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The All-in-One CRM for Building Materials Suppliers

As a building materials supplier, if you want to close more deals, you need to manage long sales cycles, complex orders, multiple contacts for single projects, and numerous leads at once. Nutshell’s customer relationship management (CRM) platform makes it easy to stay organized, increase efficiency, and turn more leads into new clients.


Building materials suppliers we work with:

How CRMs help building materials suppliers

As a building materials supplier, your company serves a vital role in the construction industry. Without you, contractors don’t have access to the literal building blocks of their businesses.

But to drive success for your business, you need to understand those potential customers—who they are, what they want, and how you should market to them. The right software is crucial for gathering insights that will drive sales, whether your company supplies steel beams, concrete and cement, or composite decking.

One of the most important types of software for building materials suppliers is a customer relationship management system (CRM). CRMs store and analyze data from your leads and customers so you can improve communication, automate your sales process, and keep track of all your deals.

With the right CRM, your building materials supply company can:

Features you need in your CRM for building materials suppliers

CRM software does a lot—from acting as a single source of truth for all your customer data to streamlining the sales process so your sales reps can focus on building relationships. Since it plays such a critical role in the success of your sales team, it’s important to find the platform that works best for your business.

There are many CRM platforms available, each with different plans, features, and levels of customer support. Spend time comparing your CRM options and considering which combination of features your business needs most.

While your company’s needs are unique, some CRM features are essential to every business. Take a look at the most important elements to look for in a CRM for your building materials supply company:

Hantering av rörledningar

Your sales pipeline gives you critical insight into your deals and where they’re headed. And with longer sales cycles than businesses in many other industries, building materials suppliers need to keep a close eye on their relationships with leads so they don’t get lost in the shuffle.

Pipeline management tools are one of the most essential features to look for in a CRM. Whether you have multiple points of contact at a builder’s company, a complex sales process, or lots of tasks for your sales reps to complete, pipeline management tools enhance visibility into your pipelines.

Your CRM should let you do things like:

  • Filter leads in your pipeline by value, age, and lead stage
  • Show a map view of your leads and customers
  • Customize your pipeline and provide guidance for your sales reps at each stage
  • Chart leads by timeline, value, and quantity in a graph

Automatisering av försäljning och e-post


The ability to automate specific tasks in your sales process helps your team accomplish their work faster and spend more time on higher-value projects. A CRM with sales automation features reduces your non-selling activities by automatically advancing leads through your pipeline stages when they meet certain goals, so you spend less time wondering where leads should go.

The right CRM will also give your marketing team a boost with tools like email automation. Create and send attractive email sequences to your prospects and leads and have them triggered when leads enter specific stages in your pipeline, eliminating the need for your marketing team to write and send individual emails to individual contacts.

Sales reporting and analytics

Rapport om försäljningstratt

CRMs store a lot of information. When your team needs to drill down into their sales data to figure out what works and what doesn’t, having reporting features is vital.

How has your sales team’s performance been over the year? Which are your most profitable sales reps and lead sources? Generating reports from your CRM data can give you these answers and more.

Some reporting features to look for include:

  • Productivity and quota tracking
  • Försäljningsprognoser
  • Lost deal analysis
  • Funnel stage conversion rates

Contact information management


If your company still keeps customer and lead contact information in spreadsheets, it’s time to upgrade. When it comes to managing contact data, CRMs are far better than spreadsheets.

A CRM’s contact management features keep a thorough, complete record of your contacts’ data and every interaction between your team and a customer or lead, making it easier to spot opportunities for cross-selling, plan follow-ups, and make customers more profitable.

CRMs are also easy to update with new data, helping keep your information organized and searchable so your sales reps can quickly find the buying history, email thread, and contact information they need.


Nutshell är det bästa värdet för pengarna. Mångsidigheten och funktionaliteten gör det till en mycket enkel och kraftfull produkt att använda.

Mark M. Southwestern Scale Co.

Jag har tidigare använt Act, Goldmine och Salesforce, och jag har funnit att Nutshell var enklast att komma igång med och att ställa in anpassade fält. Jag skulle rekommendera Nutshell till andra som är intresserade av ett CRM-system som är lätt att lära sig och navigera i.

Craig C. Thermal-Tec

Vi lämnade Hubspot för Nutshell eftersom Hubspot var för komplext. Nutshell gör programvara för människor.

Daniel H. EOS

När vi utvärderade CRM-system var den enda avgörande faktorn mellan Nutshell och Salesforce uppkopplingstid och pris. Nutshell vinner på båda punkterna (med stor marginal). Salesforce kostade 10 gånger så mycket per månad för det vi ville ha.

Jason C. Arrow Container Corp

Without a doubt, Nutshell has been instrumental in organizing our contact lists and has eliminated the need to maintain multiple spreadsheets for our contacts. Nutshell has not only streamlined our contact management process but has also saved us a significant amount of time, allowing us to focus on engaging with our partners and stakeholders. The email tool, in particular, has been especially helpful in improving our communication and engagement with our contacts.

Ana S

CRM integrations for building materials suppliers

On top of the features listed above, you also want to look for a CRM that integrates with the platforms your business is already using to track documents, communicate with customers, and more. A CRM is a powerful tool, and if you can integrate it with your company’s other software solutions, you make it unstoppable.

Look for a CRM that offers the following types of integrations for your building materials supply company:

Why use Nutshell CRM for building materials sales?

So, why use Nutshell’s CRM software for building materials suppliers over en annan plattform?

At Nutshell, we understand how competitive the building materials industry is and how long the sales cycles can be. That’s why we built an easy to use CRM equipped with built in functionality that helps businesses like yours manage & automate their sales processes to close more sales.

Med Nutshell får du:

Säg adjö till att jonglera med flera verktyg och plattformar för att utveckla ditt företag, och säg hej till din allt-i-ett-försäljnings- och marknadsföringslösning med Nutshell.

Men ta inte bara vårt ord för det.

Våra kunder har mycket att säga om vår CRM-programvara. Kolla in våra kundberättelser för att lära dig mer om hur Nutshell har hjälpt företag precis som du att uppnå och överträffa sina mål!

Läs kundberättelser

Utforska våra planer

Alla abonnemang inkluderar obegränsat antal CRM-kontakter, obegränsad datalagring och teknisk support från riktiga människor.

Faktureras årligen
Faktureras månadsvis

Enkelt och flexibelt CRM-system som hjälper team att organisera sina kontakter, leads och konversationer.

$16 per user per month

Included in all plans…

  • Obegränsat med data, personer, företag och leads
  • Kontakthantering och tidsramar för kommunikation
  • Synkronisering av e-post och kalender
  • Anpassningsbar enskild försäljningspipeline
  • Rapportering om försäljning och leads
  • Dra-och-släpp-pipeline-tavla och interaktiv lead-karta
  • Inbyggbara webbformulär
  • Påminnelser om aktiviteter
  • Gratis import av white glove-produkter för onboarding
  • Kostnadsfri live-support
  • Och mer
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CRM, automatiserad försäljning och avancerad rapportering som hjälper ditt team att maximera varje möjlighet.

$42 per user per month

Allt i Foundation, plus...

  • Automatisering av försäljning
  • Flera pipelines
  • Personliga e-postsekvenser
  • Försäljningskvoter och aktivitetskvoter
  • Fullständig rapporteringssvit, inklusive aktivitets-, tratt- och prognosrapporter
  • Click tracking notifications
  • Upp till 5 team
  • Obegränsad telefonuppringning och inspelning i appen
  • Ansluten form Upprättad
  • Och mer
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Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.

$52 per user per month

Allt i Pro, plus...

  • 50 AI timeline summarizations per user each month
  • Zoom transcription summarization
  • Click tracking notifications (also in Pro)
  • Connected form set up (also in Pro)
  • Unlimited in-app phone dialing and recording (also in Pro)
  • Och mer
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No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.

$67 per user per month

Everything in Power AI, plus…

  • Unlimited pipelines and custom fields
  • 100 AI timeline summarizations per user each month
  • API support, Audit log, Changelog and read-only SQL access
  • Enterprise SSO, User/Group provisioning & other SCIM provisioning: Microsoft Azure & ADFS, Google Workspace SAML, Okta, Auth0, OneLogin, & PingFederate
  • Flera valutor
  • Kostnadsfri schemalagd telefonsupport
  • Dedikerad framgångsstrateg (minst 5 användare)
  • Och mer
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När du väljer Nutshell som ditt industriella CRM har du möjlighet att samarbeta med 500+ experter på digital marknadsföring för att hjälpa till att driva leads till ditt säljteam. Läs mer

Start growing with the best CRM for building materials suppliers today

If you’re ready to grow your business with the best CRM for building materials suppliers, Nutshell is here to help.

With our top-tier platform and friendly team, you’ll have every tool you need to drive sales and revenue for your business. And the best part? You’ll have it all in one single platform. Plus, our customer service team is well-known for providing world-class customer support when you need it.

Starta din kostnadsfria test period för att komma igång med vår CRM-programvara direkt, eller kontakta oss för att få veta mer om hur vi kan hjälpa ditt företag att skapa framgångar i din bransch!

Starta din kostnadsfria provperiod

Gå med i 30 000+ andra proffs inom försäljning och marknadsföring. Prenumerera på vårt nyhetsbrev Sell to Win!