Integrera Google Analytics med Nutshell
Nutshell CRM is a powerful tool for B2B organizations that want to get more out of their sales and marketing efforts. Google Analytics is the go-to platform for understanding website behavior, tracking customers, and measuring conversions.
Hur man kommer igång
This integration is powered by Zapier – set it up with your Zapier account.
There may be solutions for alternative applications available through our AppConnect Marketplace. Feel free to contact our team with any questions.
Vanliga frågor och svar
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1. Do I need a specific Nutshell plan to integrate Google Analytics?
Nope! Google Analytics integration works with all Nutshell plans—Foundation, Pro, PowerAI, and Enterprise. All you need is a Google Analytics (GA4) account to connect. The integration is included free with your Nutshell subscription, so you can start tracking website behavior tied to your leads right away.
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2. Does the Google Analytics-Nutshell integration cost extra?
No additional costs! The integration is included free with all Nutshell subscriptions. You’ll use your existing Google Analytics account (which is also free). The connection between Google Analytics and Nutshell won’t cost you anything extra—we handle it through our App Marketplace powered by Zapier.
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3. What data gets synced from Google Analytics into Nutshell?
Your website visitor data syncs with lead records so you can see exactly how prospects interact with your site before they convert. This includes page views, behavior flow, traffic source, UTM parameters, and device info. This data helps your sales team understand what each prospect is interested in before they reach out.
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4. How does this help me understand which channels generate my best leads?
Instead of guessing which marketing channels work best, you get full visibility into the customer journey—from first website visit to sale. You can see which traffic sources (Google Ads, organic search, social media) produce the highest-quality leads that actually convert. This lets you optimize your marketing budget intelligently.
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5. Can I use this to personalize how my sales team follows up?
Absolutely! When your sales rep sees that a lead visited your pricing page five times before submitting a form, they know exactly what to talk about. Or if someone came from your blog about a specific product, the rep can tailor their message. This context dramatically improves conversion rates and customer satisfaction.
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6. How do I set up Google Analytics integration with Nutshell?
Connect your Google Analytics (GA4) account through the integrations section—it takes just a few minutes. Our support team is available via live chat at no cost to help you with setup. We have detailed guides on capturing the right data and using it in your follow-up workflows, so reach out if you need guidance.
