“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Nutshell Campaigns vs the 4 tiers of Mailchimp (updated August 2023)
We keep it simple with one plan. Mailchimp has 4 plans to filter through.
See how your email marketing turns into real business opportunities.
Nutshell’s pricing is based the number of marketing contacts you have – It’s that simple. Mailchimp offers starting pricing and then increases your price based on the number of contacts.
Some email providers will impose a limit of how many contacts you can have in your plan – Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Mailchimp has multiple levels of overages for all except their free plan
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Not only does Nutshell Campaigns offer click-tracking, but you can even get notified when someone clicks on the link.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend – not Nutshell.
The ability to harness the power of AI to help you write your email content.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Mailchimp allows you to A/B test Subject lines, From names, Email content and Send time. There is currently no A/B testing in Nutshell, but you can split your audience into 2 (since we have unlimited audiences) and change any item you’d like to A/B test.
Test multiple parts of your email content at once. There is currently no easy way to do this easily in Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
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