Episode #6: Medical Devices and Cash Flow Challenges With Gina Adams
-
Last updated on: May 7, 2026
Cash flow is something that all founders have to figure out in order to get their businesses on strong footing. But even experienced entrepreneurs can be thrown off-course by unexpected expenses or lower-than-expected orders.
On the season finale of Someone’s Gotta Make It, we talk to Wareologie Founder & CEO Gina Adams, who has learned plenty of cash flow lessons the hard way while designing and selling medical equipment and adaptive devices.
What do you need to know about cash flow before starting a business of your own? What are the common landmines that often surprise inexperienced owners? If you’re early in your journey as a business founder, Gina’s advice could save you a lot of emotional anguish.
Plus: What it’s like to get an angry memo from the White House.
////////
Read the episode transcript here
Related: Measuring the Impact of a CRM System on Business Revenue
BACK TO TOPWritten by
Ben Goldstein Former VP of Marketing, NutshellReady to try
Nutshell for Free?Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.
Best CRM Reporting Software: Definition, Types, Benefits, and Top Solutions Compared
Published on: November 10, 2022Sales Performance Reviews: 9 Tips to Make Them Valuable
Published on: November 10, 2022Highly Effective Strategies for Elevating Sales Team Performance
Published on: November 10, 2022What Are the Top 3 Go-To-Market Strategies?
Published on: November 10, 2022Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!
- Product
- Nutshell Overview
CRM & Sales
Our powerful and easy-to-use flagship product.Marketing
Email marketing, forms, landing pages, and more.Engagement
Webchat, SMS, WhatsApp & more in your Omni-Channel Inbox.Prospecting
Prospect for new leads and new contacts in your CRM.Quotes & Invoices
Quickly create quotes & invoices in your CRM.
AI
See why Nutshell is the leading AI CRM.Integrations
Connect to Google/Microsoft and over 5,000 Apps.
ReportingCreate reports and forecasts in an instant.CRM Advisor
Get a dedicated point of contact to get the most out of Nutshell.Partner Marketplace
Find trusted partners to help optimize your Nutshell CRM.
- Pricing
Nutshell AI
- Resources
- Contact Us
Contact Sales
Send us your questions or book a 1-on-1 demo.Join a Demo
Join a group demo for a general overview of Nutshell.
Contact Support
Contact our support team via live chat in app or via email.Become a Partner
Refer businesses to Nutshell & earn commissions.
Contact Marketing
Questions about our website or our marketing opportunities?Careers
Join our growing team! See current openings.