Integrate Google Ads With Nutshell
Integrating Nutshell and Google Ads simplifies and streamlines the management of your leads. This integration automatically adds new leads or contacts to Nutshell when new leads are created in Google Ads.
Nutshell is an all-in-one CRM and sales automation platform that helps businesses work more efficiently and effectively. Google Ads is an advertising platform that allows businesses to display ads on Google’s search engine and other sites.
Google Ads CRM Integration Benefits:
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- Streamline campaign management: Our integration with Google Ads eliminates the need for manual data entry and saves time by automatically syncing your Google Ads data with your Nutshell CRM account.
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- Effective lead tracking: With Nutshell tracking your campaign data, you will have a complete view of the customer journey and get insights into lead quality, allowing you to optimize your campaigns and target the right leads at the right time.
How to get started
This integration is powered by Zapier – set it up with your Zapier account.
There may be solutions for alternative applications available through our AppConnect Marketplace. Feel free to contact our team with any questions.
Frequently asked questions
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1. Do I need a specific Nutshell plan to integrate Google Ads?
Nope! The Google Ads integration works with all Nutshell plans—Foundation, Pro, PowerAI, and Enterprise. Whether you’re running a single campaign or managing multiple ad accounts, you can connect Google Ads and start tracking leads right away. Just set it up through our integrations marketplace.
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2. Does the Google Ads-Nutshell integration involve additional costs?
No additional costs beyond Nutshell! The integration is included free with all subscriptions. You’ll keep paying for your Google Ads campaigns themselves, of course, but the connection between Google Ads and Nutshell won’t cost you anything extra. The integration is powered by our App Marketplace.
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3. What data syncs between Google Ads and Nutshell?
When someone clicks on your Google Ad and submits a form, that lead automatically gets added to Nutshell with all their information. You’ll see which ad campaign, keyword, and ad group each lead came from, giving you complete visibility into your ad performance and lead quality directly in your CRM.
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4. How does this help me understand my Google Ads performance?
Instead of just tracking clicks in Google Ads, you can now see which campaigns actually convert into qualified leads and customers. This “closed-loop reporting” lets you calculate real ROI—not just cost-per-click, but cost-per-qualified-lead and cost-per-customer. That’s how you optimize your ad spend.
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5. Can I use this to retarget customers in Google Ads?
Absolutely! By connecting your Nutshell CRM to Google Ads, you can create custom audiences based on customer behavior, deal stage, or purchase history. Then run targeted ads to existing customers for upselling, cross-selling, or re-engaging dormant accounts. It’s a powerful way to maximize customer lifetime value.
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6. How do I get help setting up the Google Ads integration?
Easy! Head to your integrations section and connect your Google Ads account. Our support team is available via live chat at no extra cost. We also have detailed guides on setting up lead tracking and running your first closed-loop reports. Reach out to sales if you want help optimizing your setup.
