Maybe you want to develop a new skill set. Maybe you’re hoping to land your dream job. Or maybe you just want to fulfill your potential and become everything you possibly can be.
These are all noble goals. The question is, how do you achieve them? Simple, you attend one of the best sales and marketing conferences of 2022.
In this article, we’ll check out 12 conferences that are worth your time and money. That way you don’t have to comb through the interwebs and find them yourself. (Trust us, there are a lot of events out there, and some of them are a little shady.)
Why You Should Attend: Leadscon 2022 is where professionals go to learn one of the most valuable skills around—how to get more leads. This year’s conference features a host of top-tier speakers who will teach you about attracting consumers, customer experience, outbound strategies, AI and machine learning, social media, and more.
Oh, and the agenda lists multiple parties and networking sessions, which means you’ll be able to have fun and advance your career when you head down to Las Vegas at the end of March. Win!
Why You Should Attend: Unspam Chicago will take place in April of this year and focus on how to use email to make more sales. As such, the event will tackle important topics like engagement, purposeful communication, segmentation, and storytelling. Interested? Then book your ticket to the Windy City to learn from email experts at Drip, Shopify, Really Good Emails (the company hosting this event), and more. It’s sure to be a good time. Plus, you might run into a few Nutshellers roaming around the event space ; )
Why You Should Attend: At the Gartner CSO & Sales Leader Conference, you’ll learn, “adaptive sales strategies for a disrupted world.” Here’s the truth, things have changed in the past couple of years. Many of us work differently, socialize differently, and use technology more than we used to. Sales teams need to adapt to these changes to find success.
Fortunately, Gartner has assembled a must-attend virtual event to help prepare you for the future—whatever that may look like. Join a handful of Gartner experts to glean actionable insights you can use to improve your company’s sales strategy immediately.
Why You Should Attend: MozCon has been a top marketing conference for years. The 2022 event features expert speakers who will teach you about SEO, search marketing, mobile conversion optimization, local search, and a lot more. But don’t worry, MozCon isn’t all work and no play. Enjoy the Monday Night Opening Mixer, multiple networking opportunities, and the Wednesday Closing Night Party, too.
If you’re looking for education and entertainment, seriously consider attending MozCon this summer.
Why You Should Attend: INBOUND is one of the biggest, most popular business events of the year. It’s not surprising, it’s hosted by HubSpot, one of the biggest, most popular business software tools on the market. This year’s shindig will be a hybrid affair, which means you can attend live and in-person or from the comfort of your own home.
Either way, you’ll have the chance to learn from and network with some of the brightest minds in marketing, sales, customer success, and revenue operations. INBOUND’s actual speaker list and session content haven’t been announced yet. But there’s no reason to believe they’ll be anything short of amazing. Secure your spot today and attend the gathering Forbes calls, “one event we do not miss.”
Why You Should Attend: The eighth SaaStr Annual event is set to host 10,000 attendees in 2022. Why will there be such a large turnout? Because SaaStr is the ideal place for SaaS professionals to learn, network, and enjoy themselves. Will you be one of them? We definitely wouldn’t blame you if you are! Get your tickets and hear from the top minds in SaaS, participate in 1-on-1 small group meetings, and enjoy nightly parties.
And here’s another benefit: SaaStr is the only indoor-outdoor, festival-style event for SaaS professionals. In other words, SaaStr is everything you want an event to be—educational and tons of fun.
Why You Should Attend: Content Marketing World is at the forefront of the content marketing industry, and has been for 10+ years. It doesn’t matter if you’re looking to improve your content creation skills, network with important industry professionals, hire talented marketers, or develop more efficient marketing systems, Content Marketing World will help you do it. That’s why mega brands like Microsoft, Dell, and Walmart consistently send their employees to this annual get-together.
The agenda for the 2022 event hasn’t been released yet. Rest assured, it will be every bit as value-packed as in past years.
Why You Should Attend: Dreamforce is one of the biggest business events on the planet. Seriously, 170,000 business professionals attend every year. As of this writing, zero details have been released for the 2022 gathering, other than the date. But past get-togethers lead us to believe that Dreamforce 2022 will be jam-packed with top-level speakers, educational content, networking opportunities, and amazing entertainment.
(We’re not kidding about the entertainment. Bands like U2, Foo Fighters, and Metallica have played in the past, as well as solo acts like Alicia Keys, Bruno Mars, and Stevie Wonder.) Keep your eye on this one.
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Why You Should Attend: Outbound 2022 is really four events in one. It will start with a series of virtual sessions on September 18th. Then, on September 20th, OutBound will host a VIP Mastermind and Reception. The main, in-person event will take place on September 21st and 22nd. And the entire get-together will end with elite sessions on September 23rd. Whew! If you’re interested in sales topics like “Selling the Price Increase,” “Prospecting Like a Pro,” “Creative Selling,” and “Advanced LinkedIn Prospecting Strategies,” you’ll want to attend.
But Outbound 2022 is about more than sales education. It will also give you plenty of chances to network with your peers and enjoy yourself.
Why You Should Attend: The field of marketing is always changing. The Traffic & Conversion Summit will prepare you for these changes via actionable content. Learn from experts (and a few of your favorite celebrities!) on the most pressing marketing topics. Just as important, let these people inspire you to actually put the things you learn into action. Then, once you’ve crammed your brain full of knowledge, kick back and relax at one of T&C’s networking events or Happy Hours.
Why You Should Attend: Seismic Shift is an annual event for sales and marketing professionals. We don’t know much about the 2022 gathering, except that it will take place over three days, feature four keynotes and 24 breakout sessions, and be highly educational for all attendees. If you’re looking for a healthy dose of inspiration, quality content, and fun, you can’t go wrong with Seismic Shift. So be on the lookout for more details regarding this conference.
Why You Should Attend: Product Marketing World is unique on this list because it’s not a single event. It’s a collection of events that happen around the world at various times throughout the year. Here’s the complete lists of stops and dates for 2022:
Austin: February 16, 2022
New York: March 23-24, 2022
Denver: April 7-8, 2022
Amsterdam: May 17, 2022
Seattle: June 15-16, 2022
Las Vegas: June 22-24, 2022
San Francisco: September 7-8, 2022
Boston: October 19, 2022
Sydney: November 2, 2022
Singapore: November 10, 2022
Chicago: November 16, 2022
London: November 23, 2022
Toronto: November, 30, 2022
If you make it to one of these get-togethers, you’ll have the chance to learn from top sales and marketing practitioners, enhance your company’s tech stack, and network with other industry professionals. That’s why big-name brands like Amazon, Netflix, Facebook, and Microsoft send their employees to this event every year.
Frequently asked questions
What are sales and marketing conferences?
Sales and marketing conferences are events for professionals in sales, marketing, and related fields and others interested in sales and marketing topics. These conferences typically include speakers, sessions, and networking opportunities. These events may take in person or virtually.
Why attend sales and marketing conferences?
Conferences give you the chance to learn from leaders in the industry, network with peers, collaborate with others in your field, and meet potential vendors, partners, and clients.
Level up in 2022
The right industry conference will give you the opportunity to learn new skills, meet new people, and have a ton of fun. So what are you waiting for?
Book your ticket to one of the 12 best sales and marketing conferences listed above. (Or, better yet, convince your boss to book it for you.) 😉 You won’t regret it!
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