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Compara

Freshsales frente a Zoho

If you’re considering Freshsales and Zoho but struggling to choose between them, you’ve come to the right place. On this page, we’ll discuss the pros and cons of each CRM platform. Then we’ll explore how they compare in several key areas essential to a good CRM. Keep reading to learn more about how Freshsales and Zoho stack up!

Gráfico de logotipos de Freshsales vs. Zoho

Comparación entre Freshsales y Zoho

Contar con la herramienta adecuada de gestión de las relaciones con los clientes (CRM ) es el primer paso para realizar con éxito el seguimiento y el análisis de los datos de sus clientes. Con tantas opciones disponibles, debes considerar cuál es la que mejor se adapta a tu negocio.

Two popular CRM options are Zoho and Freshsales. These CRM tools both offer their own advantages and disadvantage—but which one is better? Which one should you choose for your business?

That’s the question we’ll help you answer on this page. We’ll go over how Freshsales and Zoho compare when it comes to the crucial qualities of a good CRM. After that, we’ll highlight the standout pros and cons of each CRM platform.

If you’re already used to Freshsales, pay close attention to how Zoho handles setup, daily workflows, and automation. Both platforms cover similar core CRM needs, but they take very different approaches when it comes to ease of use, integrations, and long-term maintenance.

¡Siga leyendo para saber más sobre Freshsales vs. Zoho!

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Comparación entre Freshsales y Zoho

Let’s compare Zoho and Freshsales directly, based on five key attributes of a quality CRM to see how they measure up. This comparison is summarized in the table below.

Precios
Facilidad de uso
Informes
Integraciones
Automatización de ventas
Starting at $13-$79 per user per month
Muy intuitivo y fácil de usar
Excelentes funciones de información
5000+ integrations, including native, third-party, and custom options
Customizable pipelines, sales tasks, and reminders, plus automated lead assignment, email and SMS sends, and follow-up tasks
Free plan available, $11–$71 per user per month
Easy to use and navigate
Funciones de información deficientes
Limited native integrations; app marketplace with many 3rd party integrations
Sales sequences and automations on higher plans
Free plan available, $14-$45 per user per month
Curva de aprendizaje pronunciada
Above-average reporting features
Las integraciones pueden ser difíciles de configurar; no se ofrece ninguna con el plan gratuito.
Basic and advanced sales automation

Now, let’s look at how Freshsales and Zoho compare to one another in a bit more depth.

Precios

Tanto Freshsales como Zoho ofrecen un plan gratuito, lo que significa que si desea la versión mínima de cada herramienta, ambas están en igualdad de condiciones en cuanto a precios.

In terms of paid plans, Freshsales and Zoho are also priced similarly on paper. The key difference is how each one packages its features.

Freshsales keeps its tiers relatively straightforward, while Zoho offers more tiers, add-ons, and bundles. That flexibility can be useful—but reviewers and implementation partners also warn that it makes it harder to predict total cost and can lead to surprise upgrades once you need more automation, AI, or reporting.

Verdict: Freshsales is the safer choice for predictable pricing, while Zoho’s tiered add-ons and bundles can make total cost harder to anticipate.

Pricing - Negative Zoho CRM review about its more advanced features only being available on more expensive plans

Facilidad de uso

Freshsales definitivamente obtiene una buena puntuación cuando se trata de facilidad de uso, ya que sus usuarios dicen que es muy intuitivo y fácil de usar. Zoho tampoco está tan mal, una vez que le coges el truco. Sin embargo, cogerle el truco es el problema. Zoho tiene una curva de aprendizaje pronunciada, lo que significa que se tarda bastante en obtener resultados.

For that reason, many teams find Freshsales noticeably easier to work with on a day-to-day basis. Zoho’s flexibility is powerful, but the steeper learning curve, slower performance, and more complex navigation are frequent pain points in user reviews—especially for teams without a full-time administrator.

Verdict: Freshsales comes out ahead for day-to-day usability, as Zoho’s steeper learning curve and heavier interface slow teams down.

Ease of use - Negative Zoho CRM review about its steep learning curve

Informes

Reporting is definitely not a strong point for Freshsales. In fact, it’s one of the tool’s biggest downsides. Users simply don’t feel that Freshsales’ reporting capabilities are as robust as they should be.

On the other hand, Zoho scores extremely well here, providing plenty of useful insights about users’ customer data. The trade-off is that getting your Zoho reports exactly right typically requires more up front configuration and experimentation. Smaller teams in particular mention needing to invest extra time—or bring in outside help—to build and maintain the dashboards they actually rely on.

Verdict: Zoho wins for reporting power, though teams should expect more setup time to fully benefit from its capabilities.

Reporting - Negative Freshsales review about the lack of flexibility and ease of use of its reporting features

Integraciones

Both Zoho and Freshsales do poorly when it comes to integrations. Freshsales offers over 750 options through Zapier, but some users report that these options are of low quality. As for Zoho, its integrations are difficult to set up, and there aren’t any offered with the free plan at all.

If smooth, low-maintenance integrations are a priority, neither tool is perfect, but Zoho users appear to shoulder more of the setup and troubleshooting burden. 

Verdict: Freshsales narrowly wins here, offering more manageable integrations overall, while Zoho users report greater setup friction and troubleshooting needs.

Integrations - Negative Zoho CRM review about its limited integrations

Automatización de ventas

Finally, we have sales automation. Thankfully, Zoho and Freshsales both do great in this category, with plenty of features to help you automate your sales processes. For instance, Freshsales has sales sequencing to help you automate your workflows.

Since both tools score so well here, it’s tough to declare a winner. But it’s worth noting that customer feedback around Zoho’s automation tools often mentions setup complexity. So, while both platforms support automation, it’s not necessarily with the same learning curve.

Verdict: Both platforms excel in sales automation, but Zoho’s added setup complexity makes this category effectively a tie.

Sales automations - Negative Zoho CRM review about its complex sales automation setup and usage

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Profesionales de Freshsales

Let’s examine some of the best Freshsales qualities. Those qualities include:

  • Time-saving workflow automation: Freshsales includes a feature called sales sequencing, which enables you to set up automated workflows to help with outreach campaigns (for example, sending emails out in response to specific customer touchpoints).
  • Facilidad de uso: Uno de los beneficios más simples de Freshsales es el hecho de que es extremadamente fácil de usar. No es de extrañar, ya que fue diseñado específicamente para ser fácil de usar para principiantes.
  • Sufficient customization: For businesses that value customization, Freshsales could be a good choice. It lets you set up everything from custom fields to specific activities to fit your unique needs.
  • Multichannel communication: Freshsales brings email, calling, chat, and other channels into one place, so sales reps don’t have to jump between tools just to follow up with a lead.

Contras de Freshsales

No todo acerca de trabajar con Freshsales es tan positivo. También hay algunos aspectos negativos, entre ellos:

  • Limited native integrations: One of the most common criticisms of Freshsales is that it lacks sufficient integration options. Even the options it does offer seem to be low in quality.
  • Missing reporting features: Reporting isn’t Freshsales’ strong suit. While its reporting isn’t terrible, it isn’t as robust as many users say they would like it to be.
  • Poor customer support: When you run into issues in Freshsales, don’t expect much help from the customer support team. Users say they’re typically very unhelpful.
  • Tiered access to advanced features: Some teams find that key capabilities—such as deeper reporting or more sophisticated automations—are reserved for higher-priced plans, which can prompt them to move into more expensive tiers sooner than expected.

Profesionales de Zoho

El uso de Zoho tiene varias ventajas. Estos beneficios incluyen:

  • Decent customization: Zoho makes it easy to customize numerous elements with drag-and-drop functionality. There are plenty of customization options available, both at the administrator and user levels.
  • Good reporting capabilities:Zoho offers relatively good reporting features that are comparable to some of the better CRMs on the market, with users noting that Zoho is great at offering deep data insights into patterns and trends.
  • Easy deal creation: Zoho is big on helping you manage fresh leads and deals. You can easily set up, track, and follow up with your new leads.
respuesta de texto del cliente compartiendo lo que le gusta de LACRM Zoho One

Contras de Zoho

Unfortunately, not everything about using Zoho is good. Here are some of its disadvantages:

  • Limited integration options: Like Freshsales, Zoho doesn’t do so well when it comes to integrations. It doesn’t offer many options for the paid plans, and the free plan includes none at all.
  • Steep learning curve:Zoho is not an easy tool to learn. It has a steep learning curve, so it takes a considerable amount of time to start driving results through the tool.
  • Subpar customer service:Another similarity to Freshsales is Zoho’s poor customer support, which users often describe as unhelpful and slow to respond.
  • Costly setup and maintenance: Zoho’s customization and reporting tools are powerful, but reviewers frequently mention that configuring dashboards, workflows, and add-on apps the way they want requires extra time and a fairly technical administrator.
respuesta de texto del cliente compartiendo lo que no le gusta de Zoho CRM

Freshsales vs. Zoho: ¿Cuál es mejor?

So, which is better — Freshsales or Zoho? The answer depends on your business’s goals. If ease of use is important to you, choose Freshsales. On the other hand, if you prioritize reporting features or advanced lead management, Zoho may be the better option.

Of course, it’s entirely possible that neither Freshsales nor Zoho fully fits what your team needs. Both tools draw criticism around integrations and support, and Zoho adds additional complexity in the form of a steeper learning curve, fragmented modules, and more complicated pricing. If these are important to you, it’s probably better to find another CRM.

If you’re already used to Freshsales’s simpler interface and built-in communication tools, moving to Zoho may feel like trading one set of frustrations for another rather than a clear upgrade.

Nutshell es el CRM ideal para su empresa

Si está buscando un CRM que no sea Zoho o Freshsales, Nutshell es la opción perfecta. No solo ofrece las mismas ventajas que Zoho y Freshsales, sino que además cuenta con multitud de integraciones.

Además, gracias a la asistencia en directo gratuita que se ofrece a todos los usuarios y a la importación automática de datos (¡incluso durante la versión de prueba gratuita!), Nutshell le permite cerrar más tratos sin renunciar a las funciones ni a la amable asistencia que se merece.

Para ver lo que Nutshell puede hacer por su empresa, inicie hoy mismo una prueba gratuita de 14 días.

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