“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Choosing the right CRM is crucial for your business. Explore why Nutshell is the right CRM over Copper. Nutshell’s standout features include:
Nutshell wins on price and built-in email marketing. Copper wins if your entire team lives inside Google Workspace and never opens Outlook or Microsoft 365. For a 5–50 person B2B sales team that wants CRM and email marketing under one login, Nutshell’s Pro plan costs $17 less per user each month than Copper’s comparable tier, which adds up to more than $2,000 a year for a 10-person team.
Here’s how the two platforms stack up on the details that actually affect a growing sales team’s budget and day-to-day work.
Starting price (annual)
Price with automation (annual)
Email marketing included
Contact limit
Implementation time
G2 Quality of Support
G2 Ease of Use
Free trial
Migration support
Native integrations beyond Google
$13/user/month (Foundation)
$42/user/month (Pro)
Built into every plan (150 free sends/mo)
Unlimited on every plan
Days, with free onboarding data import
8.7/10
8.7/10
14 days, no credit card required
Free white-glove data import during onboarding
Google Workspace, Microsoft 365, Slack, and QuickBooks
$23/user/month (Basic)
$59/user/month (Professional)
Not included until Professional tier
2,500 (Basic), 15,000 (Professional), unlimited (Business)
Reviewers report a steep learning curve and tedious imports
8.6/10
9.1/10
14 days, no credit card required
CSV export only
Built primarily for Google Workspace
Feature lists only tell you what exists. Here’s what actually happens inside each platform during three situations a growing sales team runs into every week.
In Nutshell, a rep can build an email sequence right inside a lead’s timeline, then let it fire automatically as the lead moves through the pipeline. There’s no separate email tool to manage and no waiting on IT to configure an integration first.
Copper does not offer this out of the box. One Capterra reviewer, a COO at a professional training company, wrote that Copper has “no automating of drip email campaigns” and gives “no reports that give you any insights into how your email is performing.” Another reviewer, a CEO in the same industry, said Copper “has completely abandoned” email tracking despite still advertising it on its site.
Nutshell prevents duplicate records automatically and lets any rep update an existing record in a couple of clicks, so the database stays accurate as headcount grows from five people to fifty.
Copper reviewers describe the opposite experience. A COO on Capterra said imports end up with “tons of duplicates” that have to be fixed by exporting to Excel, and a specialist in investor relations noted that Copper “restricts the ability to analyze” because not all fields can be included in reports
Nutshell syncs two-way with both Google Workspace and Microsoft 365, so a mixed team, half on Gmail and half on Outlook, works from the same CRM without anyone changing how they check email.
Copper was built for Google Workspace first, and it shows. A Capterra reviewer who evaluated both tools said Copper “didn’t integrate the way we wanted with Outlook,” which matters for any B2B team that isn’t fully bought into Google.
For a 10-person team paying annually, Nutshell’s Pro plan runs $5,040 a year. Copper’s Professional plan, the tier where bulk email and workflow automation actually turn on, runs $7,080 a year for the same ten seats. That’s a difference of $2,040 a year before either team sends a single marketing email.
The gap grows if the team’s contact list passes 15,000 records. Copper caps Professional at that number and pushes teams into its Business tier at $99/user/month annually, which brings the 10-person cost to $11,880 a year. Nutshell keeps CRM contacts unlimited on every plan, so a growing database never forces an upgrade on its own.
CRM contacts are the people and companies stored in your pipeline, and it’s separate from email marketing. Nutshell’s email tool runs on its own smaller count of marketable contacts, with 150 free sends a month included through the Marketing Foundation plan that comes with every Sales subscription. Once a team’s list grows past that free volume, sending to more contacts costs extra, starting at $5 a month, the same way list size drives price on most email platforms.
Nutshell is best for a 5 to 50 person B2B sales team that wants CRM and email marketing in one subscription, without a contact ceiling. It’s also the better fit for any team that uses Microsoft 365 alongside or instead of Google Workspace.
Copper is best for a small team that lives entirely inside Gmail and Google Calendar and wants a CRM that feels like a natural extension of those tools. Copper edges out Nutshell on G2’s Ease of Use score (9.1 vs. 8.7), and teams that never touch Outlook or Microsoft 365 will feel that polish.
To compare all of Nutshell’s Sales plans, go to our pricing page and click “compare all plans”.
Matthew W. SafetySync
Kevin E. TrustWorkz, Inc.
Steven S. Blommerang
Michelle M. Statewide Aquastore, In
Alan P. Skytop Business Loans
Your contacts, deals, notes, and email history move over automatically through Nutshell’s Import2 partnership, no manual CSV upload required. Pipelines and custom fields need a quick rebuild to match how your team sells, and so does your automation, since none of that transfers between platforms.
Most teams are fully comfortable with Nutshell inside their first month. Migration support is free on every plan and handled by the same live team you’ll use once you’re up and running.
Nutshell is the better CRM for B2B sales teams of 5 to 50 people who use a mix of Google and Microsoft tools and want built-in email marketing without paying for a second platform. Copper is the better CRM for small teams that live entirely inside Google Workspace and don’t need much beyond basic contact and deal tracking. Teams that outgrow Copper’s 15,000-contact ceiling on its Professional plan, or that run into its non-refundable annual contracts, tend to move to Nutshell for unlimited contacts and month-to-month flexibility.
“Copper did not meet our needs. It was harder to use, more expensive, and didn’t integrate the way we wanted with Outlook.”
Yes, at every tier that includes comparable features. Nutshell’s Pro plan costs $42 per user per month billed annually, versus $59 per user per month for Copper’s Professional plan, the tier where Copper turns on bulk email and workflow automation. For a 10-person team, that’s a difference of $2,040 a year.
Yes. Export contacts and deals from Copper as a CSV file, and Nutshell’s team will help map that data into your new account for free during onboarding. Most teams finish the move within days.
Nutshell is designed to run without an IT department or a paid admin, and most teams are selling out of it within days of signing up. Copper reviewers on Capterra describe a steeper learning curve, particularly around importing existing data and mapping it into the right pipeline.
Yes. Every Nutshell plan, including the entry-level Foundation tier, includes web chat, a form builder, landing pages, and email marketing tools, with 150 free sends a month built in through the Marketing Foundation plan. Copper doesn’t turn on bulk email until its Professional tier, which costs more than double Nutshell’s starting price. Nutshell’s email volume scales beyond that free amount too, starting at $5 a month, but the tools themselves never require a second platform or a higher CRM tier.
Nutshell is the better fit. It syncs two-way with both Google Workspace and Microsoft 365, so a team split between Gmail and Outlook works from one CRM. Copper was built around Google Workspace, and a Nutshell reviewer who evaluated both said Copper didn’t integrate the way she wanted with Outlook.
Find out more about our affordable plans, packed with the features your business needs.
