What does it take for a marketing message to be so engaging that we pause and follow it to an online shop or to a brick-and-mortar business?
Email marketing works.
If you read no further, understand this: Marketers still find email effective, today more than ever.
That’s not to say that all email marketing campaigns are equal, but the stats don’t lie. According to a survey by Gigaom, marketers believe email is still the strongest tool in their arsenal, outranking both social media and SEO when it comes to raising awareness, increasing acquisition, starting conversion, and supporting customer retention.
But just because those marketers choose to spend money on email marketing doesn’t guarantee its effectiveness for you. After all, you’re no stranger to the delete button either. How can you avoid that fate for your marketing email efforts?
Meet the grown-up version of email marketing. It’s not that annoying kid tugging for your attention anymore. Email marketing’s coming-of-age means it’s a full grown marketing tool with targeted precision and the ability to craft a sophisticated message.
Send targeted emails to clients, customers, and anyone else you need to reach. Pair your CRM with an email service provider (ESP) and other integrated apps to manage your subscriber lists, build email campaigns, and review your effectiveness.
Want to get targeted precision and sophisticated messaging working for you? Here’s how:
Let’s revisit the stats for a moment. Although email marketing is becoming a more agile tool, you’re not the only one to hear the news. More effective email marketing means more email marketing users, which leads to more competition for your audience. How much competition? According to Radicati Group’s Email Statistics Report, email traffic will continue to have an annual rise of about 4%, while business email will continue to grow at a higher rate of 7%.
Ready to jump on the email marketing bandwagon? While email marketing is effective and accessible, you shouldn’t jump in willy nilly. As you craft your approach, keep these points in mind:
Your CRM can make your email marketing more effective and efficient. Let us know how personalized emails are helping you hit your target demographic with the right message at the right time.
Related: 6 ways to send and track emails in Nutshell
Nutshell Campaigns plugs directly into your CRM data, so you can create highly targeted audience segments, track the impact of your emails in real-time, and manage all your communications out of a single tool. Get started for free!
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