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The Business Development CRM You Need to Accelerate Growth

Corporate development requires having technology and processes in place to help your business nurture relationships, optimize customer interactions, seize opportunities, and manage marketing initiatives. And that’s what an all-in-one CRM can help your team achieve.

Choosing the right CRM for business development is critical for successfully managing new relationships, collaborating with your team, putting time-consuming tasks on autopilot, and getting the data-driven insights you need to flourish.

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Why you should use a CRM for business development

If business development is a crucial part of your company’s growth strategy, you need effective tools for streamlining your processes. The right CRM is an integral solution for engaging with stakeholders, building client relationships, tracking sales data, and even managing marketing campaigns.

Among other things, a good CRM system offers features that can help your team spark, strengthen, and sustain relationships with partners and customers—a critical component of business development.

Here are a few of the benefits of using a business development CRM:

Essential features for your corporate development CRM

When it comes to growing your organization through making new sales, entering new markets, or increasing your market share, using the best business development tools for your team’s needs is crucial. If you want to build sustained business growth, you need a CRM that can help your team track relationships and interactions as well as sales.

You’ll also need a platform that can scale up with your business, providing advanced features like AI, lead generation, prospecting, sales SMS, and others. Your business development software should meet your current needs while offering room to add more capabilities as your business needs them.

Nutshell offers the robust features needed for corporate development, whatever your industry. With best-in-class sales pipeline management, advanced reporting and analytics, and a host of marketing features, Nutshell is the all-in-one CRM and marketing platform organizations use to generate real growth.

Consider the features you gain with Nutshell as your business development CRM:

Seamless contact management for relationship-building

een screenshot van de updates van de leiding van Newing Industries Inc. in Nutshell

Essential for corporate development is the ability to efficiently manage relationships with partners, leads, clients, and other important stakeholders. To do that, you need a single source of truth for customer data that your sales, customer success, support, and marketing teams can access to optimize every interaction, always say the right thing, and stay up to date on any new developments in a relationship.

By storing all your contact and lead information in one place, Nutshell empowers your team to create a seamless experience across every single touchpoint. Check on your next appointment with a client, review notes from your last meeting, see which emails they’ve opened and clicked, quickly summarize your entire relationship, and open attached documents—all from the same page.

And with contact management features like pinned notes, data enrichment, and powerful filters, Nutshell makes it easy to remember important details about every customer, quickly gather information that can help you make a sale, and quickly create laser-focused email marketing lists.

Sales pipeline management for strategically closing more deals

een screenshot van een demopijplijn voor nieuwe klanten op het dashboard Nutshell

At Nutshell, we understand that business development takes careful strategy. When you’re growing your business, inefficiency, lack of insight, and an overly complex sales process are your enemies. Fortunately, Nutshell makes it easy to simplify and streamline your sales process for even better results.

With our sales pipeline management features, you can:

  • Advance leads to the next stage of your funnel and automatically send email drip sequences to encourage quicker conversions.
  • Manage your sales pipeline four different ways (chart, map, board, or list) so that your business development reps can choose the best option that works for them.
  • View lead sources, their stage in your sales funnel, and which actions you should take next to close the deal.
  • Identify bottlenecks that are keeping leads from progressing through your funnel.
  • Mark leads as Hot to keep a better eye on them as they progress through your sales pipeline.

Bovendien kun je al je leads bijhouden in één dashboard, zodat je je nooit zorgen hoeft te maken dat een lead door de mazen van het net valt.

Personalized email sequences for targeted communication

een screenshot van een e-mail van Charles Berry aan Ann New

As you grow your company, crafting timely email messages and staying in touch at just the right time can become a juggling act. Reliable business development software can help you keep those juggling balls in the air through automated personal emails and drip sequences.

Nutshell lets everyone on your team create and send professional email sequences triggered by specific actions within their pipeline. This helps you keep in touch with stakeholders and leads when it matters most, all while typing less.

Nutshell’s email automation features let you:

  • Craft personalized one-on-one email sequences and messages to send automatically when leads take certain actions.
  • Send follow-up messages to leads and stakeholders at crucial points to prevent them from falling through the cracks.
  • Start your messages from professional email templates or design custom emails using our easy drag-and-drop editor.
  • Identify the most effective messaging through email reports and keep an eye on key metrics like reply rates, opens, and overall email health
  • Create highly targeted email audiences by segmenting your contacts and saving mailing lists in Nutshell.

High-powered marketing features to fill your CRM with your ideal customers

nutshell-email-drip-automatisering

Nutshell’s marketing features make it easier than ever to fill your pipelines with high-quality leads. Start the process by defining your ideal customer profile, then use our prospecting tools to identify contacts out there who fit your criteria. Add these new leads to your Nutshell pipelines, where you can start sending email drip sequences, booking meetings, sending web forms, and growing the relationship.

With marketing features in Nutshell, you can:

  • Launch email marketing campaigns that nurture relationships and drive conversions, all using your CRM contacts.
  • Fill your pipelines using powerful prospecting tools that gather insights about your CRM contacts, website visitors, and companies and find people who fit your ideal customer profile.
  • Design branded landing pages for your marketing campaigns to convert more website visitors into leads.
  • Book and manage virtual meetings using Nutshell Scheduler.
  • Create web forms that will automatically create new leads in Nutshell with each submission.
  • Attribute leads to the right marketing channels and sources to learn which channels and campaigns drive the most leads for your business.

Accurate reporting and forecasting for data-driven decision-making

een screenshot van een verkoopdashboard met het aantal leads per maand

Analytics capabilities are one of the most important considerations when selecting a CRM. Business development software should empower your team to leverage data for enhanced business insights and decision-making.

Beyond basic reports like new sales and losses, Nutshell offers advanced reporting capabilities, so you can see into team productivity, emails sent, and sales forecasting, to name a few.

Here are a few of the functions your team gains with Nutshell’s reporting and analytics features:

  • Gain insight into your entire team’s productivity and sales activities logged, then analyze how many activities go into making a single sale so you can streamline your process.
  • Generate accurate forecasts of future sales and potential revenue.
  • Determine how successful your sales and marketing teams have been at moving leads through your sales funnel, plus where leads are dropping out, so you can plug leaks in your pipeline.
  • Reveal which marketing channels are bringing you the best high-quality leads, so you can optimize your marketing strategies to increase leads.
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Nutshell is de beste waar voor je geld. De veelzijdigheid en functionaliteit maken het een zeer eenvoudig en krachtig product om te gebruiken.

Mark M. Southwestern Scale Co.

Ik heb in het verleden Act, Goldmine en Salesforce gebruikt en ik vond Nutshell het makkelijkst om mee te beginnen en om aangepaste velden in te stellen. Ik zou Nutshell aanraden aan anderen die geïnteresseerd zijn in een eenvoudig te leren en te navigeren CRM.

Craig C. Thermal-Tec

We hebben Hubspot verlaten voor Nutshell omdat Hubspot te complex was. Nutshell maakt software voor mensen.

Daniel H. EOS

Toen we CRM's aan het evalueren waren, kwam de beslissende factor tussen Nutshell en Salesforce neer op draaitijd en prijs. Nutshell wint op beide vlakken (met een enorme marge). Salesforce was 10 keer zo duur per maand voor wat we wilden.

Jason C. Pijl Container Corp

Do more with your business development CRM with integrations

A CRM is an integral part of your company’s tech stack, but there are other mission-critical applications and platforms that you need to connect too. And with integrations between all these solutions, your team can increase efficiency, keep your data clean, and automate your workflows.

Nutshell’s extensive integrations—including native, one-click, and Zapier-enabled integrations—include:

  • Accounting integrations: With accounting integrations, your organization can easily manage billing, invoicing, and customer payments using customer data in Nutshell.
  • Communication integrations: Whether you use Microsoft Teams, Zoom, Calendly, Intercom, or something else, get everyone on your team working in sync with Nutshell’s communication integrations.
  • Bookings and reservations integrations: Need to manage appointments with leads and clients? Sync bookings, events, and job statuses across platforms with reservation software integrations.
  • Lead generation integrations: Drive more interest in your business with lead generation integrations that connect Nutshell with your surveys, digital marketing campaigns, SMS campaigns, and more.
een grafiek met verschillende logo's verbonden met één voor Nutshell

Why Nutshell is the best business development CRM

If you’re looking for business development software to take your company to new heights, Nutshell has the features and services you need.

For more than 15 years, Nutshell has helped thousands of companies across industries and around the globe build stronger relationships and close more deals. Growing your business is our business, and our Ann Arbor-based team is hard at work every day creating the tools and solutions you need to sell more.

With Nutshell as your corporate development CRM, you get:

Maar geloof ons niet op ons woord

Our customers have lots to say about our CRM software. Check out our customer stories to learn more about how Nutshell has helped companies just like yours achieve and exceed their goals!

Kies het beste plan voor je team

Jaarlijks gefactureerd
Maandelijks gefactureerd

An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.

$13 per user per month

Inbegrepen in alle plannen...

  • Unlimited storage, contacts & accounts
  • Contactbeheer en communicatietijdlijnen
  • Synchronisatie van e-mail en agenda
  • Aanpasbare enkele verkooppijplijn
  • Customizable single sales pipeline (100 open leads limit)
  • En meer
Plannen vergelijken
Meer zien

Perfect for small teams that need more reporting capabilities to help improve performance.

$25 per user per month

Alles op Foundation, plus...

  • Activity and Email reports
  • Sales and Activity quotas
  • Doelstellingen pijplijnfase
  • Up to 25 custom fields
  • No active leads limit
  • En meer
Plannen vergelijken
Meer zien

For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.

$42 per gebruiker per maand

Everything in Growth, plus…

  • 5 customizable pipelines
  • Verkoopautomatisering
  • Personal email sequences email sequences
  • Volledige rapportagesuite, inclusief activiteits-, trechter- en prognoserapporten
  • Meeting scheduling software (lite version)
  • En meer
Plannen vergelijken
Meer zien

For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.

$59 per gebruiker per maand

Alles op Pro, plus...

  • Increased pipelines, territories, markets, teams and more
  • Unlimited Notetaker usage (AI powered speech-to-text transcription)
  • Meeting scheduling software (full version)
  • Audit log and changelog
  • Send email templates directly from Gmail
  • En meer
Plannen vergelijken
Meer zien

For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.

$79 per gebruiker per maand

Everything in Business, plus…

  • Onbeperkte pijplijnen
  • Unlimited custom fields, teams, currencies and territories
  • Alleen-lezen SQL-toegang
  • API-ondersteuning
  • En meer
Plannen vergelijken
Meer zien

When you choose Nutshell as your corporate development CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.

MEER WETEN

Drive even greater success with the best business development CRM

In today’s highly competitive business landscape, having the right tools for corporate development is essential. Nutshell CRM gives you the contact and pipeline management, email, marketing, and reporting features you need to seize opportunities for growth, make every customer interaction count, and stay organized with the data your company needs to thrive.

Discover why so many other businesses have used Nutshell to grow. Sign up for a free 14-day trial, or speak to our friendly team to learn more about how Nutshell can help your organization make greater progress.

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