“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
The key to success in the hospitality industry is providing a top-notch customer experience. A customer relationship management (CRM) platform like Nutshell is the perfect solution for nurturing guest relationships and driving repeat business.
A CRM platform is a powerful tool for nurturing customer and client relationships and driving repeat business. When you can track every interaction you’ve had with a client, send them personalized emails to keep them engaged, and streamline appointment scheduling, you can foster greater loyalty to your business and stay ahead of the competition.
Whether your business is a hotel, catering service, restaurant, or related to travel or tourism, using a CRM is a game-changer for keeping track of detailed information about guests, targeting different customer segments with your sales and marketing efforts, and improving communication so you can nurture relationships.
Here are just a few of the ways you can use a hospitality CRM to change your business for the better:
With so many CRM options available for hospitality businesses, choosing the right one makes all the difference. But what features are essential for a hospitality and hotel CRM?
The best hospitality CRM solution is one that provides essential features like contact management, sales automation, and team communication, plus advanced tools like an appointment scheduler, email marketing platform, and landing page builder to give your business the edge.
Nutshell provides all of these features and many more to help your hospitality business thrive:
Have a B2C and B2B operation, or use multiple sales models? You’ll need robust hospitality pipeline management tools to nurture leads and secure deals.
Being able to work your leads through multiple pipelines enables you to create the perfect sales process for different customers and clients.
Nutshell lets you create customizable pipelines that fit your team’s needs, no matter how complicated your process or how many clients are in your funnel. You can:
When it comes to guest data management, the more collaboration, the better. Your team needs access to all the relevant information about your history with a guest or client so they can personalize their experience and build loyalty.
Nutshell makes it easy to share important information across your team so everyone can access the notes and conversations needed to nurture relationships effectively.
With Nutshell’s team collaboration features, you can:
Whether your business caters to a large volume of customers or a handful of corporate clients, meeting their needs is vital for repeat business. Tools like online meeting scheduling software and web forms help you get all the information you need about your clients so you can create a personalized experience that keeps them coming back.
Nutshell’s native scheduling software is the perfect solution for managing all your appointments with potential clients. With Nutshell Scheduler, your team can schedule Zoom, Google Meet, or Microsoft Team meetings right from a link that you can share with anyone. Easily set up meetings with potential clients, gather their information with a form, and send automated confirmation emails that give them the ability to reschedule.
And with Nutshell Forms, you can design branded web forms to host on your website. Use forms to collect important details about potential guests, sync the information to their profile in Nutshell, and refer back to it to create the best experience.
Email campaigns are an effective way to stay in touch with guests and provide the personal touch that builds loyalty. You can send guests emails with birthday or anniversary promotions, inform them about your loyalty programs, and keep them in the loop about special offers.
With Nutshell’s built-in email marketing platform, you can create target audiences from your CRM contacts and send them beautiful and professional email broadcasts, newsletters, and drip sequences. Nutshell Campaigns includes features like:
Service is key to success in the hospitality industry. And your business needs a CRM that provides the same level of care for its customers.
Nutshell’s Ann Arbor-based support team provides helpful tips and technical support at no cost to all Nutshell customers, whether you’re on a free trial or our highest plan. We think it’s the best way to make sure your business can get back to providing the best customer experience around.
Nutshell offers several support services to help your team get up and running and keep working efficiently, including:
Nutshell is the best value for the money. The versatility and functionality make it a very easy and powerful product to use.
Mark M. Southwestern Scale Co.
I have used Act, Goldmine and Salesforce in the past, and I have found that Nutshell was the easiest to get started with and to set up custom fields. I would recommend Nutshell to others that are interested in an easy to learn and navigate CRM.
Craig C. Thermal-Tec
We left Hubspot for Nutshell because Hubspot was too complex. Nutshell makes software for humans.
Daniel H. EOS
When we were evaluating CRMs, the one deciding factor between Nutshell and Salesforce came down to spin up time and price. Nutshell wins on both counts (by a huge margin). Salesforce was 10 times as much per month for what we wanted.
Jason C. Arrow Container Corp
Make your hospitality business more efficient with CRM integrations
Connecting your CRM with the software your business is already using keeps all your guest and booking data synced across all your apps. With your CRM at the hub of your hospitality tech stack, you can elevate the customer experience by gaining insight into all your touchpoints.
The hospitality industry has a unique need for customer relationship management software that focuses on relationships, whether you’re a B&B owner, restaurateur, tour operator, or caterer. And Nutshell is built to help you nurture the connections that drive loyalty and growth.
When you choose Nutshell as your hospitality CRM, you empower your team with:
Thousands of businesses and organizations across industries use Nutshell to strengthen relationships, close more deals, and manage their contact data.
Take a look at how Nutshell has been helping businesses like Caffè Umbria and others thrive in their hospitality operations:
All plans include unlimited CRM contacts, unlimited data storage, and technical support from real human beings.
Simple, flexible CRM that helps teams organize their contacts, leads, and conversations.
CRM, sales automation, and advanced reporting to help your team maximize every opportunity.
Harness the power of artificial intelligence to improve efficiency, effectiveness and revenue in your CRM.
No limits. No caps. No breaking the bank. Our tier that gives your team the most firepower without costing a fortune.
When you choose Nutshell as your Hospitality CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team. Learn More
Getting started with building and nurturing customer relationships can be daunting for any business in the hospitality industry. It’s an ongoing process that requires learning new software and improving your internal processes to meet your goals.
With an easy-to-use and affordable CRM like Nutshell, navigating the ropes of relationship building is made easier.
Try Nutshell free for 14 days, or contact our team to discover how Nutshell can transform the way you do business.
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