“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
Do you sell to complex buying groups? Without an account-centric CRM, you could miss key stakeholders and next steps. See how Nutshell’s account-based sales CRM helps your team coordinate multi-threaded outreach, personalize every touch, and close bigger deals—faster.
Account-based sales is a strategy where your team focuses on high-value accounts (companies)—not just individual leads. Reps identify and engage multiple decision-makers across a buying committee, coordinate personalized outreach, and work from a shared plan to win new revenue and expand existing relationships.
In 2025, ABS is a mainstream growth motion—81% of organizations report higher ROI from ABM/ABS than from other approaches, making it a top priority for B2B teams that sell into complex accounts.
Inbound sales is a sales strategy focused on engaging prospects who initiate contact with your business through channels like your website, social media, or referrals.
Choosing a CRM for ABS? Make sure it delivers these essentials:
Nutshell is the easy-to-use, all-in-one CRM that brings together everything account-based teams need to identify, engage, and close strategic accounts.
Get a true account-centric record: every contact, deal, email, call, meeting, and note tied to the company. Reps instantly understand the landscape and history before the next touch.
Add decision-makers, champions, and influencers with roles and relationships. Run multi-threaded outreach confidently and keep momentum even when contacts change.
Use Nutshell AI to summarize past interactions, research contacts, draft personalized emails, and even propose pipeline stages for your ABS motion—so your team spends more time selling, less time tab-switching. (Teams using AI are more likely to grow revenue.)
Build sequences that coordinate emails and tasks across the buying committee. Auto-create reminders after key events, progress deals on trigger, and ensure no account goes dark.
Loop in SDRs, AEs, SEs, executives, and marketing with @mentions and shared tasks. Hand off context cleanly, swarm hot accounts, and keep everyone on the same page.
Try Nutshell free for 14 days or let us show you around before you dive in.
Design custom pipelines (e.g., Research → First Meeting → Committee Alignment → Proposal → Exec Review → Close/Expand). Drag-and-drop deals, spot stalls, and coach the next move.
Pull website form submissions straight into Nutshell. With Nutshell Chat (live chat + AI chatbot), answer questions instantly, book meetings, and add new contacts to the right account automatically.
Sync email and calendar, call from your CRM, and connect tools like Google Workspace, Slack, QuickBooks, and email marketing—keeping data in lockstep across teams.
Monitor account engagement, stage-by-stage conversion, win rates by tier, and revenue forecasts. Build manager dashboards for target lists, and double down where ABS pays off.
Clean, intuitive, and mobile-ready. High adoption means complete data, which is the foundation of winning account-based motions.
Put time-wasting tasks on autopilot so your team can focus on building relationships and nurturing leads through your sales pipeline.
Create custom pipelines and manage them easily with multiple views to nurture leads efficiently and stay on top of every deal.
Provides robust reporting and analytics to help you track your team’s performance and to help you gain quick insights with automated reporting.
Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM
Streamline daily processes using the generative power of AI in Nutshell to simplify sales activities and open up a world of possibilities.
Create and manage virtual meetings and sync the information with your Calendar without leaving your CRM.
Quickly create and send custom quotes and invoices, easily track quote and invoice progress and engagement, and effortlessly manage and share your quotes and invoices in different formats.
Store customer notes, interactions and easily bring colleagues into the conversation and stay notified of everything that needs your attention.
Easily accelerate revenue-driving tasks in your CRM, so you and your team can spend more time on selling.
Improve calendar, email, & contact organization from any source with Nutshell’s contact management software.
Quickly import your entire products and services list with Nutshell’s Product Importer, so you and your team can spend less time on administration and more time on selling.
Search through over 200 million contacts, add ideal customers to your CRM, and connect with your future buyers.
Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.
Locate specific individuals working at the companies in your book of business and reveal their contact information so you can start the conversation.
With channel and source data automatically added to your new leads, you can know where your best leads come from and invest smarter in your marketing.
Connect with our world-class support team to get fast, friendly, and free support when needed.
Easily sync your email and calendar with Nutshell to make your CRM work where you do.
We take the security and reliability of your data seriously. We partner with the industry’s most trusted infrastructure provider, Amazon Web Services.
Find out more about Nutshell’s extensive range of Marketing Suite features
Learn more about Nutshell’s industry-leading Engagement Suite features
Discover the broad spectrum of features and tools available to Nutshell customers
An account-based sales CRM centers your data around companies (accounts) instead of stand-alone leads. It links all contacts, deals, and activities to each account so teams can coordinate multi-threaded outreach and manage complex deals with confidence.
Nutshell ties every stakeholder to the account record, lets you run sequences and tasks across contacts, and keeps the entire account team aligned with @mentions, notes, and shared pipelines—so your outreach never bottlenecks on a single person.
Unlike bloated CRMs, Nutshell is fast to adopt and purpose-built for account work—account-centric records, powerful automation, clear reporting, and built-in AI—without the steep learning curve or hidden costs.
Take our guided tour to explore Nutshell’s incredible features!
Nutshell’s user-friendly interface and straightforward navigation make it easy to track accounts, manage all of our sales processes, and combine all aspects of engaging with current and prospective customers.
Vahe P. – Senior Developer
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