Integrate Mailchimp With Nutshell
Integrate Nutshell with Mailchimp to automate your email marketing and deliver the right messages to your prospects at the right time.
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations work together to win more deals. With our native Mailchimp CRM integration, your Nutshell contacts are automatically imported to Mailchimp and subscribed/unsubscribed to your email marketing campaigns depending on where they are in your sales process.
A note from the Nutshell Team
Nutshell offers a native email marketing automation tool that connects directly to your CRM data. With Email marketing, you can design beautiful marketing emails, create custom audiences in a snap, and instantly see who’s engaging with your messages all directly out of Nutshell, so there’s no need to pay for and integrate a separate email marketing tool. Learn more about Nutshell’s Email Marketing.
Benefits of Mailchimp CRM integrations
Save time: Stop wasting hours of your life transferring new contacts to Mailchimp and managing your subscriber lists. Set up our Mailchimp CRM integration in one click, and establish simple rules for campaign subscriptions that will trigger automatically.
Nurture your prospects: What do your buyers need at any given moment? Helpful content from a marketing newsletter? An onboarding drip to get new customers set up for success? Nutshell’s Mailchimp integration ensures that the most relevant information hits your contacts’ inboxes when they need it.
What Mailchimp CRM integration does
Nutshell adds contacts to your Mailchimp account and automates when leads are added and removed from different lists.
Nutshell-Mailchimp CRM integration requirements
To set up your Nutshell CRM software so that it integrates with Mailchimp, you must have a Nutshell account and a Mailchimp account (starting at no cost).
Frequently asked questions
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1. Do I need a specific Nutshell plan to integrate with Mailchimp?
No. Mailchimp integration is available with all Nutshell subscription plans—Foundation, Growth, Pro, Business, and Enterprise. There are no plan restrictions, so every Nutshell user can connect to Mailchimp and automate email marketing.
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2. Does the Nutshell-Mailchimp integration involve additional costs?
Nutshell’s Mailchimp integration is included free with your subscription. Mailchimp offers a free starter plan, so you can begin automating without additional costs. You only pay for Mailchimp if you upgrade to a paid plan for more features.
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3. What data syncs between Nutshell and Mailchimp, and how is it automated?
Nutshell automatically adds your contacts to Mailchimp and manages list subscriptions based on where leads are in your sales pipeline. You set rules so leads are added to specific campaigns at certain pipeline stages and removed when they progress, creating automated nurture sequences.
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4. Can I customize when leads are added or removed from Mailchimp campaigns?
Yes! Set up automation so leads enter email campaigns at specific pipeline stages and exit at others. You can also overlap subscriptions—adding leads to both a newsletter and onboarding drip simultaneously. This ensures prospects receive the right message at the right time in their buyer journey.
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5. Does Nutshell have its own built-in email marketing tool as an alternative to Mailchimp?
Yes! Nutshell offers a native email marketing automation tool built directly into your CRM. Design beautiful emails, create audiences, and track engagement without leaving Nutshell—no separate integration needed. However, Mailchimp integration is available if you prefer that platform.
