Timing matters. When a lead visits your pricing page, checks out a key feature, or explores a high-intent product page, that moment tells a story about where they are in their buying, or customer, journey.
With advanced marketing automations in Nutshell, you can turn those moments into immediate, relevant action—automatically.
Page-based marketing automations let you trigger sales and marketing workflows when a known lead visits a specific page on your website. Whether that means alerting a sales rep, starting a targeted email sequence, or adding someone to a high-intent audience, Nutshell helps you meet interest with action.
Why are advanced marketing automations important?
Website visits are one of the clearest signals of buyer intent, but they’re often underused. Without automation, those signals can be easy to miss, delayed, or disconnected from your follow-up efforts.
Advanced marketing automations connect on-site behavior directly to sales and marketing action, helping teams:
Respond while interest is fresh
Deliver more relevant follow-ups
Prioritize the right leads at the right time
The result? Faster responses, more meaningful engagement, and fewer missed opportunities.
How do page-based marketing automations work?
Page-based marketing automations are built around a simple idea: when a lead visits a specific page, Nutshell can automatically take action to keep the deal moving forward.
You choose the pages that matter most—like pricing pages, feature pages, or signup pages—and decide what should happen when someone visits them. Actions that can be automated include:
Adding a tag to a personÂ
Adding a person to an audienceÂ
Removing a person from an audience
Adding a person to an email drip sequence
Creating a new lead for the person
From there, Nutshell handles the rest, triggering the right actions (even multiple actions per page) behind the scenes so your team doesn’t have to manually monitor website activity.
It’s designed to be flexible, easy to manage, and powerful enough to support both sales and marketing use cases without adding complexity to your workflow.
What are some realistic business use cases for page-based marketing automations?
Here are a few ways teams across industries can use page-based marketing automations to meet interest with action:
B2B SaaS teams
Notify a sales rep when a lead visits your pricing or enterprise feature pages
Automatically enroll prospects in a product education drip after they explore a specific feature – or – notify your sales team of a hot lead
Professional services
Add leads to a high-intent audience after they visit your services or consultation pages
Trigger a personalized follow-up email when someone reviews a key service offering
Home services businesses
Automatically send a personal email sequence when current customer visits your scheduling page but doesn’t schedule
Alert your support team when a returning customer revisits FAQ or support pages
Agencies and consultancies
Track when prospects revisit proposal or case study pages
Prioritize outreach based on recent on-site engagement
How do I get started with advanced marketing automations?
Advanced marketing automations are available to Nutshell customers on Pro, Business, and Enterprise plans.
You’ll find advanced marketing automations within Marketing > Website > Automations in Nutshell. See our marketing automations support article for more details.
If you’re already using marketing automations, you can start adding page-based triggers right away. If you’re new to marketing automations, Nutshell makes it easy to get started and build workflows that fit your team’s goals.
Turn interest into action with marketing automations
When leads raise their hand by visiting important pages, timing and relevance make all the difference.
With advanced marketing automations, Nutshell helps you respond faster, personalize follow-ups, and focus your team’s energy where it matters most—without adding extra work.
If you have questions or want help getting started, our support team is always here to help. Try advanced marketing automations today and start catching new leads early.
Meet Intent With Immediate Action Using Page-Based Marketing Automations
Page-based marketing automations let you turn real-time page visits into automatic outreach. Set up your page-based marketing automations today.
