If the idea of manually going through pages of customer data to find patterns and trends makes you want to recoil in fear, don’t worry. With advanced data visualization and reporting tools via your customer relationship management (CRM) system, you can make data analysis a process to look forward to.
What is data visualization?
Data visualization is a technique in which businesses translate their data into charts, graphs, infographics, and other visual representations to display complex data. The key goal of data visualization is to make complex data easier to understand, interpret, and pull insights from.
Types of data visualization methods
There are many different ways data can be visualized, and each data visualization method works best for different types of data. Below are some common data visualization methods along with brief explanations as to why they work well for different data sets:
Tables: Tables use rows and columns to organize data into comparable variables. This data visualization method is great for those looking to compare different sets of data.
Line and area charts: These visuals use lines and stacked variables to show series of data points over time. Line and area charts are great visualization methods for predictive analytics.
Pie charts and bar graphs: Pie and bar charts are divided into different sections, with each group representing a fragment of a whole. Like tables, pie charts and bar graphs are great visualization tools to use when comparing sets of data.
Scatter plots: Scatter plots are most commonly used in regression analysis and are helpful for identifying relationships between two variables.
Histograms: With histograms, businesses can plot a distribution of data points and use it to identify outliers within a given data set.
Tree maps: Tree maps display hierarchical data via a series of nested shapes, making them great visualization tools for comparing proportions.
Heat maps: Heat maps visualize geographic data. Whether it’s a location on a map or a website, heat maps help businesses visualize data by location.
Benefits of advanced data visualization and reporting
Advanced data visualization and reporting tools are huge assets by themselves — they make interpreting data to find patterns, trends, and other helpful insights easy for businesses and simplify the data analysis process.
Using advanced data visualization and reporting tools opens up doors for new opportunities to organize data and use your CRM to its full potential. Ahead are some additional key benefits of using advanced data visualization and reporting tools within your CRM.
Create interactive dashboards and customized reports
With the help of your CRM, you can create dashboards that display your most important charts and graphs so key business information is always available and easily accessible. Not to mention, easy to read thanks to your use of advanced data visualization tools.
These key performance indicator (KPI) dashboards can be customized to only show the data you need and reflect the information that’s most important to your company’s sales, marketing, and customer service goals.
Identify new areas of opportunity for sales and marketing
Identifying new opportunities for sales and marketing efforts is a benefit of advanced data visualization and reporting that we can’t talk about enough. Especially for visual learners, data visualization methods like charts and graphs make it easier to spot trends and patterns in data that can indicate new avenues for selling that your business may not have considered before.
For example—through histograms, your team might notice a significant number of outliers within a data set. Investigate why and how those outliers came to be and see if they indicate a new avenue for sales and marketing for your company.
Advanced data visualization and reporting with Nutshell
If you’re looking for an all-in-one CRM system that’s easy to use and makes software integration hassle-free, you’ve come to the right place. At Nutshell, we understand the importance of customer data in business—that’s why we created a CRM that allows users to integrate with existing software and aggregate data in one easy-to-reach place.
We didn’t stop there, though. Nutshell CRM is equipped with advanced data visualization and reporting capabilities to set every user up for success. Nutshell’s reporting and analytics tools help you and your team stay in the loop of what’s working for your business and what needs to improve.
From sales tracking tools to customizable charts and graphs for data displays, you can ensure your customer data is always organized, easy to read, and ready to be presented at any given time.