William Craig

William Craig is Founder & CEO of WebFX, a digital marketing agency that has generated $10+ billion in measurable revenue for clients. With 30 years in digital marketing, he pioneered the “revenue acceleration” methodology—a framework for integrated, defensible growth. An MIT Sloan EMP graduate and WordPress core contributor (6 released versions), William brings technical innovation and business strategy together. He’s also CEO of Nutshell, a leading CRM and email marketing platform acquired by WebFX in 2022. His thought leadership appears regularly in Forbes (weekly contributor since 2014), Entrepreneur, Fortune, and beyond.

William Craig didn’t set out to build one of North America’s fastest-growing digital agencies. He started in a dorm room at Shippensburg University in 1996, building websites for spare cash between classes. His first client paid him $900 for a flat-file database. The second paid $500 for a portfolio site. By the time he graduated, he had a partner, a business model, and a vision.

That vision, what he would later formalize as the “revenue acceleration” philosophy, centered on the radical idea of measuring marketing in terms of client revenue growth, not clicks or impressions.

Today, that philosophy underpins WebFX’s approach. The company has grown to 750+ employees, delivered results for thousands of clients across every industry, maintained a 91% client retention rate, and generated $10 billion in documented revenue for clients. WebFX has earned Inc. 5000 recognition 10 times and was named the #1 SEO agency globally by Clutch.

In 2022, WebFX acquired Nutshell, one of the leading CRM and email marketing platforms. Now, as CEO of both companies, he’s architecting RevenueCloudFX, a proprietary platform that integrates marketing, sales, and customer success into a unified revenue engine.

His thinking draws from diverse experience: IT roles at the University of Pittsburgh and SAIC, an Entrepreneurial Masters degree from MIT Sloan, and decades of hands-on scaling. He’s contributed to WordPress core (6 released versions), mentored hundreds of entrepreneurs, and published consistently across Forbes, Entrepreneur, and Fortune.

Whether the topic is SEO strategy, organizational scaling, hiring for culture, or the future of marketing technology, William brings both technical depth and business acumen. His mission remains unchanged from that dorm room in 1996: help businesses grow in ways that matter.

Building & Scaling Organizations

Building from a dorm room to a 750-person, PE-backed company requires more than good ideas. It requires consistent hiring philosophy, cultural values, and willingness to evolve. William’s writings on leadership, hiring, and organizational culture pull from three decades of real scaling experience.

• Why You Should Hire For Curiosity
• 3 Tools to Encourage Knowledge Sharing At Your Company
• Happy or Not, U.S. Employees Are Restless. Use These 3 Tactics to Keep Them.
• William Craig on Job Invention in PA (Video)
• WebpageFX Founders Named 2010 Entrepreneurs of the Year (Video)

Leadership & Building Excellence

These articles pull from William’s experience scaling WebFX, raising PE capital, acquiring strategic assets, and leading through market shifts. They’re written for founders, executives, and business leaders who understand that business is personal.

• 4 Better Ways to Showcase Testimonials for Your Business
• Should Millennial Entrepreneurs Start a Business or Just Buy a Business?
• It’s Officially Ridiculous for CEOs to Not Have a Social Presence
• Most Grads Say College Taught Them Few Critical Thinking Skills

William publishes across multiple platforms to reach different audiences:

• Forbes (weekly contributor since 2014) – Executive/investor audience
• Entrepreneur (contributor since 2015) – Small business/founder audience
• Fortune – Broader business/culture audience
• WebFX Blog – Tactical/practitioner audience

Featured Third-Party Publications

Across the southcentral PA region, William is committed to both people and the community by creating new career opportunities, team development, and innovation in the digital marketing space.

• Creating Jobs in Harrisburg: Governor Shapiro Secures $10.7 Million Investment from WebFX to Expand Operations, Create 100 New Tech Jobs
• Digital marketing firm makes $10.7 million investment in Harrisburg
• Central Penn Business Journal: William Craig
• WebFX Acquires CRM and Email Marketing Platform Nutshell to Drive the Revenue Growth of Small Businesses

Companies Founded/Led

• WebFX (Founder & CEO, 1996-Present) – Digital marketing agency; 750+ employees; $10B+ client revenue; PE-backed
• Nutshell (CEO, 2022-Present) – Acquired by WebFX; leading CRM and email marketing platform; integrated with RevenueCloudFX
• Craig Web Design / WebpageFX / WebFX – Name evolution of primary company (rebranded 2018 to reflect expanded service ecosystem)

Education

• Entrepreneurial Masters Program (EMP), MIT Sloan (2017-2019)
• Executive Leadership Training Program, Penn State University (2012-2013)
• MSIS (Master of Science in Information Systems), University of Pittsburgh (2000-2002)
• BSBA (Bachelor of Science in Business Administration), Shippensburg University (1996-2000)
• Advanced technical education: Scientific computing, information architecture, financial systems

Speaking & Conference Presence

• Keynote speaker on digital marketing, business scaling, job creation
• Conference presentations: 16+ on topics including SEO, content marketing, conversion optimization, digital strategy
• Industry association involvement: Various speaking engagements at digital marketing conferences

Recognition & Awards

• Inc. 5000: WebFX named 10-time Fastest Growing Company
• Best Place to Work: 6-time Pennsylvania’s #1 Medium Employer
• Clutch: Named #1 SEO Agency globally; Top 29 of 1,000 agencies on Clutch List
• NPS Score: 78 (vs. industry average 16)
• Client Retention: 91% (vs. industry average 50%)
• Client Satisfaction: 93% (vs. industry average 72%)

Connect with William on LinkedIn.