Integrate Reply With Nutshell
Create new leads in Nutshell based on replies from Reply.
Nutshell is an all-in-one CRM and email marketing platform that helps B2B organizations work together to win more deals. Reply makes emailing your contacts automatic while remaining personal. With this integration, Zapier automatically creates new leads in Nutshell when you receive replies from your Reply contacts.
A note from the Nutshell Team
Nutshell offers a native email marketing automation tool that connects directly to your CRM data. With Nutshell Campaigns, you can design beautiful marketing emails, create custom audiences in a snap, and instantly see who’s engaging with your messages all directly out of Nutshell, so there’s no need to pay for and integrate a separate email marketing tool.
Benefits
Save time: Spend less of your day doing manual data entry and importing/exporting contacts.
Requirements
You need a Nutshell account, a Reply account (starting at $70 per user, per month), and a Zapier account (starting at no cost).
How to get started
This integration is powered by Zapier – set it up with your Zapier account.
There may be solutions for alternative applications available through our AppConnect Marketplace. Feel free to contact our team with any questions.
Frequently asked questions
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1. How does Reply integrate with Nutshell, and what data syncs between them?
Reply integrates with Nutshell through native connection, Zapier, or BCC forwarding. When you set up the integration, emails sent through Reply automatically log to Nutshell leads, and new contacts created in Nutshell can be pushed to Reply campaigns. This keeps your outreach activities and prospect interactions synchronized without manual data entry, so your entire sales process stays organized in one place.
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2. Can I automate email sequences in Reply and track responses in Nutshell?
Yes. Reply automates multi-channel sequences (email, LinkedIn, calls, SMS) with AI-powered personalization and follow-ups. When prospects reply or engage, Reply’s AI categorizes responses as interested, not interested, not now, or do not contact. These interactions and categorizations automatically sync to Nutshell, so your team sees real-time engagement data without leaving your CRM.
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3. Does Reply replace Nutshell’s email automation, or should I use both?
Both serve different purposes. Nutshell’s email automation focuses on marketing campaigns and CRM-based workflows. Reply specializes in personalized cold outreach, multi-channel sequencing, and AI-driven prospect engagement at scale. Use Nutshell for campaign nurturing; use Reply for targeted prospecting and cold email sequences that need advanced personalization and engagement tracking.
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4. What AI features does Reply offer that help improve email response rates?
Reply uses machine learning trained on 10 million emails to optimize your campaigns. Its AI provides real-time email quality checks (subject length, word count, questions, tone, reading level), suggests optimal send times, recommends follow-up actions based on prospect behavior, and automatically categorizes replies with 90% accuracy. These features help you craft emails more likely to get opens and responses.
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5. Does Reply work with other CRMs, or is it Nutshell-exclusive?
Reply integrates with multiple CRMs including HubSpot, Salesforce, Pipedrive, Close.io, and Zendesk Sell, plus Zapier for custom workflows. It’s not Nutshell-exclusive—you can use Reply with any CRM. However, when paired with Nutshell, Reply’s multi-channel outreach combined with Nutshell’s pipeline management creates a complete sales engagement and management system.
