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The All-in-One CRM for Building Materials Suppliers

As a building materials supplier, if you want to close more deals, you need to manage long sales cycles, complex orders, multiple contacts for single projects, and numerous leads at once. Nutshell’s customer relationship management (CRM) platform makes it easy to stay organized, increase efficiency, and turn more leads into new clients.


Building materials suppliers we work with:

How CRMs help building materials suppliers

As a building materials supplier, your company serves a vital role in the construction industry. Without you, contractors don’t have access to the literal building blocks of their businesses.

But to drive success for your business, you need to understand those potential customers—who they are, what they want, and how you should market to them. The right software is crucial for gathering insights that will drive sales, whether your company supplies steel beams, concrete and cement, or composite decking.

One of the most important types of software for building materials suppliers is a customer relationship management system (CRM). CRMs store and analyze data from your leads and customers so you can improve communication, automate your sales process, and keep track of all your deals.

With the right CRM, your building materials supply company can:

Features you need in your CRM for building materials suppliers

CRM software does a lot—from acting as a single source of truth for all your customer data to streamlining the sales process so your sales reps can focus on building relationships. Since it plays such a critical role in the success of your sales team, it’s important to find the platform that works best for your business.

There are many CRM platforms available, each with different plans, features, and levels of customer support. Spend time comparing your CRM options and considering which combination of features your business needs most.

While your company’s needs are unique, some CRM features are essential to every business. Take a look at the most important elements to look for in a CRM for your building materials supply company:

Gestion des pipelines

Your sales pipeline gives you critical insight into your deals and where they’re headed. And with longer sales cycles than businesses in many other industries, building materials suppliers need to keep a close eye on their relationships with leads so they don’t get lost in the shuffle.

Pipeline management tools are one of the most essential features to look for in a CRM. Whether you have multiple points of contact at a builder’s company, a complex sales process, or lots of tasks for your sales reps to complete, pipeline management tools enhance visibility into your pipelines.

Your CRM should let you do things like:

  • Filter leads in your pipeline by value, age, and lead stage
  • Show a map view of your leads and customers
  • Customize your pipeline and provide guidance for your sales reps at each stage
  • Chart leads by timeline, value, and quantity in a graph

Automatisation des ventes et du courrier électronique


The ability to automate specific tasks in your sales process helps your team accomplish their work faster and spend more time on higher-value projects. A CRM with sales automation features reduces your non-selling activities by automatically advancing leads through your pipeline stages when they meet certain goals, so you spend less time wondering where leads should go.

The right CRM will also give your marketing team a boost with tools like email automation. Create and send attractive email sequences to your prospects and leads and have them triggered when leads enter specific stages in your pipeline, eliminating the need for your marketing team to write and send individual emails to individual contacts.

Sales reporting and analytics

Rapport sur l'entonnoir de vente

CRMs store a lot of information. When your team needs to drill down into their sales data to figure out what works and what doesn’t, having reporting features is vital.

How has your sales team’s performance been over the year? Which are your most profitable sales reps and lead sources? Generating reports from your CRM data can give you these answers and more.

Some reporting features to look for include:

  • Productivity and quota tracking
  • Prévisions de vente
  • Lost deal analysis
  • Funnel stage conversion rates

Contact information management

Gestion des contacts

If your company still keeps customer and lead contact information in spreadsheets, it’s time to upgrade. When it comes to managing contact data, CRMs are far better than spreadsheets.

A CRM’s contact management features keep a thorough, complete record of your contacts’ data and every interaction between your team and a customer or lead, making it easier to spot opportunities for cross-selling, plan follow-ups, and make customers more profitable.

CRMs are also easy to update with new data, helping keep your information organized and searchable so your sales reps can quickly find the buying history, email thread, and contact information they need.


Nutshell est le meilleur rapport qualité-prix. Sa polyvalence et ses fonctionnalités en font un produit très facile et puissant à utiliser.

Mark M. Southwestern Scale Co.

J'ai utilisé Act, Goldmine et Salesforce dans le passé, et j'ai trouvé que Nutshell était le plus facile à utiliser et à configurer des champs personnalisés. Je recommanderais Nutshell à d'autres personnes intéressées par un CRM facile à apprendre et à naviguer.

Craig C. Thermal-Tec

Nous avons quitté Hubspot pour Nutshell parce que Hubspot était trop complexe. Nutshell crée des logiciels pour les humains.

Daniel H. EOS

Lorsque nous avons évalué les CRM, le seul facteur décisif entre Nutshell et Salesforce se résumait au temps de mise en route et au prix. Nutshell l'emporte sur les deux tableaux (avec une marge considérable). Salesforce était 10 fois plus cher par mois pour ce que nous voulions.

Jason C. Arrow Container Corp

Without a doubt, Nutshell has been instrumental in organizing our contact lists and has eliminated the need to maintain multiple spreadsheets for our contacts. Nutshell has not only streamlined our contact management process but has also saved us a significant amount of time, allowing us to focus on engaging with our partners and stakeholders. The email tool, in particular, has been especially helpful in improving our communication and engagement with our contacts.

Ana S

CRM integrations for building materials suppliers

On top of the features listed above, you also want to look for a CRM that integrates with the platforms your business is already using to track documents, communicate with customers, and more. A CRM is a powerful tool, and if you can integrate it with your company’s other software solutions, you make it unstoppable.

Look for a CRM that offers the following types of integrations for your building materials supply company:

Why use Nutshell CRM for building materials sales?

So, why use Nutshell’s CRM software for building materials suppliers over une autre plateforme?

At Nutshell, we understand how competitive the building materials industry is and how long the sales cycles can be. That’s why we built an easy to use CRM equipped with built in functionality that helps businesses like yours manage & automate their sales processes to close more sales.

Avec Nutshell, vous obtiendrez :

Dites adieu à la jonglerie entre plusieurs outils et plateformes pour développer votre entreprise, et dites bonjour à votre solution de vente et de marketing tout-en-un avec Nutshell.

Mais ne nous croyez pas sur parole.

Nos clients ont beaucoup à dire sur notre logiciel CRM. Consultez nos témoignages pour en savoir plus sur la façon dont Nutshell a aidé des entreprises comme la vôtre à atteindre et à dépasser leurs objectifs !

Lire les témoignages des clients

Découvrez nos plans

Tous les plans comprennent un nombre illimité de contacts CRM, un stockage de données illimité et un support technique assuré par de vrais êtres humains.

Facturation annuelle
Facturation mensuelle

CRM simple et flexible qui aide les équipes à organiser leurs contacts, leurs prospects et leurs conversations.

$16 per user per month

Included in all plans…

  • Données, personnes, entreprises et prospects illimités
  • Gestion des contacts et délais de communication
  • Synchronisation du courrier électronique et du calendrier
  • Pipeline de vente unique et personnalisable
  • Rapports sur les ventes et les prospects
  • Tableau du pipeline par glisser-déposer et carte interactive des prospects
  • Formulaires web intégrables
  • Rappels d'activité
  • Importations gratuites de gants blancs pour l'onboarding
  • Assistance gratuite en ligne
  • Et plus encore
Comparer les plans
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CRM, automatisation des ventes et rapports avancés pour aider votre équipe à maximiser chaque opportunité.

$42 per user per month

Tout ce qui se trouve sur Foundation, plus...

  • Automatisation des ventes
  • Pipelines multiples
  • Séquences d'e-mails personnels
  • Quotas de vente et quotas d'activité
  • Suite complète de rapports, y compris des rapports d'activité, d'entonnoir et de prévision
  • Click tracking notifications
  • Jusqu'à 5 équipes
  • Composition et enregistrement illimités de numéros de téléphone dans l'application
  • Mise en place du formulaire connecté
  • Et plus encore
Comparer les plans
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Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.

$52 per user per month

Tout ce qui se trouve sur Pro, plus...

  • 50 AI timeline summarizations per user each month
  • Zoom transcription summarization
  • Click tracking notifications (also in Pro)
  • Connected form set up (also in Pro)
  • Unlimited in-app phone dialing and recording (also in Pro)
  • Et plus encore
Comparer les plans
See More

No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.

$67 per user per month

Everything in Power AI, plus…

  • Unlimited pipelines and custom fields
  • 100 AI timeline summarizations per user each month
  • API support, Audit log, Changelog and read-only SQL access
  • Enterprise SSO, User/Group provisioning & other SCIM provisioning: Microsoft Azure & ADFS, Google Workspace SAML, Okta, Auth0, OneLogin, & PingFederate
  • Monnaies multiples
  • Assistance téléphonique gratuite et programmée
  • Un stratège dédié à la réussite (5 utilisateurs minimum)
  • Et plus encore
Comparer les plans
See More

Lorsque vous choisissez Nutshell comme CRM industriel, vous avez la possibilité de vous associer à plus de 500 experts en marketing numérique pour vous aider à générer des prospects pour votre équipe de vente. En savoir plus

Start growing with the best CRM for building materials suppliers today

If you’re ready to grow your business with the best CRM for building materials suppliers, Nutshell is here to help.

With our top-tier platform and friendly team, you’ll have every tool you need to drive sales and revenue for your business. And the best part? You’ll have it all in one single platform. Plus, our customer service team is well-known for providing world-class customer support when you need it.

Lancez votre essai gratuit pour commencer à utiliser notre logiciel CRM dès maintenant, ou contactez-nous pour en savoir plus sur la façon dont nous pouvons aider votre entreprise à faire des vagues dans votre secteur d'activité !

Commencez votre essai gratuit

Rejoignez plus de 30 000 professionnels de la vente et du marketing. Inscrivez-vous à notre lettre d'information Vendre pour gagner !