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SMS Marketing

SMS Marketing in Nutshell

Send personalized texts directly from Nutshell and keep the conversation going where your customers actually are.

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Make your brand more visible without additional software

Send targeted SMS broadcasts

Reach out to your audience instantly with engaging one-off bulk SMS broadcasts sent from your CRM. Quickly create and schedule texts to announce product updates, promotions, or important news, and ensure your customers always stay informed.

SMS Marketing - Send SMS Broadcasts From Your CRM

Automate your marketing with SMS drip sequences

Nurture leads and strengthen relationships with customers effortlessly with multi-step SMS drip sequences. Set up sequence triggers, define specific goals, and outline what happens next—as you do with your email drip campaigns—to automatically engage contacts at precisely the right moment.

 

Align your SMS marketing with your sales process

Leverage automated SMS marketing messages triggered by specific actions in your sales pipeline. Whether onboarding new leads or following up after a meaningful interaction, your SMS Marketing messages reach contacts exactly when they’re most receptive.

SMS Marketing - Automate SMS Sending Triggers By Sales Pipeline Actions

SMS Marketing - Track SMS Campaign Engagement Metrics

Track customer engagement in real time

Stay informed of customer engagement metrics and responses without leaving your CRM. Easily manage conversations and assign them to the right team member. See instantly if recipients reply or opt-out, ensuring your SMS communications are always timely and relevant.

Assign SMS conversations for faster responses

Automatically route incoming SMS marketing text conversations to the right team member. Whether based on expertise, availability, or workload, your team can quickly respond to customer inquiries, providing personalized service and enhancing customer experiences.

Nutshell SMS - Send Text Messages From Your CRM

Nutshell SMS - Manage, Track, and Assign SMS Threads

Manage team availability to optimize responsiveness

Easily manage your team’s availability within Nutshell, ensuring SMS conversations are always handled promptly. Adjust agent statuses according to shifts, breaks, or workload capacity, keeping your response rates efficient and effective.

Seamlessly integrated with Nutshell SMS

SMS Marketing pairs perfectly with our one-to-one SMS feature available in Engagement Pro. While SMS Marketing enables mass communication with lists or audiences, Nutshell SMS allows your team to have personalized, one-on-one conversations, with every interaction neatly logged in Nutshell.

SMS Marketing - Integrate With Nutshell 1-on-1 SMS

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Try Nutshell free for 14 days or let us show you around before you dive in.

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CRM SMS Marketing FAQs

  • 1. What is SMS marketing in a CRM?

    SMS marketing in a CRM involves sending automated or bulk text messages directly from your CRM to your target audience. It’s designed to enhance audience engagement, nurture leads, and improve customer communication using customer data stored in your CRM.

  • 2. Why use SMS marketing alongside email?

    SMS campaigns complement your email marketing efforts by offering higher open rates and faster response times. It’s especially effective for time-sensitive announcements, quick updates, or reminders that require immediate attention from your contacts.

  • 3. Can recipients opt out of SMS marketing campaigns?

    Yes. Nutshell’s SMS marketing feature complies with industry regulations and standards. Every SMS campaign message includes clear opt-out instructions. If recipients opt out, they’re automatically removed from future SMS marketing messages, helping your business maintain compliance and trust.

  • 4. How do I get started with SMS marketing in Nutshell?

    Getting started requires a Marketing Pro subscription ($49/month for your company) and a one-time enrollment process. You’ll register your brand, provide campaign details, and select a local phone number. Approval typically takes 1-14 days, then you can start sending campaigns.

  • 5. How much do SMS messages cost in Nutshell?

    Marketing Pro includes 150 SMS credits per month for your entire company. Additional messages can be purchased in packs starting at 250 credits for $15/month (up to 10,000). Each outbound message uses one credit, and credits don’t roll over month-to-month.

  • 6. What’s the difference between SMS Marketing and Nutshell’s one-to-one SMS?

    SMS Marketing (Marketing Pro) sends bulk broadcasts and automated drip sequences to audiences for campaigns. One-to-one SMS (Engagement Pro, $16/user/month) enables personal, two-way text conversations with individual contacts. Both features can work together and share the same company-wide credit pool.

CRM features that boost your marketing effectiveness

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Create custom audiences and send targeted emails with your CRM data to help you close more leads.

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SMS Marketing

Send and/or automate SMS drip sequences and broadcasts to your customers and audiences

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Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM

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Build, publish and manage landing pages for your digital marketing campaigns—no coding required. Add your forms and meeting scheduler to learn more about visitors.

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Easily capture customer information and automatically create new contacts and leads in your CRM with Nutshell Forms.

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Provides robust reporting and analytics to help you track campaign performance and to help you gain quick insights with automated reporting.

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Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.

Free Customer Support

Connect with our world-class support team to get fast, friendly, and free support when needed.

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Security

We take the security and reliability of your data seriously. We partner with the industry’s most trusted infrastructure provider, Amazon Web Services.

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See Nutshell’s Sales Features

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See Nutshell’s Engagement Features

Learn more about Nutshell’s industry-leading Engagement Suite features

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See all of Nutshell’s features

Discover the broad spectrum of features and tools available to Nutshell customers

Thousands of happy users can’t be wrong.

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