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Easy to use and... wait for it ... 100% buy in!

Nutshell is both simple and powerful

Turn website visitors into leads

See qualified customers when they visit your website, get their contact info and start marketing and selling to them – all in Nutshell.

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Discover and Identify Website Visitors
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Identify your warmest prospects

Don’t wait for prospects to fill out a form. VisitorIQ identifies the companies browsing your website and shows you who to talk to.
Turn anonymous traffic into a list of qualified leads and empower your sales team to connect with prospects who are already curious about your products and services. Check out our visitor identification features or start your free trial today

Get instant company details on visitors

With VisitorIQ, you don’t need website visitors to fill out a form to learn more about them. Website visitor tracking makes it easy to uncover everyone visiting your site and gain access to key information about them and their companies—all with a single snippet of code. This visitor information can help you improve audience targeting and lead generation.

Identify Companies and People Visiting Your Site

Engage leads who are already interested

In just a few clicks, VisitorIQ reveals company information like revenue, location, industry, and number of employees, as well as information for individuals like name, job title, and contact details. This shortens the lead qualification process, giving sales reps everything they need to qualify, nurture, and win more deals with key individuals who are already interested in your business.

Discover and Identify Website Visitors

Improve marketing with visitor insights

Track page visits and length of time per visit so you get an insider understanding of what interests your ideal customers most. With the information gathered through VisitorIQ, you can improve your content strategy, boost website ROI, and refine your site to offer even more of what already attracts visitors.

Add Website Visitors to Nutshell

Reach your ideal customers directly

Use VisitorIQ’s advanced filtering capabilities to zero in on visitors in specific industries, management levels, job fields, and with specific contact information available. This ensures you only see results for the visitors and potential leads that matter most.

Select Settings for Website Visitors

Simplify lead gen and boost conversions

Once you find ideal customers among your website visitors, add them to your CRM in just a couple of clicks. You can easily create new people, companies, and leads, plus assign leads to the correct pipeline and start working them through your sales process.

Generate Leads From Website Visitors

Included in Nutshell IQ

VisitorIQ is included in the Nutshell IQ add-on along with PeopleIQ and ProspectorIQ starting at $37/month.

$37 / month

Choose a CRM tier, then add Nutshell IQ to your plan.

See all plans and pricing

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

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Website visitor identification FAQs

  • 1. What is website visitor identification?

    Website visitor identification is a lead generation and audience tracking tool that allows you to identify the companies visiting your website using their IP addresses. This technique allows you to identify information like company affiliation, engagement data, and contact information.

  • 2. What is website visitor tracking?

    Website visitor tracking is the process of analyzing what behaviors website visitors make while on your site, including determining why they took certain actions. By tracking website visitors, you can see which pages they visited and how long they stayed, gaining insight into what attracts them to your site and business.

  • 3. What website visitor tracking software features should I look for?

    When looking for website visitor tracking software, it’s essential to understand your company’s goals for gathering the data. If you want to understand what products and features are the most important to potential customers, you need features like:

    • Company and industry data
    • Number and length of page visits

    If you want to gain insight into the people and companies that are already interested in your products and services so you can reach out and generate more leads, look for features that:

    • Provide visitor contact information
    • Reveal which marketing channels visitors are coming through
  • 4. How much does VisitorIQ cost?

    VisitorIQ is part of the Nutshell IQ Add-On at $37/month for 100 credits. All Nutshell customers get 10 free credits monthly. One credit unlocks one contact and adds them to your CRM. Credits work across VisitorIQ, PeopleIQ, and ProspectorIQ.

  • 5. Can VisitorIQ identify individual people or just companies?

    VisitorIQ identifies both. First, we identify companies visiting your site through IP tracking. Then, you can unlock specific people at those companies using a credit. You’ll get names, job titles, email addresses, and LinkedIn profiles—so you can reach the right decision-makers.

  • 6. Is website visitor identification legal and privacy-compliant?

    Yes. VisitorIQ identifies companies using IP addresses and business data, which is legitimate under GDPR. We don’t collect personal data without consent. Our tracking uses standard cookies with proper disclosure, and we partner with trusted data providers to ensure compliance with privacy regulations.

CRM features that boost your sales effectiveness

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Sales automation

Put time-wasting tasks on autopilot so your team can focus on building relationships and nurturing leads through your sales pipeline.

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Pipeline management

Create custom pipelines and manage them easily with multiple views to nurture leads efficiently and stay on top of every deal.

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Reporting & analytics

Provides robust reporting and analytics to help you track your team’s performance and to help you gain quick insights with automated reporting.

Calls & meetings

One-click calling, AI call summaries, AI next steps, and easy scheduling.

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Email automation

Increase sales efficiency with Nutshell’s powerful email automation tool. Create personalized campaigns & track success right in your CRM

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Artificial intelligence

Streamline daily processes using the generative power of AI in Nutshell to simplify sales activities and open up a world of possibilities.

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Meeting scheduler

Create and manage virtual meetings and sync the information with your Calendar without leaving your CRM.

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Proposals & Invoices

Quickly create, send, track, and get signatures on custom quotes, invoices, and contracts directly from Nutshell.

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Team collaboration

Store customer notes, interactions and easily bring colleagues into the conversation and stay notified of everything that needs your attention.

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AI agents

Easily accelerate revenue-driving tasks in your CRM, so you and your team can spend more time on selling.

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Contact management

Improve calendar, email, & contact organization from any source with Nutshell’s contact management software.

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Product Importer

Quickly import your entire products and services list with Nutshell’s Product Importer, so you and your team can spend less time on administration and more time on selling.

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Prospecting

Search through over 200 million contacts, add ideal customers to your CRM, and connect with your future buyers.

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Website visitor identification

Pinpoint the companies and individuals visiting your site so you can proactively target warm leads.

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Contact enrichment

Locate specific individuals working at the companies in your book of business and reveal their contact information so you can start the conversation.

Lead attribution

With channel and source data automatically added to your new leads, you can know where your best leads come from and invest smarter in your marketing.

Free customer support

Connect with our world-class support team to get fast, friendly, and free support when needed.

Email and calendar sync

Easily sync your email and calendar with Nutshell to make your CRM work where you do.

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Security

We take the security and reliability of your data seriously. We partner with the industry’s most trusted infrastructure provider, Amazon Web Services.

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App Marketplace

Integrate Nutshell with the rest of your tech stack

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See Nutshell’s Marketing features

Find out more about Nutshell’s extensive range of Marketing Suite features

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See Nutshell’s Engagement features

Learn more about Nutshell’s industry-leading Engagement Suite features

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See all of Nutshell’s features

Discover the broad spectrum of features and tools available to Nutshell customers

Thousands of happy users can’t be wrong.

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