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Outbound sales is a numbers game—and without the right CRM, valuable leads can slip through the cracks. Nutshell’s outbound sales CRM helps your team call faster, email smarter, and automate follow-ups so no opportunity is missed.
Outbound sales is the process of proactively reaching out to prospects who haven’t contacted you yet—through phone calls, cold emails, LinkedIn outreach, or other direct methods. Unlike inbound sales (where buyers find you), outbound sales require persistence and organization to generate interest.
Bevæbnet med lead-lister bruger outbound-sælgere en stor del af deres dag på at hamre løs på telefonerne (og deres tastaturer) og fortælle om fordelene ved deres virksomheds tilbud til folk, der passer til deres ideelle køberpersonaer.
Compared to inbound sales teams, outbound sales reps need to put in more effort upfront to educate their prospects on what they’re selling. Continuous prospecting is also important. Whether it’s by shaking hands at networking events or doing research on social media platforms, outbound sellers have to find creative ways to add new names to their contact lists.
With the right tools and determination, outbound sellers can be incredibly successful. In fact, 69% of buyers have accepted cold calls from new providers in the past year. But it often takes eight or more touches to reach a decision-maker, and without a structured CRM, those follow-ups often fall through the cracks.
An outbound sales CRM is built to handle this grind. It equips reps with the tools to make more calls, send more emails, and track every interaction—so persistence pays off.
Learn more: What’s the difference between inbound sales and outbound sales?
On average, organizations realize $3.10 in return for every $1.00 invested in CRM. For outbound teams, the right CRM should deliver:
Nutshell is a user-friendly, all-in-one CRM designed to keep outbound sales teams focused on effective, persistent outreach that closes deals. Here are just a few of the industry-leading features Nutshell has to offer outbound sales reps.
Don’t waste time dialing digits. With Nutshell’s click-to-call, reps can call prospects instantly and log notes in real time. You’ll also have the ability to record every call in the contact timeline automatically.
Outbound success depends on persistence. Nutshell lets you build personalized drip sequences—like a series of cold emails or a call and email combo—and automates the timing so no prospect is forgotten. If someone replies, the sequence stops automatically.
Whether it’s a trade show attendee list or a stack of business cards, Nutshell makes importing fast. Scan business cards from your phone, drag-and-drop CSVs, or use Nutshell IQ to access more than 200M contacts.
Stop wasting time on admin. Nutshell automates lead assignments, task reminders, email outreach, and pipeline updates so your team can spend more hours on conversations, not data entry.
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Nutshell’s reporting capabilities show call volume, activities, email response metrics, and more, so managers can spot bottlenecks and coach with confidence. Data-driven insights make one-on-ones and pipeline reviews more productive.
Ensure colleagues instantly know what’s happening with @mentions and shared tasks. Whether SDRs are booking meetings for AEs or managers are stepping in to close, Nutshell keeps the team aligned.
Stay organized with Nutshell’s flexible pipeline views: board, list, chart, or map. Drag-and-drop deals as they move forward, and get reminders when it’s time to follow up again.
Reach prospects where they are—by phone, email, or SMS. Nutshell logs every activity automatically, so your team never loses track of who was contacted, when, and what happened next.
Outbound reps want speed. Nutshell’s intuitive interface and mobile app make adoption easy, so your team actually uses the CRM every day—and you get 100% visibility into sales activities.
Nutshell’s AI tools save outbound reps hours by summarizing past conversations and generating personalized cold email sequences. With AI pipeline design, lead insights, sales objection coaching, and chatbot integrations, your team can work smarter, scale outreach, and close deals faster.
Put time-wasting tasks on autopilot so your team can focus on building relationships and nurturing leads through your sales pipeline.
Create custom pipelines and manage them easily with multiple views to nurture leads efficiently and stay on top of every deal.
Provides robust reporting and analytics to help you track your team’s performance and to help you gain quick insights with automated reporting.
Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM
Streamline daily processes using the generative power of AI in Nutshell to simplify sales activities and open up a world of possibilities.
Create and manage virtual meetings and sync the information with your Calendar without leaving your CRM.
Quickly create and send custom quotes and invoices, easily track quote and invoice progress and engagement, and effortlessly manage and share your quotes and invoices in different formats.
Store customer notes, interactions and easily bring colleagues into the conversation and stay notified of everything that needs your attention.
Easily accelerate revenue-driving tasks in your CRM, so you and your team can spend more time on selling.
Improve calendar, email, & contact organization from any source with Nutshell’s contact management software.
Quickly import your entire products and services list with Nutshell’s Product Importer, so you and your team can spend less time on administration and more time on selling.
Search through over 200 million contacts, add ideal customers to your CRM, and connect with your future buyers.
Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.
Locate specific individuals working at the companies in your book of business and reveal their contact information so you can start the conversation.
With channel and source data automatically added to your new leads, you can know where your best leads come from and invest smarter in your marketing.
Connect with our world-class support team to get fast, friendly, and free support when needed.
Easily sync your email and calendar with Nutshell to make your CRM work where you do.
Vi tager sikkerheden og pålideligheden af dine data alvorligt. Vi samarbejder med branchens mest pålidelige infrastrukturudbyder, Amazon Web Services.
Find out more about Nutshell’s extensive range of Marketing Suite features
Learn more about Nutshell’s industry-leading Engagement Suite features
Discover the broad spectrum of features and tools available to Nutshell customers
An outbound sales CRM is software designed to help sales teams proactively reach prospects. It helps reps manage cold call lists, automate email follow-ups, and tracks every interaction so they can turn cold leads into paying customers.
Nutshell combines one-click calling, email sequences, a built-in 200M plus prospect database, and much more. Reps can find new leads, import them instantly, and automate follow-ups—keeping the pipeline full without extra manual work.
Nutshell is built for simplicity and speed. Unlike more complex CRMs, it’s intuitive, affordable, and designed for outbound reps who need to make more calls and send more emails every day.
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[Nutshell] is perfect for companies that prioritize customer satisfaction, as its practical features greatly improve prospecting, sales pipeline, follow-up, and recruiting. The interface is simple and the functions are uncomplicated, making it easy to learn and use. Tracking activities, opportunities, and customers, and monitoring our sales performance has been a great tool for us.
Sabine T. – Digital Marketing Specialist
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