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A Mailchimp Alternative

Nutshell Campaigns vs. Mailchimp

Integrating your email marketing platform with your CRM is a marketing game-changer. Nutshell Campaigns provides a comprehensive view of your relationships that you can capitalize on for higher revenue—making it a great Mailchimp alternative. Plus Campaigns is built directly into Nutshell, so you don’t have to rely on a third-party integration.

Nutshell Campaigns stands above Mailchimp for its:

  • All-in-one email marketing and CRM functionality
  • Unlimited audiences on every plan
  • Unlimited seats—pay for your company, not per seat
  • Easy-to-calculate pricing—without any overage costs
  • Email drip sequences and click notifications on every plan

What is Mailchimp? 

Mailchimp is an email marketing platform that’s been around since 2001 and offers automation, email templates, reporting, and other features.

What is Nutshell Campaigns?

Nutshell Campaigns is the email marketing add-on for Nutshell, the all-in-one CRM that helps businesses close more deals. Nutshell Campaigns connects seamlessly to your CRM data to help you connect with customers at every stage of the funnel.

With essential email marketing features like a drag-and-drop email editor, powerful audience segmentation, and multi-email drip sequences, plus advanced solutions like an AI writing assistant, Nutshell Campaigns is built to help you turn subscribers into buyers.

Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!

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Nutshell has been named a Leader in G2’s latest Grid® Report for Email Marketing Platforms. Learn more.

 

Nutshell Campaigns vs. Mailchimp comparison

Whether you’re an email marketing newbie or a professional, Mailchimp is likely on your radar. Mailchimp does offer some useful features—but without sales integration and with sneaky overage costs and seat limitations. For small and midsize businesses looking to strengthen customer relationships and drive sales, is Mailchimp worth it?

Nutshell Campaigns is the Mailchimp alternative that offers a one-stop shop for your customer relationship management, sales, and email marketing operations. Plus, Nutshell Campaigns is priced for your entire company.

Take a look at these email marketing platforms side by side to see for yourself why Nutshell Campaigns comes out on top.

Sales integration—so you can target subscribers with the right message at the right time

Nutshell Campaigns works hand-in-hand with Nutshell, so you can create marketing audiences from your CRM contacts based on any combination of attributes you choose. Set up email drip sequences to reach out to new leads, target lost customers with a win-back campaign, and more—then let Nutshell Campaigns handle the sending

With Mailchimp, your marketing and sales contacts remain separated—which can cause headaches for your team and slash your marketing effectiveness. Plus, it’s one more subscription to juggle.

Unlimited audiences—so you can get your messaging just right

Want to send a welcome series to your new customers, follow up with webinar attendees, and reach out to clients you’re hoping to upsell? Mailchimp makes you pay for a higher plan if you want to create more marketing audiences.

We won’t stop you at one, three, or five audiences like Mailchimp—add as many audiences as you want to make sure you’re sending the right messages to the right people.

Create Audience in Nutshell

Unlimited seats—so your team can all have access to your marketing data

Getting your entire marketing team onto your email marketing platform keeps everyone in the know about how your marketing strategy connects to your overall business objectives. But Mailchimp limits its customers there too. If you have a marketing team larger than five people, you’ll have to pay for a Mailchimp Premium plan.

With Nutshell Campaigns, pricing is for your entire company. Once you get your team on your CRM, paying for Nutshell Campaigns becomes as simple as calculating your marketing contacts.

Then sales reps can see which campaigns you’ve sent to your leads and which emails they’ve opened, and marketers can keep tabs on who’s advancing through your funnel—all so you can optimize your sales and marketing strategies.

Sales collaboration software team collaboration screenshot

Transparent pricing—so you always know what you’re paying for

Mailchimp’s plans can get very expensive very quickly. You’ll have to pay more to use features like email drip sequences, send more emails, add another teammate to your plan, and increase your contact limit—and overage costs can rack up unexpectedly too.

We charge based on number of contacts—that’s it. So whether you’re the only marketer for your organization or you have a team of 20, your Nutshell Campaigns cost stays the same. And we’ll never tack on overage costs.

All our powerful email marketing features—for every plan 

If you want features like email scheduling, drip sequences, A/B testing, and pre-built email templates, the free version of Mailchimp won’t cut it. But you’ll have to pay more for these email marketing essentials.

Nutshell Campaigns customers get all of our features, whether you’re paying for 100 contacts or 1 million. We think it’s the best way to help you build an email marketing strategy that drives results for your business.

Nutshell Campaigns vs. Mailchimp

Nutshell Campaigns vs the 4 tiers of Mailchimp (updated January 2024)

Nutshell Campaigns is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.

See our full pricing and features here.

Plan We keep it simple with one plan. Mailchimp has 4 plans to filter through.
Starting price Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple. Mailchimp offers starting pricing and then increases your price based on the number of contacts.
Seats How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Nutshell Campaigns
Free marketing seats Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Contacts limit Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Number of audiences Audiences are essential to any email marketing strategy. The more audiences you have the better your ability to segment your lists of contacts to get the right message to the right person. If you have a diverse customer/contact list, anything under 5 is worrisome.
Sales Integration See how your email marketing turns into real business opportunities.
Overage costs Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Mailchimp has multiple levels of overages for all except their free plan
Email send limit Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Email drip sequences
Top-tier deliverability Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Contact profiles These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
Tags You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
No-code email builder If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Pre-built templates Use a pre-built template and swap in your company’s branding.
Custom-coded templates Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Remove branding Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Nutshell Campaigns.
AI writing assistant The ability to harness the power of AI to help you write your email content.
Landing pages The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Custom domains Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition.
Reporting Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
Comparative reports These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
A/B testing Nutshell Campaigns offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Email click notifications Not only does Nutshell Campaigns offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement.
Multivariate testing Test multiple parts of your email content at once. There is currently no easy way to do this easily in Nutshell.
Email scheduling Allows you to choose a later time or date to send out a marketing email.
Guides and tutorials Support articles and videos to help you set yourself up.
Email support Create a ticket through a support email.
Live chat support Speak to a real human during business hours.
Phone support Nutshell does offer free scheduled phone support to any customer on our Enterprise CRM tier
Nutshell Campaigns
$5-$3,985
Unlimited
Up to 3
Unlimited
Unlimited
✔️
$0
8X number of Contacts
✔️
✔️
✔️
✔️
✔️
✔️
✔️
Always!
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Mailchimp Free
$0
1
500
1
Sending paused
1,000 sends
✔️
✔️
✔️
✔️
Limited
Nope!
✔️
With paid Website add-on
Limited
✔️
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First 30 Days Only
Mailchimp Essentials
$13 – $385
3
50,000
3
$6.50 – $83
10X number of contacts
✔️
✔️
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With paid Website add-on
Limited
✔️
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Mailchimp Standard
$20 – $800
5
100,000
5
$6.50 – $105
12X number of contacts
✔️
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With paid Website add-on
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Mailchimp Premium
$350 – $1,600+
Unlimited
200,000
Unlimited
$52 – $125
15X number of contacts
✔️
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With paid Website add-on
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Why integrating your CRM with an email marketing platform is important

Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.

You can also track email engagement like opens, clicks, and conversions, giving you insight you can use to make a sale.

Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.

Nutshell Campaigns: The best Mailchimp alternative

When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell Campaigns is the email marketing tool your team needs.

With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Nutshell Campaigns can help your business level up its outreach and drive higher revenue.

Start your
14-day free trial today!

No credit card required
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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