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Hvis du overvejer Salesforce og Pipedrive, men har svært ved at vælge mellem dem, er du kommet til det rette sted. På denne side vil vi diskutere fordele og ulemper ved hvert værktøj. Derefter undersøger vi, hvordan de klarer sig i forhold til flere vigtige aspekter af et godt CRM. Læs videre for at lære mere om, hvordan Salesforce og Pipedrive klarer sig!
Med alle de store CRM-platforme (Customer Relationship Management) på markedet i dag, kan det godt blive lidt overvældende. For eksempel er Salesforce og Pipedrive to af de mest fremtrædende CRM'er derude. Men hvordan kan disse CRM'er sammenlignes? Hvilken er den bedste løsning for din virksomhed?
That’s the question we’re here to answer. On this page, we’ll go over how Salesforce and Pipedrive compare on several key CRM qualities, plus cover the pros and cons of each. Keep reading to find out more about Salesforce vs. Pipedrive!
Let’s see how Pipedrive and Salesforce stack up on some key traits. In this section, we’ll look at five qualities of a good CRM:
For hvert af disse træk sammenligner vi Salesforce og Pipedrive. Disse sammenligninger er opsummeret i diagrammet nedenfor.
Pipedrive’s tiers are markedly cheaper across the board: Lite at $14/user/month, Growth at $39/user/month, Premium at $49/user/month, and Ultimate at $79/user/month when billed annually. Optional add‑ons include LeadBooster (from $32.50), Campaigns (from $13.33), Projects (from $6.67), Web Visitors (from $41), and Smart Docs (from $32.50).
Salesforce’s Sales Cloud starts with Starter Suite at $25 per user/month (monthly or annually), then jumps to Pro Suite ($100/user/month), Enterprise ($175), Unlimited ($350), and Agentforce 1 Sales ($550), all billed annually, meaning there’s no way to pay month-by-month. Many AI, analytics, and enterprise capabilities are included only in higher tiers or marked “available for purchase.”
Verdict: For most SMB and mid‑market budgets, Pipedrive wins on pricing, while Salesforce’s higher tiers bundle broader platform value at a premium.
Pipedrive, as we mentioned earlier, has a steep learning curve, so it can take a while to figure it out. However, the good news is that it gets easier once you finally get past that initial curve since Pipedrive is built around a clean, drag‑and‑drop pipeline with visual cues for deal health and an emphasis on quick setup. This is the kind of design that keeps reps focused on moving deals, not managing a system.
Salesforce, on the other hand, ranks very low in this department. Salesforce has invested in usability (e.g., Starter Suite’s modern workflow builders), but its breadth inevitably introduces more configuration and administration for teams with complex processes. As previously noted, many companies have to go out and hire Salesforce specialists just to operate the platform.
Verdict: For small teams and fast implementations, Pipedrive is easier day‑to‑day; for organizations willing to trade simplicity for flexibility, Salesforce scales further.
In contrast to the last trait, reporting is actually something that both Salesforce and Pipedrive excel at. As mentioned in the pros and cons section, it’s one of Pipedrive’s strengths. Pipedrive’s Insights and reports cover the bases—custom fields, visual dashboards, goal tracking, and pipeline metrics—more than sufficient for most SMBs, but without Salesforce’s enterprise analytics depth.
But with its advanced capabilities, Salesforce actually has even better reporting capabilities than Pipedrive—if you know how to harness them. Salesforce offers deep, customizable Reports & Dashboards, robust forecast management, and optional enterprise‑grade analytics tied to Sales Cloud and Data Cloud.
Verdict: Salesforce wins reporting for power users; Pipedrive is good enough for lean teams.
Salesforce tilbyder over 2500 integrationsmuligheder, hvilket gør det til et af de bedste CRM-systemer i denne kategori. Men disse integrationer er ikke native - de sker via programmeringsgrænseflader (API'er), hvilket kan gøre tingene mere komplicerede og føre til potentielle sikkerhedsproblemer.
Pipedrive, on the other hand, is the opposite. It offers far fewer integration options (over 500) via its marketplace, but many of those integrations are native and, therefore, easier to manage.
Verdict: Overall, the winner here depends on your preferences—one has quantity while the other has quality. If breadth and enterprise ecosystem matter, Salesforce wins integrations; if you need mainstream connections without platform lock‑in, Pipedrive’s catalog is ample.
Endelig har vi salgsautomatisering. Er det Salesforce eller Pipedrive, der har fordelen her?
The answer is: Both. As an enterprise-level CRM, Salesforce offers very in-depth automation capabilities with workflow and process automation for complex scenarios (territories, approvals, CPQ handoffs), Sales Engagement, conversation intelligence, and Einstein predictive features—much of which appears in higher tiers (e.g., predictive AI and Sales Engagement in Unlimited; broader AI and credits in Agentforce 1 Sales). You can also get Salesforce Pardot, a separate tool that integrates with the CRM, for added marketing automation capabilities.
However, Pipedrive also excels in this category, with its in-depth and customizable sales automation (triggers → actions for emails, tasks, and follow‑ups) and now layers in AI helpers like an AI email writer and AI Sales Assistant to reduce busywork. So, both tools are great in this category.
Verdict: For sophistication and scale, Salesforce wins sales automation; for straightforward, reps‑first automation, Pipedrive is quicker to operationalize.
Flere kvaliteter hjælper Salesforce med at skille sig ud som et top-CRM. Her er nogle af de vigtigste:
Selv om fordelene ved Salesforce er mange, har det også sine ulemper. Disse ulemper inkluderer:
Ligesom Salesforce har Pipedrive sit eget sæt af positive kvaliteter, der hjælper det med at skille sig ud. Disse positive kvaliteter omfatter:
Desværre har Pipedrive også sin del af ulemper. Disse ulemper omfatter:
Nu kommer vi endelig til det store spørgsmål: Skal du bruge Salesforce eller Pipedrive?
Svaret er selvfølgelig, at det afhænger af dine prioriteter. Hvis du har budgettet til Salesforce, og du er på udkig efter et væld af funktioner, er det nok vejen at gå. Men hvis du ikke vil bruge så mange penge eller er på udkig efter noget, der er nemmere at bruge, er Pipedrive bedre.
Det er selvfølgelig værd at påpege, at både Salesforce og Pipedrive deler nogle af de samme svagheder. Pipedrive er måske nemmere at bruge, men det er stadig svært at lære. Og ingen af de to værktøjer er kendt for deres kundeservice.
Det betyder, at det kan være bedst for dig at vælge ingen af disse værktøjer og i stedet kigge efter et helt andet CRM.
Hvis du begynder at tro, at hverken Pipedrive eller Salesforce er det rigtige for dig, spekulerer du måske på, hvilken CRM du skal vælge. Heldigvis har vi styr på det område.
Nutshell er et af de bedste CRM-systemer på markedet og indeholder funktioner som førsteklasses salgsautomatisering, avanceret rapportering og automatisk tilskrivning af leads. Det leveres også med hjælp fra et enestående kundeserviceteam, der kan hjælpe dig med eventuelle spørgsmål eller bekymringer, du måtte have. Og så er det billigt og nemt at sætte op.
Vil du selv se, hvad Nutshell kan gøre for din virksomhed? Start en gratis 14-dages prøve periode i dag!
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