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Higher sales are critical for growth, but it takes a lot more to build success in the B2B space—including strengthening customer relationships and running effective marketing campaigns to generate more leads.
That’s why you need a hard-working B2B customer relationship management (CRM) solution to help you manage existing relationships and drive more business. See how Nutshell helps B2B companies generate and nurture connections, streamline workflows for greater efficiency, and excel in their marketing efforts.
Maintaining strong customer relationships is a challenge. From first contact to onboarding and beyond, managing a complex timeline of communication requires the right tools and a focused team.
That’s where B2B CRM solutions come in. A CRM improves customer and deal management by acting as a single source of truth for customer data, streamlining processes, and fostering better team collaboration so everyone has the information they need to move deals forward.
There are a lot of CRMs out there, but the best B2B CRM is the one that simplifies deal management, keeps your team on the same page, and makes it easier to stay on top of customer relationships.
Here are a few of the key benefits of B2B CRM solutions:
With a B2B CRM, your business can take new control of its growth. Whatever your industry, B2B sales software provides valuable features designed to help your team better understand and interact with leads, enhance efficiency, and sell more.
From CRM to marketing and customer engagement, Nutshell provides a complete suite of tools for finding and winning more leads.
Take a look at why Nutshell is the best B2B CRM:
In B2B sales, relationships with companies and points of contact can quickly become unwieldy unless you have the right tools for managing them—especially if your sales cycle stretches over several months. Yet it’s still critical to provide a tailored experience to leads at every step of the customer journey if you want to win their business.
A CRM’s contact management features are designed to provide greater insight into customer relationships and the entire sales process, helping your team better understand customer needs and expectations so you can meet them.
With contact management features from Nutshell, you can:
Continued growth is the result of measured decisions and continual strategy refinement. The right B2B CRM for your business provides powerful reporting tools that help you and your team make informed decisions to move the needle forward for greater marketing and sales success.
Nutshell’s reporting and analytics features enable you to:
Managing customer relationships is about more than just tracking sales—it involves running effective marketing campaigns and engaging with contacts no matter where they are in your funnel.
As a full-featured CRM with marketing and engagement tools, Nutshell helps businesses generate more leads and monitor the health of every relationship—whether you’re talking with a website visitor or a long-term customer.
With the power of Nutshell’s marketing and engagement features, you can:
Whether your typical sales cycle is one week or one year, automation can keep your team on the right track so leads never slip through the cracks. Automate things like lead scoring and assignment, one-on-one communication,
With Nutshell’s sales automation features, your team boosts efficiency with:
Nutshell é o melhor valor para o dinheiro. A versatilidade e a funcionalidade tornam-no num produto muito fácil e poderoso de utilizar.
Mark M. Southwestern Scale Co.
No passado, utilizei o Act, o Goldmine e o Salesforce e descobri que o Nutshell era o mais fácil de utilizar e de configurar campos personalizados. Recomendo o Nutshell a outras pessoas que estejam interessadas num CRM fácil de aprender e de navegar.
Craig C. Thermal-Tec
Deixámos a Hubspot por Nutshell porque a Hubspot era demasiado complexa. Nutshell faz software para humanos.
Daniel H. EOS
Quando estávamos a avaliar CRMs, o único fator decisivo entre Nutshell e Salesforce resumia-se ao tempo de rotação e ao preço. Nutshell ganha em ambos os casos (por uma margem enorme). O Salesforce custava 10 vezes mais por mês para o que queríamos.
Jason C. Arrow Container Corp
Supercharge your CRM with software integrations that enable your team to get more done in less time. Whether you need to streamline daily tasks, communicate with leads more effectively, or level up your team collaboration, the right integrations will help.
Here are a few types of integrations that can help all B2B companies, whatever your industry:
With the right CRM, teams are empowered to better understand prospects, optimize their sales strategy, and win more opportunities.
From the ground up, Nutshell is designed to help B2B teams close more deals. With robust sales, marketing, engagement, and collaboration features, Nutshell has been helping thousands of B2B teams accelerate growth since 2009.
When you make Nutshell your B2B CRM, you gain:
Our customers have a lot to say about how Nutshell has helped them connect with clients, gain insight into their sales, manage marketing campaigns, and more. Check out our customer stories to learn more about how Nutshell has helped companies like yours meet and exceed their goals!
Nutshell Sales is our flagship product featuring a robust CRM. Higher tiers include additional features like personal email sequences and scheduling software to help your business close more deals. All Sales plans include free access to:
Nutshell Marketing Foundation: Form builder, Landing pages, Email Marketing & Buyer journey channel attribution reporting
Nutshell Engagement Foundation: Webchat and AI Chatbot with unlimited monthly usage
An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.
Included in all plans:
Perfect for small teams that need more reporting capabilities to help improve performance.
Everything in Foundation, plus:
For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.
Everything in Growth, plus:
For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.
Everything in Pro, plus:
For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.
Everything in Business, plus:
Experimente Nutshell gratuitamente durante 14 dias ou deixe-nos mostrar-lhe tudo antes de mergulhar de cabeça.
When you choose Nutshell as your B2B CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.
Nutshell’s industry-leading CRM features, all-in-one marketing and engagement platform, and flexible pricing make it the B2B CRM you need to generate new growth for your company.
See how Nutshell can help your team sell more by starting your 14-day free trial, or contact us to learn how Nutshell meets your unique needs!
Most B2B teams can get Nutshell up and running in 2-4 weeks. The timeline depends on your team size and data complexity—simple setups with basic workflows take less time, while teams with multiple integrations or custom processes may need 6-8 weeks. Nutshell’s intuitive interface and free support help accelerate implementation compared to complex platforms like Salesforce.
Nutshell is significantly more affordable and easier to implement than both. For a 10-person team, Nutshell costs $9,480 annually, compared to $18,000 for HubSpot and $19,800 for Salesforce. Plus, Nutshell includes unlimited storage and no mandatory onboarding fees. Users also consistently rate Nutshell higher for ease of use and support quality.
Start by involving your team in the selection process and clearly explaining how Nutshell makes their jobs easier. Provide hands-on training in multiple formats, identify team champions to advocate for adoption, and automate repetitive tasks so reps spend less time on data entry. Target 80% adoption within 30 days by celebrating early wins and resolving technical issues within 24 hours.
Yes. Nutshell is built for B2B complexity. You can create multiple custom pipelines for different sales processes, set up per-pipeline custom fields to track deal-specific information, and map all stakeholders involved in the decision-making process. Nutshell’s contact management lets you track individual concerns and preferences for each decision-maker, while automation ensures timely follow-ups throughout extended sales cycles.
Nutshell integrates with 500+ tools, including Gmail, Outlook, Slack, Zapier, Calendly, Mailchimp, and LinkedIn Ads. Key B2B integrations include collaboration tools (Google Workspace, Microsoft Teams, Asana), lead generation platforms (Facebook Ads, LinkedIn Ads), contract management (DocuSign, PandaDoc), and scheduling software (Calendly, Acuity). Most integrations are native or available through Zapier for seamless workflow automation.
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