“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
An all-in-one prospecting, sales, and marketing platform is the best way to streamline lead generation and increase sales. With Nutshell IQ, there’s no need to juggle integrations between your CRM and prospecting tool—you can easily identify, unlock, save, and nurture new leads right from inside Nutshell.
Nutshell IQ beats Cognism with its:
Cognism is a B2B prospecting platform that provides a Chrome extension, data enrichment, and buyer intent data. Cognism has been used by sales, marketing, go-to-market operations, and recruitment teams to find potential customers and employees.
Nutshell IQ is a lead generation and prospecting tool that you can use to turn anonymous website visitors into leads, identify points of contact you never knew about, and fill your pipeline with more people and companies who fit your ideal customer profile.
Nutshell IQ includes:
Nutshell IQ is Nutshell’s complete toolkit for finding more qualified leads and making more sales.
Cognism may come up in your team’s search for a prospecting platform that provides high-quality people and company data. But with so many other prospecting tools on the market that provide rich, accurate data for reaching potential buyers, it’s worth taking the time to compare your options.
Cognism has its drawbacks. Pricing is unavailable on their site, but reports put annual costs into the thousands of dollars—which makes it an unfeasible option for many teams. And like a lot of other prospecting tools, it requires integrations if you want to be able to use contact data in your sales process, automate emails, and add prospects to your marketing audiences.
To go from website visitor to loyal customer, you need an all-in-one prospecting and CRM solution. Nutshell IQ makes it easy to fill your pipelines and close more deals. With Nutshell IQ, you can look forward to:
Compare Nutshell IQ and Cognism side by side to determine which platform delivers the prospecting tools your team needs to drive growth.
Cognism is just a prospecting tool, requiring integrations with other tools before its B2B prospecting data can actually become useful. This means you’ll need to export Cognism data to another platform before you can really use it, which takes time, integrations, and even further costs.
Because Nutshell IQ is built right into your CRM, it only takes two clicks to unlock a person or company’s contact information and automatically send them through the right sales pipeline. Then you can trigger workflows you’ve already set up, getting the lead in front of the right team member and setting them up for success with your business.
Cognism is a separate prospecting platform that requires an integration to send contact data to a CRM, so the tasks you can automate are pretty limited.
Nutshell IQ lets you add contact data and create new leads in your CRM without having to manage an integration. You can also automate other important sales tasks, including:
Cognism doesn’t publicly share their pricing—as pricing depends on several different factors. There’s a base price to use the software, an additional cost for each user, and a charge based on the number of lists you have access to.
With all of these factors to consider, negotiation on a contract price is common with Cognism customers—and annual costs can reach thousands of dollars.
With straightforward, accessible pricing, zero hidden fees, and no contracts ever, Nutshell IQ puts you in control. With Nutshell IQ, you also use filters to identify opportunities that match your ideal customer profile, so you never have to pay for visitors or contacts who aren’t the right fit.
Here’s how Nutshell IQ differs:
Nutshell IQ is a complete suite of prospecting tools built right inside Nutshell CRM, giving you access to:
Together, these three tools help you identify businesses that are already interested in your offerings, locate the people who work there, and unlock contact information so you can reach out and take advantage of new opportunities.
Plus, Nutshell gives you additional solutions like email marketing, landing page creation, a meeting scheduler, and more to help you complete the customer journey.
Sales can be a hard game. With Nutshell IQ, you have the home-court advantage.
Nutshell IQ vs. Cognism (Updated April 2025)
Nutshell IQ is an affordable and scalable prospecting solution that includes ProspectorIQ, PeopleIQ, and VisitorIQ. You can get all three tools starting at $37 per month for your entire company, not per seat.
Nutshell IQ is priced at $37/month—for your entire team! And the toolkit includes three separate prospecting tools—ProspectorIQ, VisitorIQ, and PeopleIQ.
Nutshell IQ is priced for your entire company—not per seat!
Nutshell IQ credits can be used for three different groups of contacts – website visitors, the people working at companies in your CRM, and prospects identified through our database. It costs one credit to unlock and add one contact to Nutshell – simple as that.
Because Nutshell IQ is built right inside Nutshell, you can unlock and contact data to your CRM in just a couple of clicks. To sync Cognism data with your CRM, you have to juggle an integration.
Sales automation features become available on Sales Growth plans and above. With it, new Nutshell leads you unlock through ProspectorIQ are dropped into your pipelines, so your team can start emailing, calling, texting, and researching to make the most of the opportunity.
Unlocking a prospect in Nutshell allows you to automate personal email sequences or marketing campaigns to maintain touchpoints with prospects.
VisitorIQ, part of the Nutshell IQ toolkit, tracks visitors to your website, the number of visits, pages visited, and more so you can reach out with confidence.
Nutshell’s timelines give you a historical view of every interaction you’ve had with a lead, so you can time your outreach with precision.
Build your own custom web forms with Nutshell Forms or connect Nutshell to the forms you already use, so you can gather leads from your website.
Nutshell IQ’s third-party database gives you access to over 200 million people and companies in the United States.
Nutshell IQ’s third-party database gives you access to over 200 million people and companies in the United States.
Nutshell IQ gives you a wide range of filters to use when zeroing in on the leads your business is most interested in, including person and company filters.
Nutshell’s live chat support is available Monday through Friday from 7:30 am to 5:30 pm EST (excluding holidays). Email support is also available at support@nutshell.com.
When you need to fill your pipelines with real contacts who fit your ideal customer profile, send them through your pipelines, and leverage sales automation to make the most of every opportunity, Nutshell IQ makes it easy.
With native sales and marketing integration and transparent pricing, Nutshell IQ is the tool your team needs to level up your outreach and drive revenue.
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