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Sales integration between your email marketing platform and your CRM is a marketing game-changer. Nutshell’s Email marketing lets you send campaigns direclty to targeted lists of your CRM contacts, track email engagment among customers, and even drill down into your contacts’ specific email opens and link clicks—all so you can strategically nourish relationships and drive revenue.
Nutshell’s Email marketing stands above Kit for its:
Kit (formerly ConvertKit) is an email marketing platform primarily made for individual creators, such as bloggers, podcasters, YouTubers, and course creators.
Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s Email marketing connects seamlessly to your CRM data to help you connect with customers at every stage of your marketing funnel.
Nutshell’s Email marketing includes essential features like:
If you’re looking for a good email marketing platform, you may be considering Kit. However, since Kit was made with solopreneurs in mind, it lacks features that can help connect a larger team—and boost your company’s growth.
If you want an email marketing tool that will take your business to new heights, Nutshell’s Email marketing is the best Kit alternative because of its:
Compare these two email marketing tools and discover why Nutshell’s email marketing comes out on top.
At Nutshell, we realize that getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts and improving collaboration. But Kit limits the seats its customers can add: a Newsletter plan (free plan) only lets you have 1 user, Creator plan gets 2 and the Creator Pro has unlimited users.
While Kit imposes a user limit on each of their plans, Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. So you can give everyone in your CRM access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
Knowing what messaging to use to push your email subscribers toward a sale is incredibly important for optimizing your marketing strategy. And your messaging depends on where that subscriber is in your sales funnel.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
Kit won’t provide the same level of sales integration. Sure, you could connect it to a CRM, but then you’re just juggling another subscription and if you want a simple, no-code CRM integration, you’ll need the Creator or Creator Pro plan.
Features like email drip campaigns, advanced audience segmentation, email click notifications, and deliverability reporting are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Kit reserves some of these features for customers on its higher tiers.
Unlike Kit customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email Marketing vs. the 3 tiers of Kit
Nutshell’s email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
We keep it simple with one plan Kit has 3 plans to sift through.
Nutshell’s pricing is based the number of marketing contacts you have—It’s that simple.
How many logins your email marketing provider allows for in the plan. For Nutshell, there is no extra cost to grant someone in your CRM access to Email Marketing.
Want to get more of your marketing team in your CRM and email marketing platform, but don’t want to pay for an entire CRM seat? If you have Nutshell Pro or above, you get three marketing-only seats in Nutshell—for absolutely free!
Some email providers will impose a limit on how many contacts you can have in your plan—Nutshell doesn’t. Kit limits your subscribers to 300, on even their top plan.
Since Email marketing works seamlessly with Nutshell, you can access all your contact, lead, and sales information from a single platform to see how your marketing efforts translate into sales.
The ability to harness the power of AI to help you write your email content.
Email marketing will alert you as soon as someone clicks on a link, giving you up-to-the-minute insights on who’s engaging with your emails.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
These allow you to compare statistics from the same campaign over time. For Nutshell, we offer this type of reporting for your Newsletters.
Connecting a custom domain to your email marketing platform enhances brand recognition and improves email deliverability rates. In Nutshell, all customers can connect as many custom domains as they want.
Email marketing offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
Some email providers will force you to add their logo to your emails unless you are over a certain monthly spend—not Email marketing.
The Nutshell Landing Pages add-on empowers your team to create custom landing pages to engage visitors and generate conversions. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
With Email marketing, you can keep track of basic information as well as see a history of your relationship with the contact and keep detailed notes on their profile.
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
Email marketing gives all customers the power to automate targeted, multi-email campaigns based on contacts’ behavior.
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
You can use Tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Add the tag “August 2023 Trade Show” and you can easily find every contact with that tag right in Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement, such as opens, clicks, and conversions, which gives you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like their customer history, purchase history, and demographics to send highly targeted emails that drive conversions.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to see which unique individuals take interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can be notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest, and then optimize their strategy accordingly.
Since our Email marketing works seamlessly with your CRM, your sales team can contact those who clicked on your links to convert them into sales.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing software is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Email marketing can help your business level up its outreach and drive higher revenue.
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