Nutshell is super user-friendly and intuitive

I would highly recommend Nutshell

Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

A comprehensive CRM comparison

Nutshell vs. Close CRM

Choosing the right CRM for your company can streamline your sales process and revolutionize your relationships. Discover why Nutshell is the best alternative to Close CRM. Nutshell beats out Close CRM with its:

  • All-in-one CRM and email marketing functionality
  • Advanced sales automation to put time-wasting tasks on autopilot
  • Multiple pipelines for better sales tracking
  • Customization options so you can make your CRM work for you
  • Unlimited data storage to help your business grow

What is Close CRM?

Founded in 2013, Close CRM is a sales and contact management software with features like email and calendar integration, in-app calling, and automated outreach.

The biggest issue with Close CRM is that it reserves essential CRM features for its highest-paying customers. If you want features like multiple pipelines, advanced sales automation, and email marketing features, you have to pay at least $299 per user. And Close CRM restricts data storage, forcing growing companies into more expensive tiers.

The number one customer complaint about Close CRM is its lack of features and automation.

What is Nutshell?

Nutshell is an award-winning CRM platform that finds the sweet spot between user-friendly design and hard-working features. Powerful enough to support any element of your business and simple enough to implement without a paid admin or IT department, Nutshell is favored among small to medium-sized companies who know better than to settle for less. Furthermore, according to customer reviews, Nutshell’s features often outshine those of its competitors in terms of both usability and comprehensiveness.

Nutshell is dedicated to helping businesses grow their revenue and solving the most critical challenge of sales and marketing software: motivating teams to use it. We’re passionate about our customers’ success and love finding new ways to take the frustrations out of selling.

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Nutshell vs. Close CRM comparison

If you’re searching for an easy-to-use CRM, you may have encountered Close CRM. But with its lack of essential CRM features and arbitrary limits, is it really the best option for your business?

Nutshell offers multiple pipelines, advanced sales automation, email marketing tools, and unlimited data storage—All in a user-friendly interface and for a transparent and affordable price.

Consider how Nutshell vs. Close CRM compare:

Email Marketing

Your sales team has the best chance of success when your marketing team is feeding them high-quality leads. And when your sales and marketing data live on the same platform, it’s easy to create highly targeted marketing audiences to target the right people at the right time.

Nutshell works hand-in-hand with Nutshell Campaigns, our built-in email marketing tool that works seamlessly with your CRM data. You can set up multi-email drip sequences to send automatically to specific leads once they enter a stage in your pipeline. With A/B testing, an AI writing assistant, and email reporting, Nutshell makes it easy to optimize your marketing outreach.

If you want to try out Nutshell Campaigns, you can send up to 150 emails per month for absolutely free!

Close CRM doesn’t have any of those email marketing features. Customers can only create five email drip sequences, limiting their ability to customize messages to prospects. Users also can’t send personal email sequences or create email campaigns, leaving them without a complete picture of their customer relationships.

Sales automation

Some essential sales and contact management tasks, like moving a lead further down your pipeline or assigning leads to the right sales reps, can take too much time from your team’s work week. Sales automation ensures that everything gets done right in a fraction of the time.

Nutshell’s sales automation features let you put tasks like pipeline distribution, lead assignment, lead advancement, and task reminders on autopilot. And as the best Next-Action Selling CRM, Nutshell lets you provide your team with sales guidance to optimize your sales process.

With Close CRM, customers can only automate task reminders. You’ll have to move leads through your pipeline manually, assign leads to sales reps, distribute leads to the right pipeline, and guide your team through the sales cycle.

Pipeline management

Nutshell Pro lets you create up to five fully customizable pipelines, so you can customize your approach to your leads based on the product they’re interested in or your sales processes. With four pipeline views, including list, board, map, and chart view, your team can see their leads in any way that works best for them. Plus, every Nutshell tier comes with unlimited contact and data storage!

Close CRM’s Startup plan only comes with a single pipeline, so you have to work all your leads through the same process. Teams can only see their leads in two ways: list view and board view. And with strict limits on how many leads and contacts you can store, Close CRM limits your company’s ability to grow.

Customization options

Customization is critical for making your software work for your team. Too much and the platform can become difficult to use—too little and it won’t get used at all.

Nutshell’s customization options make it easier, not harder, for your team to get more done. You can create unlimited custom activity types and email templates to ensure your CRM tracks every action that matters to your business. Design personal email sequences to automate your personalized outreach, unlimited email drip sequences, custom reports, customized web forms, and more.

But Close CRM? They impose limitations on their customers’ ability to customize their CRM. Close CRM Startup customers have limits on the number of drip sequences and email templates they can create, and they don’t get features like custom reporting, activity types, web forms, or personal email sequences.

Nutshell: A great Close CRM alternative

  • All-in-one CRM and email marketing power: Nutshell works seamlessly with Nutshell Campaigns, our email marketing platform that gives you the power to automate multi-email drip sequences, professional newsletters, email A/B testing, and more.
  • Intuitive sales automation: We know your team’s time is valuable, which is why Nutshell lets you automate as many processes as possible so you can focus on growing your business. Provide team guidance, automate email sending, streamline lead management, and more!
  • Easy lead tracking: Nutshell Pro offers multiple customizable sales pipelines, so your team has high visibility into all your prospects and knows exactly what to do next to advance them toward a sale. Nutshell also offers multiple pipeline views so you can see at a glance where your leads are in your funnel and quickly drag them to the next stage when needed. And with our Hot leads feature, you can prioritize the leads that are most valuable to you.
  • Advanced email marketing: Drive high-quality leads to your sales team with Nutshell Campaigns. Design, optimize, and send professional email broadcasts, newsletters, and drip sequences to ensure the right message reaches your audience at the right time.
  • Ease of use: We’ve designed our CRM to be simple enough for any user and sophisticated enough for any business, with the ability to create your own reports, design beautiful web forms and landing pages, add custom fields, and so much more.
  • Committed customer support: We offer free email, live chat, and data import assistance to all our customers, and our knowledgeable support team is here to help you get the most out of Nutshell.

Constructing a Better Nutshell Experience

We listen to and anticipate the needs of our customers to provide a user-friendly and affordable CRM filled with valuable features.

We regularly add new features and update our software to provide superior service including:

  • AppConnect to connect your CRM data with the apps you already use
  • Scheduler to simplify meeting planning and appointments
  • PeopleIQ to automatically tracks visitors to your website and their company data
  • And many more

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Nutshell vs. Close CRM, head-to-head

Comparisons based on similarly priced packages (Nutshell Pro and Close CRM Startup)


    $42 per month billed annually,
    $49 per month billed monthly

    $49 per month billed annually,
    $59 per month billed monthly

  • SALES AUTOMATION Streamline your team’s tasks with Nutshell’s automations, including pipeline distribution, lead assignment, lead advancement, task reminders, and team guidance.


    Only task reminders



    Only 25,000 leads and 50,000 contacts

  • IN-APP PHONE DIALING AND RECORDING Integrate with your phone system or preferred communication platform and call from within Nutshell.

    Free and unlimited

    Calls are charged per minute and phones monthly, with call recordings only saved for seven days


    Up to 5 fully customizable pipelines to better track different products or sales processes


  • PIPELINE MANAGEMENT FEATURES Flexibility for teams who have multiple processes or to use for other objectives such as Customer Retention or Customer Success.

    Drag-and-drop board, list view, map view, chart view

    Only list and board view

  • CUSTOM ACTIVITY TYPES Customize the activities your team can report on in Nutshell.





    Limited to 25

  • NATIVE EMAIL INTEGRATIONS Sync your email with Nutshell to send and receive messages from inside your CRM.

    Yes! Sync your Gmail, Outlook, Office 365, or email account from another provider with Nutshell


  • PERSONAL EMAIL SEQUENCES Create and schedule one-on-one sales drips that are more likely to capture attention. Nutshell triggers a sales sequence at the pipeline stage of your choice, remembers the follow-up for you so that valuable prospects don’t float away, and stops the sequence as soon as they reply.

    Yes! Nutshell lets you automate your outreach with personal email sequences, which are customizable for your needs.


  • MARKETING EMAILS AND DRIP SEQUENCES Create and schedule one-on-one sales drips that are more likely to capture attention. Nutshell triggers a sales sequence at the pipeline stage of your choice, remembers the follow-up for you so that valuable prospects don’t float away, and stops the sequence as soon as they reply.

    Can send 150 emails per month for free; additional charge per contact above the limit (Paid plans starting at $5 for 100 contacts)

    Limited to five drip sequences

  • CUSTOMIZABLE, EMBEDDABLE WEB FORMS Use our drag-and-drop editor to design simple web forms that capture customer information and automatically create new contacts and leads.

    Yes; Nutshell forms are fully customizable, from title text and images to the fields you provide for website visitors to fill out.


  • EASY TO CUSTOMIZE YOURSELF Most CRMs offer some degree of customization. The question is, what do you really need to change to suit your team’s needs—and how easy is it to accomplish without coding?

    Yes—Nutshell is famous for its intuitive design, so you can fit Nutshell to your team’s needs without having to pay for someone to do it for you

    No—customization options are limited

  • INTEGRATES WITH THIRD-PARTY BUSINESS SOFTWARE Nutshell offers dozens of native integrations, including a native QuickBooks integration, along with thousands more accessible through Zapier.



  • SALES REPORTING AND ANALYTICS Having an easy-to-use CRM increases adoption among your team and makes it easier to accomplish all your mission-critical tasks.

    Yes! Leads and sales reports, plus forecasts, losses, activities, funnels, attribution, custom reports, and more!

    No custom reports or team productivity reports

  • FREE WHITE GLOVE DATA IMPORTS Importing your data accurately into your CRM is critical for getting up and running. And if you’re running into difficulties, it’s great to have free expert help.

    Yes—you can get all your data uploaded to your CRM during onboarding – for absolutely free


  • LIVE CUSTOMER SUPPORT Email and live chat, available on Monday-Friday from 7:30am to 10:30pm Eastern time (excluding holidays).



  • FREE IPHONE/ANDROID APPS Included mobile app from the App Store or Google Play to access the power of Nutshell anywhere.


    Only iOS

  • MOBILE BUSINESS CARD SCANNER Nutshell’s business card scanner is lightweight and built into the Nutshell mobile app.



Available Add-ons


  • Campaigns – Email Marketing in your CRM
  • PeopleIQ – Identify Organizations & People on your website
  • Revenue Booster – Online scheduling software & more
  • CompetitorIQ – Online Competitor Tracking Software
  • AppConnect – Tech & Application integration assistance
  • Landing Pages — Create and host branded landing pages on your website

Easy to Use. Easy to Sell. That’s Nutshell.

Try our Close CRM alternative

When you’re ready to level up your CRM with high-powered automation, pipeline management, and email marketing features. Start with our 14-day free trial, and we’ll help you grow from there!

Start your
14-day free trial today!

No credit card required
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Awesome service. The White Glove Important service convinced me to roll this out to my entire company.

Steve K. Speedwagon Properties

A perfect system that meets all our requirements; Flexible and easy to customize.


Nutshell—somehow—made me *want* to use a CRM again. Might be a first.

Lisa L. Generations Now LLC

Nutshell gives us insights into our business through their reporting, and the CRM is easy fr our sales and onboarding teams to use. I highly recommend them for a growing Saas.

Brian S. Testimonial Tree

Your customer service is hands-down the best I’ve seen in a long time. It is greatly appreciated. Keep up the good work!

Ryan M. Reichel Insulation

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