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Products & services management

Import or Update Your Full Catalog Without the Manual Work

Better product data through Nutshell’s Product Importer helps reps move faster and gives your team more reliable lead values, quotes, and reporting.

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Keep products, pricing, and sales data aligned from the start

Import products and services in one shot

Whether you’re loading your catalog for the first time or refreshing a large list, Product Importer lets you import products and services from a spreadsheet instead of entering them one by one.

That makes it easier to get up and running fast, standardize your catalog, and spend less time on manual data entry.

Use the file format your team already has

Nutshell accepts these files:

– CSV
– TSV
– TXT
– XLS
– XLSX
– XML

You can also start from Nutshell’s template or manually enter product information when a smaller upload is the better fit.

Match fields and catch issues before they hit your CRM

The importer walks you through selecting the right header row, matching your spreadsheet columns to Nutshell fields, reviewing suggested matches, and bulk-fixing missing or invalid data.

You also get a final review step before you submit the import, which gives teams a clearer and safer path than uploading blind and cleaning up the mess later.

Update existing products by SKU instead of rebuilding your catalog

When prices change or product details need to be updated, you can upload a fresh spreadsheet and let Nutshell match existing items by SKU.

The importer de-duplicates and updates products and services based on matching SKU, so your team can keep records current without creating unnecessary duplicates.

Keep pricing and availability accurate across markets

If you sell in multiple markets, Nutshell’s product importer respects the markets and product availability you’ve already set up.

Products can carry different values in each market, and the importer dynamically updates to support the markets in your account so pricing stays aligned to the right leads.

Turn a cleaner product catalog into better lead values, quotes, and reports

A better import does more than tidy up your product list.

In Nutshell, products can be added to leads to track lead value and reports can be segmented by product.

That means accurate imports support the sales data your team uses after the upload is done, not just the setup step itself.

Review progress, see what changed, and stay in control

After you submit an import, the import page shows its progress and the finished import appears in Import History, where users can jump to View products and review the results.

By default, product importing is limited to admins, and teams with custom roles can control which roles have import permissions.

That gives admins more visibility over a feature that can affect pricing, availability, and reporting.

Get setup help when you’re moving to Nutshell

Teams moving from spreadsheets or another CRM can also lean on Nutshell’s onboarding import support and migration tools during setup.

Nutshell offers onboarding data import assistance on all plans, and the Import2-based migration flow lets admins run a sample migration, review mappings, and then approve the full move.

See Nutshell in action!

Try Nutshell free for 14 days or let us show you around before you dive in.

🎉 No credit card required!

CRM product import FAQs

  • 1. What file formats does Product Importer support?

    Product Importer supports several simple, text-based file formats, including CSV, TSV, TXT, XLS, XLSX, and XMI files.

  • 2. Is there a limit to the number of products I can import into Nutshell?

    No. With unlimited storage on all plans, Nutshell customers can import as many products as they need to ensure lead values and other product-related data are accurate and up-to-date.

  • 3. Can I update existing products with Product Importer?

    Yes. Nutshell’s Product Importer lets you update existing products quickly based on the SKU so you can keep your CRM data relevant.

  • 4. What data can I import with the product importer?

    Nutshell’s product importer lets you import product name, product type, product category, SKU, value in each market, and availability in each market.

  • 5. How do I prepare my product data for import?

    Start by downloading Nutshell’s product import template to ensure proper formatting. Make sure each product has a unique SKU, remove special characters from product names, and format prices without currency symbols. Save your file as CSV or XLSX, and test with 10-15 products first to verify your formatting before importing your full catalog.

  • 6. Can I import products from another CRM or e-commerce platform?

    Yes. Most CRMs and e-commerce platforms let you export product data as CSV or Excel files, which Nutshell’s Product Importer supports. Simply export your products from your current system, match the columns to Nutshell’s template format, and import. Our smart mapping tool helps you align your existing data fields with Nutshell’s product fields.

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Quickly import your entire products and services list with Nutshell’s Product Importer, so you and your team can spend less time on administration and more time on selling.

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