Enter Omni SEO. Instead of obsessing over one search engine’s algorithm, omni SEO is about showing up wherever your customers are actually searching—Google, sure, but also TikTok, voice assistants, AI chatbots, Reddit, and everywhere in between. The goal stays the same (helping people find what they need), but the playbook has completely changed.

Here’s the thing: Search isn’t happening in one place anymore. It’s everywhere. And that means your content strategy needs to be everywhere too. Brands that focus on creating genuinely useful, authoritative content that answers real questions will win. Everyone else? They’re going to get left behind by an AI-driven world that’s moving faster than outdated tactics can keep up with.