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Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

The Affordable CRM for Non-Flower-Touching Cannabis

Get up and running fast with an all-in-one platform built for ancillary cannabis pros. Track every client relationship, automate follow-ups, manage multi-state pipelines, and market through the channels that actually work for cannabis—all in one simple platform.

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Explore features

B2B cannabis sales and CRM, simplified

Complete client profiles

Track license data, state markets, service history, and every conversation in one place.

Sales automation

Automate follow-up sequences and task reminders so no slow-moving deal goes cold.

Email & SMS marketing

Reach clients through channels cannabis businesses can actually use

Territory management

Organize leads and clients by state market, region, or regulatory environment.

Every account. Every detail. Always at a glance.

Long sales cycles and quiet prospects are no problem when your whole team has the full picture—deal stage, communication history, license status, and the next step, all in one place.

  • Complete client timelines: Every call, email, and note, logged automatically
  • Custom compliance fields: Track licenses, certifications, and renewal dates
  • Next-action prompts: Always know exactly how to move a deal forward
Nutshell Company Record and Timeline

Keep deals moving through volatility

When clients go cautious, pipelines stall. Nutshell’s visual deal tracking and automated follow-up keep your reps focused on the right opportunities—no micromanaging your pipeline.

  • Visual deal pipelines: See every deal’s status across all your markets at a glance
  • Automated sequences: Set-it-and-forget-it drip emails that follow up until prospects respond
  • Sales forecasting: Predict revenue from real pipeline data, not gut feelings
CRM Closed Lead Follow-up Pipeline Automation in Nutshell

Market smarter when the usual channels are off-limits

Since Google and Meta ads are off the table for cannabis businesses, email and SMS are your highest-leverage growth channels. Nutshell has both built in, with the contact database to use them precisely.

  • Email marketing: Targeted campaigns segmented by state market, service type, or pipeline stage
  • SMS marketing: Reach clients where they actually read messages
  • Lead attribution: See exactly which campaigns are driving revenue
A phone receiving an SMS reminder about an upcoming webinar and a screenshot of an SMS drip sequence

Built to flex when the rules change

When laws change and licensing landscapes shift, your CRM should adapt with you. Nutshell’s custom fields, territory management, and multi-pipeline support let you reorganize operations without starting from scratch.

  • Custom compliance fields: Track licenses, certifications, and renewal deadlines for every client
  • Territory management: Assign and track leads by state, region, or regulatory market
  • Multi-pipeline support: Run separate workflows for different service lines or state markets
Nutshell CRM leads dashboard showing geographic map view of 206 business deals with contact details and pipeline metrics

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

🎉 No credit card required!

FAQs

  • 1. Can Nutshell help me track client licenses and compliance deadlines across multiple states?

    Yes. Nutshell’s custom fields let you create specific fields for license numbers, expiration dates, certification types, and compliance status for each record.

    Automated task reminders alert your team before renewal deadlines pass, and territory management lets you organize your entire client base by state market — so you can quickly filter for accounts with upcoming compliance milestones.

  • 2. Does Nutshell integrate with cannabis-specific software like Metrc or LeafLink?

    Nutshell doesn’t offer native integrations with Metrc or LeafLink, but you can connect them through Zapier or Nutshell’s open API.

    Most ancillary cannabis teams use Nutshell to manage contacts, deals, and communications while their compliance or inventory platform handles regulatory reporting—with Zapier automating data handoffs between the two so there’s no double entry.

  • 3. How long does it take to set up Nutshell for a cannabis business?

    Most small businesses get up and running in 2-4 weeks. You can start selling within days by syncing email, importing contacts, and setting up your pipeline. We offer free white-glove data importing and onboarding support to help you launch faster with zero risk.

  • 4. Why should I choose Nutshell over a cannabis-specific CRM?

    Nutshell offers better value for non-flower-touching businesses. You get powerful sales automation, built-in email marketing, and advanced reporting at a fraction of the cost of specialized CRMs. Plus, we’re easier to use and won’t become obsolete as regulations change across different states.

  • 5. Can Nutshell support multi-state cannabis operations?

    Absolutely. Nutshell’s territory management features let you organize operations by state, region, or postal code. You can auto-assign leads based on location, track performance across territories, and manage different sales processes for each state—all from one centralized platform.

  • 6. How can Nutshell help me market my cannabis business when paid advertising isn’t an option?

    Nutshell’s native email and SMS tools let you reach clients through the channels cannabis businesses can actually use.

    Segment campaigns by state market, service type, or deal stage, and set up automated drip sequences to nurture leads over time. Lead attribution reporting shows you which campaigns are generating revenue so you can double down on what works.

    Note: Nutshell SMS requires a subscription to Engagement Pro.

  • 7. How does Nutshell handle the long, unpredictable sales cycle common in B2B cannabis?

    Visual pipelines keep every deal visible when prospects go quiet. Automated sequences follow up on your behalf until a lead re-engages — and when they do, AI-powered timeline summaries get your rep caught up on the full account history in seconds. Automated follow-up reminders ensure your team always knows the right move to keep deals progressing.

Per user, per month

Not sure which plan fits? See the full breakdown or talk to one of our specialists.

Thousands of happy users can’t be wrong.

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