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Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

A CRM that keeps everything connected.

The easy-to-use CRM for car dealerships

Get up and running fast with an all-in-one platform built for car sales pros. Capture leads from every source, keep every deal moving, and stay in touch with buyers long after the sale—all in one simple platform.

Start 14-day free trial Book free demo

🎉 No credit card required!

Explore features

Sales and CRM, simplified

Every lead, client, and engagement is organized, automated, and tracked so your team can build relationships and bill more hours, not chase busywork.

 

Visual deal pipelines

See every deal’s stage at a glance, from first inquiry to signed contract.

Lead capture & routing

Automatically pull in leads from your website, listings, and social media.

Automation icon
Sales automation

Automate follow-up sequences so no test drive lead ever goes cold.

Complete buyer profiles

Track every interaction, vehicle interest, and conversation in one place.

Never let a hot lead go cold

Car buyers move fast — and so does the competition. Nutshell captures leads from every channel automatically and routes them to the right rep instantly, so your team is always first to respond.

From there, automated follow-up sequences keep buyers engaged throughout the entire consideration cycle — whether they’re a week away from buying or still three months out. No manual chasing. No leads slipping into a spreadsheet never to be seen again.

  • Multi-source lead capture: Web forms, listing sites, and social — all leads land in one place automatically
  • Automated lead routing: Every new inquiry assigned to the right rep the moment it comes in
  • Follow-up sequences: Automated emails and texts that keep buyers warm over days or weeks

Learn more about sales automation
 

 

Keep every deal moving toward close

Deals stall when there’s no clear next step. Nutshell’s visual deal pipeline gives your entire team a real-time view of every opportunity — what stage it’s in, what needs to happen next, and who owns it.

Build your pipeline to match your exact sales process, from first contact through test drive, negotiation, financing, and delivery. When a stage is completed, Nutshell automatically assigns the next task and advances the deal — so nothing sits still.

  • Visual deal pipeline: Kanban, list, and chart views of every active deal and its current stage
  • Task automation: Next steps assigned automatically each time a deal advances
  • Multi-pipeline support: Separate workflows for new vehicle, used vehicle, and fleet sales

Learn more about pipeline management
 

Turn one-time buyers into lifelong customers

The sale is just the beginning. Nutshell keeps your dealership top of mind with email and SMS campaigns that bring buyers back for trade-ins, service reminders, and referrals.

Every buyer profile stores the full history of their purchase, preferences, and past interactions — so when it’s time to reach out, your message is personal, timely, and relevant. Not a generic blast they’ll ignore.

  • Targeted campaigns: Segment buyers by vehicle type, purchase date, or customer profile
  • Trade-in outreach: Automated campaigns timed to peak trade-in windows for past buyers
  • Email & SMS: Reach buyers on whichever channel they actually respond to

Learn more about our marketing features
 

 

Nutshell quotes and invoices in-app view

Know exactly what’s driving your sales

Which lead source is closing the most deals? Which rep is converting the best? Which pipeline stage is losing the most buyers? Nutshell’s reporting and analytics answer all of it in real time.

Stop guessing where to invest your marketing budget or which part of the sales process needs attention. With real-time dashboards and customizable reports, your managers have the data they need to coach smarter, spend smarter, and close more.

  • Lead source attribution: Know which channels — website, listings, referrals — generate your most profitable buyers
  • Rep performance tracking: Monitor activity, conversion rates, and quota progress by salesperson
  • Pipeline analytics: Spot the stages where deals stall before they cost you closes

Learn more about reporting & analyticss
 

 

Connect with the tools your dealership already uses

Nutshell integrates with the software car dealerships rely on every day, so your customer data stays synced across all your systems and your team always has the full picture on every buyer.

Whether you’re syncing financial records from your accounting software, logging calls from your phone system, or pulling in appointments from your scheduling tool, Nutshell keeps everything connected without the manual data entry.

Browse all integrations
 

 

Helpful, human customer support

Award-winning support here for when you need us.

  • Free for everyone: Live chat support is available to all trials and active customers
  • Helpful support articles: Our knowledge base is filled with “how-tos” and guides to help with all of your questions
  • Monthly webinars: Covering how to set up and use specific features or processes in Nutshell

Learn more about our award-winning support
 

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

🎉 No credit card required!

🎉 Try free for 14 days, no credit card required 🎉 Free live support on every plan 🎉 No seat minimums or maximums
$13 Per user, per month

For individuals or small teams getting started.

2 hrs saved per month
$25 Per user, per month

For small teams that require more reporting power.

4 hrs saved per month
Most popular
$42 Per user, per month

For teams that need more pipelines and admin features

8 hrs saved per month
Best value
$59 Per user, per month

For businesses that require more customization and additional AI features

20 hrs saved per month
$79 Per user, per month

For businesses needing SSO, SQL, Scheduled phone support and more

30 hrs saved per month

Not sure which plan fits? See the full breakdown or talk to one of our specialists.

FAQs: How Nutshell works for the automotive industry

  • How can Nutshell help my dealership respond to leads faster than competitors?

    Nutshell’s automated lead routing, instant notifications, and simplified lead views help your sales team prioritize hot prospects immediately. With task automation and email tracking, reps spend less time on admin and more time closing deals—critical when speed determines who wins the sale.

  • Can we use Nutshell to manage leads and inventory across multiple dealership locations?

    Absolutely. Nutshell’s multi-location and channel partner features let you centralize lead management, sync customer data across all locations, and generate unified performance reports. Manage dealer groups effectively while giving each location independence in their pipelines and processes.

  • How do we organize and prioritize high-volume automotive leads to avoid losing deals?

    Nutshell’s “Hot Leads” feature flags high-priority prospects for immediate attention. Combine this with lead confidence scoring, custom tags, and advanced filtering to organize hundreds of daily leads. Your team stays focused on the best opportunities while nothing falls through the cracks.

  • Can Nutshell track the entire customer lifecycle from test drive to trade-in and service follow-ups?

    Yes. Nutshell tracks every touchpoint—initial inquiry, test drive appointment, purchase, and ongoing service needs. Built-in timeline views show complete customer history, while automated follow-up sequences ensure test drive attendees and trade-in candidates stay engaged throughout their journey.

  • How quickly can our sales team get productive with Nutshell without extensive training?

    Most teams are productive within days. Nutshell’s intuitive interface requires minimal training—our customers consistently cite ease of use as a key advantage. Combined with live support and guided onboarding, your sales reps spend less time learning and more time selling right away.

Thousands of happy users can’t be wrong.

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