What is marketing? 25 experts define it in one sentence
VP of Marketing, Nutshell
VP of Marketing, Nutshell
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Marketing is the one thing every company does but nobody can agree on.
A marketer could spend their time writing blog articles, designing marketing emails, recording podcasts, sharing content on social media, managing PPC channels, producing virtual events, gathering product feedback from customers...we could list a dozen more things and it would barely scratch the surface.
But what is marketing, in its essence?
To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. You can read their brilliant answers below.
By the way...are you a marketing leader who wants to add your own definition of marketing to the list? Email firstname.lastname@example.org and if we dig your answer, we’ll include it.
"Marketing's job is to nurture relationships through every stage of the customer journey." Emily McGuire, Founder and Principal at Flourish & Grit
"Marketing is being able to understand a customer or potential customer’s pain points, and effectively communicate and articulate how your product or service can solve that issue." Nadya Khoja, Head of Content Strategy at Boast.AI
"Marketing is what we call the promotional fluff that's left over when other departments control price, place, and product." Colin Campbell, Head of Community at Outreach
"Marketing is the art of influencing public perception of your brand, and the science of keeping your company’s cost per acquisition to a fraction of your LTV." Ben Goldstein, VP of Marketing at Nutshell
"Customer attention today has become a commodity; marketing helps us get the desired rental space in our customer’s mind." Neha Pujari, Sr Marketing Manager at Blazeclan Technologies
"Marketing is the cornerstone of a marriage between human psychology and innovation." Benjamin Weinberg, Digital Marketing Manager at VUE DMS.
"Marketing is the method in which your brand or company reaches out to their prospective customers to inform them about a product or service that can genuinely benefit them in their day to day lives." Azeem Ahmad, Digital Marketing Lead
"Marketing is finding a way to earn audiences’ trust despite blatantly having ulterior motives." Jack Virag, Content and SEO Strategist at Nutshell
"Marketing is a catch-all term to represent the methods and tactics of positioning of a brand, service, or product to influence purchasing choices." Mike McPeak, Director of Performance Marketing and Operations at Hale Trailer Brake and Wheel
Defining marketing concisely is no easy feat, and it doesn't help that marketing responsibilities vary by industry, job title, and so on. Whether it's subconsciously building relationships, or taking a company to market outright, marketing is nuanced and varied in its approaches.
The predominant themes of our one-sentence answers indicate that marketing is:
Influencing an audience — 9 answers
Relationship building — 7 answers
Methodical storytelling — 6 answers
Promotion and outreach — 6 answers
Eliciting an action — 5 answers
So it seems like marketing is all of the above (and more), and the strategic tasks like managing PPC channels and producing virtual events are just the tactics marketers use to get there.
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