Behind every great hospitality company is a tech stack that helps them manage company processes and keep customers happy. A tech stack is a set of business tools that help a company manage different aspects of their business.
Every company’s tech stack varies—a hospitality company’s tech stack should include specific software built to help manage everything that goes into running a hospitality company, from property management to point of sale (POS).
In this blog post, we’re going over the best software for hospitality companies in 2023, including the software types you should look for when building your hospitality tech stack. Keep reading to learn more!
Types of hospitality software to include in your tech stack
Not every hospitality tech stack will look the same. Each hospitality business will have different software and tools within its tech stack, and it’s up to you to decide which ones are necessary to help your team run a successful hospitality company.
With that in mind, take a look at five types of hospitality software commonly found in tech stacks in your industry:
Keep reading to learn more about each of these types of hospitality software!
1. Logiciel de gestion de la relation client (CRM)
A customer relationship management (CRM) platform is a universal tool that benefits businesses in all industries. But in a hospitality tech stack, it’s crucial. That’s because it helps nurture customer relationships, a core pillar of the hospitality industry.
CRM platforms gather, sort, store, and analyze customer data, enabling you to access all your contact data in one place and gain insights into your relationships with leads and customers.
CRMs also include features that help you leverage your data to manage and improve your sales, marketing, and customer success processes to build customer relationships and grow your business.
Property management systems (PMS) are used by hospitality companies like hotels and resorts to manage different aspects of hotel business operations. PMS systems help hospitality business owners deliver quality guest experiences by supporting front-office operations like:
Guest reservation bookings
Check-in and checkout processes
Et plus encore !
Hospitality PMS systems also help with other time-consuming administrative tasks that are a part of day-to-day operations.
Below are a few of the best hospitality PMS systems available today:
3. Event management software
Hospitality event management software is exactly what it sounds like—software that helps hospitality businesses plan, execute, and manage events happening at their venues. Event management software streamlines event operations, automating tasks for a smooth event lifecycle and positive attendee experience.
The top event management software for hospitality companies includes:
4. Point of sale (POS) software
Hospitality point of sale (POS) systems allow businesses like hotels to accept and process payments. Hotels are home to different revenue streams, from gift shops and restaurants to spa facilities and bars. With a POS system, hospitality companies can manage these sales and payment transactions from one centralized platform.
POS systems for hospitality companies do more than just process transactions, though. Hospitality POS systems help manage inventory while also being equipped with sales tracking and analysis features so managers can see how their hospitality businesses are performing in real time.
If you’re looking for a POS system for your hospitality company, get started by checking out these three popular tools:
Lightspeed (now including Vend)
5. Reputation management software (RMS)
Reputation management software (RMS) helps hospitality businesses manage their online reputation. In the hospitality industry, reputation is everything. It can make or break your business, so a quality RMS system that can help you manage online reviews, social media mentions, reviews on industry sites, and more is crucial.
Hospitality RMS systems centralize guest and customer feedback from different platforms so your team doesn’t have to search for them. Additionally, some RMS systems offer performance reports and competitor comparisons so your team can pull insights from them to improve business operations for better guest experiences.
Start managing your hospitality company’s reputation with these top RMS platforms:
Assembling your hospitality tech stack
When assembling your hospitality tech stack, there are some key guidelines you should follow.
First, think of your tech stack as a toolbox. If you’re going to be carrying it around with you, you don’t want to load it up with tools you don’t need. Avoid committing to multiple tools that all complete the same task. In reality, you only need one great tool to perform a certain task, not several subpar ones.
Similarly, you don’t want to forget any tools either—everything you need to run your hospitality business should always be on hand. To ensure this, evaluate the goals of your hospitality business and identify the tools that will help you achieve those goals.
Meet Nutshell—a top CRM for hospitality companies
Looking for the perfect CRM for your hospitality tech stack? Nutshell is a top CRM for hospitality companies because of its user-friendly interface, powerful features, and helpful customer support.
From pipeline management to sales automation to email marketing and beyond, Nutshell has the CRM features you need to help you grow your business.