What is the ROI of a CRM?
According to a study by Nucleus Research, every dollar spent on CRM implementation returns as much as $8.71 in sales revenue.
Let’s face it…you can’t make it through a networking breakfast or an after-work mixer without hitting on the topic of customer relationship management, or CRM as we call it. (And if that’s not the case, you go to way cooler after-work mixers than I do).
So what’s the bottom line on CRMs? Is it possible to predict their return on investment (ROI)? How can you be sure the time and money you spend on a CRM tool is well spent?
A CRM delivers measurable ROI by helping sales and marketing teams close more deals, increase efficiency, and retain customers—often returning $8 to $40+ for every dollar invested. The biggest gains come from automation, better pipeline visibility, and improved team alignment.
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