Your audiences are at the center of all your Nutshell Marketing functions. Now, they just got even more powerful.
With the addition of SMS audiences, you can connect with your contacts through text messaging using the same audiences feature you already know and rely on for Email marketing. That means faster communication, better visibility, and more ways to engage your audiences without adding complexity to your workflow.
Whether you’re sending promotions, reminding customers about upcoming events, or following up with leads, SMS helps you reach people where they’re most likely to see your message and respond.
Instead of creating separate lists or managing different tools, you can use a single audience to reach your contacts across multiple channels. Your audiences now include both emailable and textable contacts, giving you a unified view of who you can reach and how.
In short: it’s the same audiences feature you’re already using, now with more ways to engage.
Why SMS audiences matter
Reaching your audience effectively isn’t just about who you contact—it’s about how you contact them.
With SMS audiences, you can:
Capture attention instantly with messages that are more likely to be seen and acted on
Simplify your workflow by managing email and SMS in one place
Make smarter decisions with clear visibility into who’s reachable via SMS, who’s opted out, and who may be undeliverable
Save time by using the same audiences for both broadcasts and automated outreach
The result? More efficient communication, better engagement, and valuable time saved.
Where can I find SMS audiences?
SMS audiences are built directly into the audiences you already use in Nutshell.
You’ll see SMS-specific details reflected in your audience views, including how many contacts are textable, along with opt-out and deliverability information. When sending an SMS broadcast, you can select from your existing audiences—just like you would with email.
There’s nothing new to learn, just more capability where you already work.
Resolve missed connections with SMS audiences
Sometimes, it’s tricky to reach the right people at the right time. Emails go unopened, follow-ups get delayed, and important messages get lost in crowded inboxes.
SMS audiences help you cut through the noise and connect when it matters most.
Here are a few ways you can put them to work:
Promotions & offers: Send time-sensitive deals directly to your audience and drive faster responses
Appointment & event reminders: Keep your contacts informed and reduce no-shows with timely text reminders
Lead follow-ups: Reach out quickly after a form fill or interaction to stay top-of-mind and move deals forward
By adding SMS into your existing audience strategy, you can reach your contacts more reliably—and get better results from every message you send.
What can I do with SMS audiences?
SMS audiences allows you to send targeted text message broadcasts and set up automated SMS drip sequences—all using audiences you’ve already created.
You don’t need to build new lists or manage extra tools. All you need is to add your existing contacts to the right lists and text away.
Ready to get started? Try SMS marketing in Nutshell today. And if you have any questions, our support team is always here to help.
Take your outreach beyond the inbox
Add SMS to your audience segmenting strategy and connect with your contacts faster. Start your 14-day free trial to get started.
