17 CRM stats that sales professionals need to know

The numbers don’t lie—adopting a customer relationship management platform (CRM) can create game-changing results for small business sales teams.

But what impact can a CRM make on your organization’s sales revenue and efficiency? If you’re thinking about investing in a CRM for your sales team, these CRM stats pulled from independent research studies might convince you to take the plunge.

1) The average return on investment for CRM is $8.71 for every dollar spent. (source: Nucleus Research)

2) Effective sales organizations are 81% more likely to be practicing consistent usage of a CRM or other system of record. (source: Aberdeen Group)

3) The average CRM user adoption among sales professionals is 73% and the average ROI period is 13 months. (source: G2’s CRM Software Research, Summer 2019 Grid® Report for CRM)

4) 48% of companies report that improving their CRM sales funnel is one of their top sales priorities this year. (source: Adam Enfroy)

5) 22% of salespeople still don’t know what a CRM is. (source: HubSpot State of Inbound ‘16)

6) 40% of salespeople still use informal methods like spreadsheets and email programs to store customer data. (source: HubSpot State of Inbound ‘16)


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Our interactive worksheet compares the benefits offered by Nutshell, your existing contact management solution, and any other CRMs you’re currently evaluating.


7) CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%. (source: Salesforce)

8) 74% of users said their CRM system gave them improved access to customer data. (source: Software Advice)

9) Data accessibility for salespeople shortens their sales cyclesby 8-14%. (source: Nucleus Research)

10) 65% of businesses adopt a CRMwithin their first five years. (source: Capterra)

11) Sales reps saw their productivity increaseby 26.4% when adding social networking and mobile access to CRM applications (source: Nucleus Research)

12) 81% of CRM users access their CRM using multiple types of devices, including laptops, desktops, smartphones, and tablets. (source: Software Advice)

13) 24% more sales reps achieve annual sales quota with mobile access to their CRM. (source: Aberdeen Group)

14) 47% of polled CRM users said that their CRM had a significant impact oncustomer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. (source: Capterra)

15) CRM users are most satisfied with the contact and account management that CRM systems provide, with an average user-satisfaction score of 88%. (source: G2’s CRM Software Research)

16) In a single year, the number of CRM products on G2’s websites went from 178 to 394, a 121.3% increase year over year. (source: G2’s CRM Grid)

17) According to G2 users, the average ROI for implementing a CRM software is 13 months. (source: G2’s CRM Grid)Of course, CRM stats only tell you part of the story. To see first-hand how a CRM platform can transform your sales effectiveness, try Nutshell’s award-winning CRM free for 14 days!


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