One of the biggest benefits of using a CRM is that you can have ALL of your personal email conversations in one spot—regardless if your email starts in Gmail/Microsoft or if you send it from Nutshell. Nutshell allows you to sync incoming and outgoing email into Nutshell so that all of your conversations are saved on your timelines. Personal email sequences are multi-email sequences that you can send to individuals with the goal of getting them to reply to you. Nutshell’s Email Marketing, on the other hand, lets you send one-time broadcasts, newsletters, or automated drip campaigns to large, targeted audiences. These messages are designed to nurture leads at scale, drive engagement with your brand, and move contacts through your marketing funnel—while tracking opens, clicks, and conversions directly in your CRM.