
Disse varslene er utrolig nyttige for både markedsførere og selgere. Markedsførere kan bli varslet hver gang noen klikker på en registreringslink til et nettseminar, ser på en video eller viser andre tegn på alvorlig interesse – og deretter optimalisere strategien sin deretter.
And since Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion with every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
Bli med over 30 000 andre fagfolk innen salg og markedsføring. Abonner på nyhetsbrevet Sell to Win!
