17 CRM stats that sales professionals need to know
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The numbers don’t lie—adopting a CRM can create game-changing results for small business sales teams.
But how much of an impact should you expect customer relationship management to have on your organization’s sales revenue and efficiency? If you’re thinking about investing in a CRM for your sales team, these CRM stats pulled from independent research studies might convince you to take the plunge.
7) CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%. (source: Salesforce)
8) 74% of users said their CRM system gave them improved access to customer data. (source: Software Advice)
9) Data accessibility for salespeople shortens their sales cyclesby 8-14%. (source: Nucleus Research)
10) 65% of businesses adopt a CRMwithin their first five years. (source: Capterra)
11) Sales reps saw their productivity increaseby 26.4% when adding social networking and mobile access to CRM applications (source: Nucleus Research)
12) 81% of CRM users access their CRM using multiple types of devices, including laptops, desktops, smartphones, and tablets. (source: Software Advice)
13) 24% more sales reps achieve annual sales quota with mobile access to their CRM. (source: Aberdeen Group)
14) 47% of polled CRM users said that their CRM had a significant impact oncustomer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. (source: Capterra)
15) CRM users are most satisfied with the contact and account management that CRM systems provide, with an average user-satisfaction score of 88%. (source: G2's CRM Software Research)
16) In a single year, the number of CRM products on G2's websites went from 178 to 394, a 121.3% increase year over year. (source: G2's CRM Grid)