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If you’re considering Freshsales and Zoho but struggling to choose between them, you’ve come to the right place. On this page, we’ll discuss the pros and cons of each CRM platform. Then we’ll explore how they compare in several key areas essential to a good CRM. Keep reading to learn more about how Freshsales and Zoho stack up!
Ter a ferramenta certa de gerenciamento de relacionamento com o cliente (CRM) é a primeira etapa para rastrear e analisar com sucesso os dados de seus clientes. Com muitas opções disponíveis, você precisa considerar qual delas funcionará melhor para sua empresa.
Two popular CRM options are Zoho and Freshsales. These CRM tools both offer their own advantages and disadvantage—but which one is better? Which one should you choose for your business?
That’s the question we’ll help you answer on this page. We’ll go over how Freshsales and Zoho compare when it comes to the crucial qualities of a good CRM. After that, we’ll highlight the standout pros and cons of each CRM platform.
If you’re already used to Freshsales, pay close attention to how Zoho handles setup, daily workflows, and automation. Both platforms cover similar core CRM needs, but they take very different approaches when it comes to ease of use, integrations, and long-term maintenance.
Continue lendo para saber mais sobre o Freshsales e o Zoho!
Let’s compare Zoho and Freshsales directly, based on five key attributes of a quality CRM to see how they measure up. This comparison is summarized in the table below.
Now, let’s look at how Freshsales and Zoho compare to one another in a bit more depth.
Tanto o Freshsales quanto o Zoho oferecem um plano gratuito, o que significa que, se você quiser a versão mínima de cada ferramenta, ambas estão em pé de igualdade quando se trata de preços.
In terms of paid plans, Freshsales and Zoho are also priced similarly on paper. The key difference is how each one packages its features.
Freshsales keeps its tiers relatively straightforward, while Zoho offers more tiers, add-ons, and bundles. That flexibility can be useful—but reviewers and implementation partners also warn that it makes it harder to predict total cost and can lead to surprise upgrades once you need more automation, AI, or reporting.
Verdict: Freshsales is the safer choice for predictable pricing, while Zoho’s tiered add-ons and bundles can make total cost harder to anticipate.
O Freshsales definitivamente tem uma boa pontuação quando se trata de facilidade de uso, pois seus usuários dizem que ele é muito intuitivo e fácil de usar. O Zoho também não é tão ruim quando se pega o jeito. Entretanto, o problema é pegar o jeito. O Zoho tem uma curva de aprendizado acentuada, o que significa que leva um bom tempo para gerar resultados.
For that reason, many teams find Freshsales noticeably easier to work with on a day-to-day basis. Zoho’s flexibility is powerful, but the steeper learning curve, slower performance, and more complex navigation are frequent pain points in user reviews—especially for teams without a full-time administrator.
Verdict: Freshsales comes out ahead for day-to-day usability, as Zoho’s steeper learning curve and heavier interface slow teams down.
Reporting is definitely not a strong point for Freshsales. In fact, it’s one of the tool’s biggest downsides. Users simply don’t feel that Freshsales’ reporting capabilities are as robust as they should be.
On the other hand, Zoho scores extremely well here, providing plenty of useful insights about users’ customer data. The trade-off is that getting your Zoho reports exactly right typically requires more up front configuration and experimentation. Smaller teams in particular mention needing to invest extra time—or bring in outside help—to build and maintain the dashboards they actually rely on.
Verdict: Zoho wins for reporting power, though teams should expect more setup time to fully benefit from its capabilities.
Both Zoho and Freshsales do poorly when it comes to integrations. Freshsales offers over 750 options through Zapier, but some users report that these options are of low quality. As for Zoho, its integrations are difficult to set up, and there aren’t any offered with the free plan at all.
If smooth, low-maintenance integrations are a priority, neither tool is perfect, but Zoho users appear to shoulder more of the setup and troubleshooting burden.
Verdict: Freshsales narrowly wins here, offering more manageable integrations overall, while Zoho users report greater setup friction and troubleshooting needs.
Finally, we have sales automation. Thankfully, Zoho and Freshsales both do great in this category, with plenty of features to help you automate your sales processes. For instance, Freshsales has sales sequencing to help you automate your workflows.
Since both tools score so well here, it’s tough to declare a winner. But it’s worth noting that customer feedback around Zoho’s automation tools often mentions setup complexity. So, while both platforms support automation, it’s not necessarily with the same learning curve.
Verdict: Both platforms excel in sales automation, but Zoho’s added setup complexity makes this category effectively a tie.
Take our guided tour to explore Nutshell’s incredible features!
Let’s examine some of the best Freshsales qualities. Those qualities include:
Nem tudo sobre trabalhar com o Freshsales é tão positivo. Há também algumas desvantagens, incluindo:
Há vários benefícios em usar o Zoho. Esses benefícios incluem:
Unfortunately, not everything about using Zoho is good. Here are some of its disadvantages:
So, which is better — Freshsales or Zoho? The answer depends on your business’s goals. If ease of use is important to you, choose Freshsales. On the other hand, if you prioritize reporting features or advanced lead management, Zoho may be the better option.
Of course, it’s entirely possible that neither Freshsales nor Zoho fully fits what your team needs. Both tools draw criticism around integrations and support, and Zoho adds additional complexity in the form of a steeper learning curve, fragmented modules, and more complicated pricing. If these are important to you, it’s probably better to find another CRM.
If you’re already used to Freshsales’s simpler interface and built-in communication tools, moving to Zoho may feel like trading one set of frustrations for another rather than a clear upgrade.
Se você estiver procurando um CRM diferente do Zoho ou do Freshsales, o Nutshell é a opção perfeita. Ele não apenas oferece todos os mesmos benefícios do Zoho e do Freshsales, mas também apresenta muitas integrações.
E com o suporte ao vivo gratuito oferecido a todos os usuários e as importações automáticas de dados (mesmo durante a avaliação gratuita!), o Nutshell permite que você feche mais negócios sem sacrificar os recursos - ou o suporte amigável - que você merece.
Para ver o que o Nutshell pode fazer por sua empresa, inicie uma avaliação gratuita de 14 dias hoje mesmo!
A combinação perfeita de funcionalidade e facilidade de uso! Não consigo acreditar na qualidade do Nutshell !
Alan P. Empréstimos para empresas da Skytop
Não se deixe levar pela "característica". Compre o que sua equipe realmente usará. O Nutshell superou o Insightly, o Nimble, o Zoho e o Salesforce em nossas necessidades.
Chris B
Nutshell ajudou minha equipe a liberar literalmente 50% do seu tempo.
Jennifer A. Música Eclética
Sinceramente, tive mais problemas do que soluções quando se trata de usar o Monday. Ele era muito agradável visualmente, mas os benefícios não passavam disso.
Kevin K. Produção de mídia
Ótima maneira de acompanhar o gerenciamento com os clientes. Adoro o fato de eu poder criar um BCC e o da minha conta do Google ir direto para a conta certa em Nutshell. Também adoro o fato de poder definir tarefas para me lembrar de fazer o acompanhamento
Holly C
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